1. ‘What Kind Of Institution Might Distribute
Your Media Product And Why?’
Evaluation Question -
Owen Todd-Harding

2. Hollywood Or Independent?
• When deciding what institution would be most
likely to distribute my media product the first
question that must be answered is whether the film
would be more successful being distributed by a
Hollywood or independent film institution and what
institution would be most successful in grabbing the
attention of the target audience.
• An independent film institution works on a much
smaller budget in comparison to a Hollywood
studio, as a result marketing for independent films
can only reach a national level, which as a result
means loosing the potential international audience
for my media product. The marketing campaign
would rely deeply on social networking sites such as
‘Twitter’ and ‘Facebook’ to promote the film and
very few, if any, movie posters would be printed,
however ‘YouTube’ and other video sites would
enable a trailer to be released for the film, however
marketing would be heavily internet dependant.

3. Hollywood Or Independent? (Continued)
• Further one from this, an Independent film
company would be more suited for producing
‘indie’ ‘offbeat’ movies, such as ‘Juno’,
distributing movies with a unconventional
narrative and mostly unknown or national
level actors, another element vital to consider
when deciding what institution may chose to
distribute my media product.
• Hollywood institutions on the other hand have
a huge scale budget for marketing campaigns,
the ability to involve audiences with a text,
vital should an institution wish to engage the
modern audience into a text and are often
associated with conventional narratives and
representations of social, age and ability
groups. As well as this Hollywood institutions
involve internationally successful celebrities
and actors into the media product and have
the ability to reach the international audience.

4. The Decision & It’s Justification
I believe, if a media institution would ever distribute my media product the best institution
for my product would be a Hollywood institution, more specifically ‘Metro Goldwyn Mayer’. I
made this decision based on -
Production – This particular media institution
would have the capability of travelling across the
globe into locations such as Dubai and London as
the movie is set in and have the ability to afford
constant travel expenses and access to areas within
Dubai and London for the filming of this media
text. The film would be highly in use of explosives
and ‘big set pieces’ such as when the baron oil field
in Dubai would explode and the ability to film large
scale fights including the use of guns. The budget
for special effects and editing would also be more
fitted for ‘Sins Of The Father’ ‘s content and would
aid in supporting the grand scale of destruction,
fighting and of course cover the cost for portraying
the wealth which is at the heart of this particular
media text (such a private jets, mansions and
sports cars)
Marketing – As I feel my media product
has the ability to reach an international
level, a Hollywood institution would be
more beneficial as it can provide for
such. Not only would the institution be
able to produced the ‘old school’
method of trailers, movie posters and
billboards which would reach a …

5. Justification (Continued)
Marketing (Continued) – international audience, more
engaging ways of marketing a film would be capable within
a Hollywood institutions marketing campaign for my film.
For example a video game could may well be released for
the films promotion, further on from this an android/iso app
available for download could be created, this would be
extremely beneficial as it would reach one of my specified
target audiences (Young Male Adults) who commonly
download gaming apps and purchase video games. As well
as this ‘Metro Goldwyn Mayer’ would be able to develop
more creative forms of advertisement, such as working
alongside another company in a mutually beneficial deal,
otherwise known as synergy. For example the institution
could make a deal with food companies such as ‘Subway’ to
create a lunch time sandwich in honour of the film, this
would promote the film as well as attract those interested
in the film about to be released into ‘Subway’. The internet
would be used much more effectively, social networking
sites could be analysed to see if my media product is
reaching the desired target audience
Suitability Of The Text For The
Institution – ‘Sins Of The Father’
includes conventional narratives
such as the involvement of
expectant representations of
particular social groups and the
storylines involving murder and
kidnapping, this is a thriller genre
film and ‘Metro Goldwyn Mayer’
have distributed internationally
successful thriller movies such as
the James Bond films. I also feel
this institution would have the
ability to use thriller type cast
intentionally successful actors,
such as Matt Damon or Daniel
Craig, both would be extremely
appropriate for a leading role in
the film and this institution
would be able to provide this.

6. Case Study
Since 1981 ‘Metro Goldwyn Mayer’ have distributed the James Bond/007 movies, these are
hybrid genre films which include the thriller genre. My film is similar to ‘Skyfall’ the most
recent in the James Bond movies, as it presents the lavish lifestyles of the wealthy, along
with the corruption that can be found within the rich and wealthy. As well as this the text
presents city’s known to accommodate the rich such as London and Shanghai, my media
text would present London and Dubai. Therefore I have decided to chose the same
distributor used by the James Bond movies. This distributor has sister companies and a
huge marketing department and would therefore be able to provide synergy within the
marketing process, making full use of creative marketing strategy’s and would therefore be
able to reach an international audience.
When this film was released
the marketing department made full
use of all of its marketing power, us-
ing basic advertisement methods (Tr-
ailers, movie boards and posters), ma-
de use of the internet and synergy. As
a result ‘Skyfall’ grossed in at
$304,360,277 (8th March 2013) I wou-
ld be execting similar results for my
film