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Sales Presentation Social Media


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Sales Presentation Social Media

  1. 1. OWN YOUR MARKET The Local Marketing and Social Media Marketing Machine A Two-Step Program for Growing Your Business & Reputation Online
  2. 2. Is your business easy to find online ?
  3. 3. Are you regularly monitoring and enhancing your reputation online?
  4. 4. Are you active in all the places where your target customers hang out online?
  5. 5. Why not?
  6. 6. <ul><ul><li>Truth: </li></ul></ul><ul><ul><li>Marketing has shifted from a one-way broadcast to a multi-point conversation </li></ul></ul>
  7. 7. 97% of consumers use online searches when researching products or services
  8. 8. 78% of consumers trust peer recommendations
  9. 9. Only 14% trust ads
  10. 10. <ul><ul><ul><ul><ul><li>The new “word of mouth” is online social media like Facebook and Twitter </li></ul></ul></ul></ul></ul>
  11. 11. Facebook and Twitter have 700,000,000 members combined
  12. 12. <ul><li>Those members seek and make recommendations for products , services & experiences for friends & followers </li></ul>
  13. 13. The fastest growing demographic among Facebook users is... 35 to 65 year-old women
  14. 14. You Tube is now the second largest search engine
  15. 15. You Tube gets >300,000,000 visitors a month who watch more than 2,000,000,000 videos
  16. 16. People go there to look for videos to answer their questions , show them how to do something, or review a product or business
  17. 17. There are more than 200,000,000 blogs
  18. 18. People are more likely to visit blogs that align with their interests because blogs are non-selling environments
  19. 19. Whether you know it or not, your prospects & customers are using social media
  20. 20. Are you still spending money on Yellow Pages , Newspaper inserts & other old-school media ?
  21. 21. 24 of the 25 largest newspapers experienced record declines in circulation in the past year
  22. 22. Why are the Yellow Pages like Nursing Homes?
  23. 23. They’re shockingly expensive and few people under 70 use them
  24. 24. According to Yahoo! 92% of all business searchers start looking online , either at home or on their mobile phones
  25. 25. Marketing online isn’t an option anymore — it’s a requirement
  26. 26. It’s where your prospects & customers are searching to find businesses they can trust to buy products or services or get their problems solved
  27. 27. Marketing online is no longer just about having a Web site where people come to find your business
  28. 28. It’s about going where they are online and connecting with them in those locations
  29. 29. Only 26% Good news: <ul><ul><li>of small businesses have invested any time or effort in marketing online </li></ul></ul>
  30. 30. There is still time to get established before it’s too late
  31. 31. How?
  32. 32. Three steps: Get out there and get found Engage Follow up
  33. 33. Get out there & get found Google is important but you also need to be present where your customers spend time
  34. 34. Get out there & get found But it’s not “set and forget.” You need to stay fresh
  35. 35. <ul><li>S ocial media are like big grocery stores </li></ul>Get out there & get found
  36. 36. Get out there & get found There’s a “sell by” date on every message -- and it’s today
  37. 37. Get out there & get found If you’re not delivering something new on a regular basis, other messages are going to replace yours on the shelves
  38. 38. Engage Once you get found , engage with your prospects on their terms .
  39. 39. Engage Get them to follow you on Twitter , friend you on Facebook or subscribe to your YouTube channel
  40. 40. Engage Then start offering more insightful information, expert perspective, recommendations , news , coupons , membership privileges…
  41. 41. Engage Build relationships Earn their trust Earn their business
  42. 42. Follow Up Continue to engage & follow up
  43. 43. Follow Up Continue to provide valuable information Respond to comments and questions
  44. 44. Recap: Get out there and get found Engage Follow up
  45. 45. What are the keys to a successful online marketing program for your business ?
  46. 46. Get started right now
  47. 47. Integrate all the elements so they amplify each other—search engines, video, social media, mobile marketing
  48. 48. Do it with zero extra work on your part
  49. 49. That’s where we come in .
  50. 50. <ul><li>Your Social Media Power Cluster </li></ul>
  51. 51. Strategic keyword-rich account names Set up accounts Brand with theme and your logo
  52. 52. Populate with initial content Start building “tribe” of followers, subscribers & friends Continue to engage “tribe”
  53. 53. Let’s get started right now