Be the first to like this
(Prepared for the Swinburne University MEI)
Many organisations are still set up and run in the way industrial era factories operated and interacted with their markets. Focusing in internal efficiency and promotion, these organisation are finding themselves competing in areas that offer diminishing returns and few options.
Taking a designerly approach to problem solving has provided successful differentiation for many companies in recent years. However, very few companies are looking at how to remodel themselves to be more designerly. This talk will look at what design means beyond the design project, and how large organisations can apply design to look inwards on their own practices and ways of working.