Strengthening Relationships: the NSBC and its Continuing Efforts with Manufacturers


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Presented at the 2011 PFDMA Confere

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Strengthening Relationships: the NSBC and its Continuing Efforts with Manufacturers

  1. 1. Strengthening Relationships: The NSBC and its Continuing Efforts with Manufacturers PFDMA Conference Tuesday, June 28, 2011 Fred Messmann, Deputy Director Rachel Johnson, Communications Director
  2. 2. The National Safe Boating Council <ul><li>NSBC’s Mission: To enhance the safety of the recreational boating experience through: </li></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Outreach </li></ul></ul><ul><ul><li>Training </li></ul></ul>
  3. 3. NSBC Training <ul><li>Instructor Training Course </li></ul><ul><ul><li>Designed to prepare instructor candidates to teach effective NASBLA-approved basic boating safety courses </li></ul></ul><ul><ul><li>Focuses on teaching techniques and interactive methods </li></ul></ul><ul><li>Close-Quarters Boat Handling Course </li></ul><ul><ul><li>Defensive boat handling instructor course </li></ul></ul><ul><ul><li>Focuses on maneuvers and techniques </li></ul></ul>
  4. 4. North American Safe Boating Campaign (“Wear It!”) <ul><li>Goal: reduce recreational boating casualties based on the Strategic Plan of the National Recreational Boating Safety Program 2012-2016. </li></ul><ul><ul><li>Objective 2. Boating Safety Outreach </li></ul></ul><ul><ul><li>Objective 4. Life Jacket Wear </li></ul></ul>
  5. 5. Recreational Boating Statistics (2010) <ul><li>Key Items: </li></ul><ul><li>672 Fatalities LOWEST in recorded history! </li></ul><ul><li>Almost three-fourths of all fatal boating accident victims drowned, and </li></ul><ul><li>of those, eighty-eight (88) percent were not reported as wearing a life </li></ul><ul><li>jacket. </li></ul><ul><li>Only nine (9) percent of deaths occurred on boats where the operator </li></ul><ul><li>had received boating safety instruction. </li></ul>2009 2010 Results Fatalities 736 672 6.9% Decrease Drownings 543 484 5.1% Decrease Accidents 4,730 4,604 2.66% Decrease Injuries 3,358 3,153 6.10% Decrease Registered Vessels 12,721,541 12,438,926 2.2% Decrease
  6. 6. “ Wear It!” National Outreach <ul><li>Advertising Efforts </li></ul><ul><ul><li>Media Buy (Radio, TV, Print) </li></ul></ul><ul><ul><li>Public Service Announcement </li></ul></ul><ul><li>Support for States, Organizations, etc. </li></ul><ul><ul><li>Outreach to all 50 States </li></ul></ul><ul><ul><ul><li>Campaign Mailer </li></ul></ul></ul><ul><ul><ul><li>Postcards </li></ul></ul></ul><ul><ul><ul><li>Press Kit </li></ul></ul></ul><ul><ul><li>Free/Paid Resources </li></ul></ul>
  7. 7. “ Wear It!” National Outreach <ul><li>2011 – Public Service Announcement </li></ul><ul><ul><li>Gold Medalist Mark Spitz </li></ul></ul><ul><ul><li>“ I’m a Good Swimmer, but…” </li></ul></ul>
  8. 8. “ Wear It!” State-Targeted Effort <ul><li>Began with “Wear It California!” in 2007 </li></ul><ul><ul><li>Life jacket wear increased from 6.2% to 12.2% on Delta </li></ul></ul><ul><li>“ Wear It Michigan!” – 3 rd Year </li></ul><ul><li>“ Wear It New York!” – 2 nd Year </li></ul><ul><li>“ Wear It Washington!” – 1 st Year </li></ul>
  9. 9. “ Ready, Set, Inflate!” <ul><li>Goal for 2011: </li></ul><ul><ul><li>Increase Education and </li></ul></ul><ul><ul><li>Outreach </li></ul></ul><ul><ul><li>Beat 2010 record of </li></ul></ul><ul><ul><li>1,154 </li></ul></ul><ul><li>2011 Results: </li></ul><ul><ul><li>Participants - 1,685 (531 more than last year) </li></ul></ul><ul><ul><li>Inflatable Life Jackets - 1,191 (37 more than last year) </li></ul></ul><ul><ul><li>Total Number of Inherently Buoyant Life Jackets - 494 (including 13 dogs) </li></ul></ul>
  10. 10. “ Ready, Set, Inflate!”
  11. 11. “ Ready, Set, Inflate!”
  12. 12. “ Ready, Set, Inflate!”
  13. 13. The NSBC and Manufacturers <ul><li>Life Jacket Manufacturers </li></ul><ul><ul><li>Mustang Survival (Boating Safety Sidekicks) </li></ul></ul><ul><ul><li>Revere Supply Company </li></ul></ul><ul><ul><li>Takashina </li></ul></ul><ul><ul><li>… etc! </li></ul></ul><ul><li>Cylinder Manufacturers </li></ul><ul><ul><li>iSi Components </li></ul></ul><ul><ul><li>Leland Supply </li></ul></ul><ul><ul><li>Company </li></ul></ul><ul><ul><li>Halkey-Roberts </li></ul></ul>
  14. 15. The NSBC and Manufacturers
  15. 17. NSBC “Point of Safe” (Sale) Fast Track Grant <ul><li>USACE Mandatory Life Jacket Study </li></ul><ul><ul><li>Pine Flat Lake – east of Fresno, CA </li></ul></ul><ul><ul><li>Millerton – north of Fresno - Control Lake for study </li></ul></ul><ul><ul><li>JSI measured last year (2010) </li></ul></ul><ul><ul><li>USACE nor USCG actually measuring difference between “sales” last year versus this year </li></ul></ul><ul><ul><li>NSBC grant will survey and place Point of Sale material in marinas, box store, and small stores </li></ul></ul>
  16. 19. Point of Sale: Mannequin Display
  17. 20. <ul><li>Fred Messmann </li></ul><ul><li>[email_address] </li></ul><ul><li>(703) 789-2730 </li></ul>Rachel Johnson [email_address] (703) 361-4294 / (703) 789-2731