CSBC Symposium 2010


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The NSBC's Presentation for the 2010 Canadian Safe Boating Council's Symposium held on September 23-26, 2010 in Montreal. To view the videos (in case they don't work in the presentation), please visit www.ReadySetInflate.com or www.SafeBoatingCampaign.com

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CSBC Symposium 2010

  1. 1. NSBC “Wear It!” and “Ready, Set, Inflate”:Changing the Future of Safer Boating<br />CSBC Symposium<br />Montreal, Quebec<br />Friday, September 24, 2010<br />
  2. 2. National Safe Boating Council<br />The NSBC’s mission is to be the foremost coalition to advance and promote a safer recreational boating experience through education, outreach and training.<br />The NSBC provides safe boating materials, resources, tools, creative messages, training of instructors, education, and leads the annual safe boating awareness campaign (“Wear It!”).<br />
  3. 3. NSBC Training Courses<br />Instructor Training Course<br />Designed to prepare instructor candidates to teach effective NASBLA-approved basic boating safety courses to recreational boaters nationwide<br />Close Quarters Boat Control Course (On the Water)<br />Defensive boat handling instructor course which focuses on maneuvers and techniques<br />Designed for the professional occupational boat operator<br />By training instructors, these individuals will be able to train others in the boating community<br />
  4. 4. 2009 USCG Statistics: Key Findings<br />Deaths: 736 vs. 709 (in 2008) = 3.81% increase<br />Drownings: 543 vs. 510 (in 2008) = 6.5% increase<br />Accidents: 4,730 vs. 4,789 (in 2008) = 1.23% decrease<br />Injuries: 3,358 vs. 3,331 (in 2008) = 0.81% increase<br />Almost three-fourths of all fatal boating accident victims drowned, and of those, eighty-four (84) percent were not reported as wearing a life jacket.<br />
  5. 5. USCG Strategic Plan<br />The North American Safe Boating Campaign specifically supports the following objectives of the USCG’s Strategic Plan:<br />Objective 2. Awareness of Safe Boating Practices<br />Objective 4. Life Jacket Wear<br />The Campaign also indirectly supports many other components of the USCG’s Strategic Plan<br />
  6. 6. The North American Safe Boating Campaign (“Wear It!”)<br />Efforts of the 2010 campaign include traditional and “non-traditional” outreach methods<br />Traditional: Public Service Announcement<br />
  7. 7. “Wear It!”<br />Traditional Outreach Methods:<br />Press Releases<br />Distributed six search engine optimized press releases<br />E-Newsletters<br />Distributed five monthly electronic newsletters on behalf of the National Safe Boating Council<br />Media Buy/Earned Media Coverage<br />Placed a total of 998 print, radio, television and online media hits <br />Reached a potential audience of more than 287 million<br />
  8. 8. “Wear It!”<br />“Non-Traditional” Outreach Methods:<br />The Life Jacket Safety Dance (via Facebook Connect)<br />
  9. 9. “Be a Survivor: Wear It!”<br />8/4/2010: Lake Mohave, NV<br />9/4/2010: Off the coast of LA<br />
  10. 10. “Be a Survivor: Wear It!”<br />
  11. 11. 2010 National Tiger Team Meeting<br />Held in Arlington, VA on Monday, August 16, 2010<br />27 Individuals from USCG, State Agencies, Non-Profit Groups, Industry, other Organizations in attendance<br />Focus of the Meeting:<br />Review of the 2010 Campaign – Looking Ahead to the 2011 Campaign<br />Life Jacket Trends and how they relate to the “Wear It!” Campaign<br />USCG Strategy 4.2 – “Establish Life Jacket Wear-Rate Tiger Team”<br />
  12. 12. Inflatable Life Jacket World Record Day “Ready, Set, Inflate!”<br />Inflatable Life Jacket World Record Day<br />Held on Thursday, May 20, 2010 at 11:00 EDT / 8:00 PDT<br />Goal: Promote life jacket wear, specifically inflatable life jackets, and general boating safety<br />www.ReadySetInflate.com<br />User-friendly format for <br /> Event Organizers/Media/<br /> Educational Component:<br />Join an Event/Organize an <br /> Event<br />Media Section<br />Videos/Photo Galleries<br />RESOURCES for Event <br /> Organizers<br />
  13. 13. “Ready, Set, Inflate!”<br /><ul><li>1,154 participants; 3 dogs in inflatable life jackets
  14. 14. 29 US States, 1 US Territory, and 2 Washington D.C. locations
  15. 15. 13 Canadian locations totaling 203 participants
  16. 16. USA Media Outreach Efforts:
  17. 17. Two Press Releases were published over 290 times garnering a total of more than 15.1 million impressions
  18. 18. Media pick-up on television, print, radio on the day of the event
  19. 19. Update: July 30, 2010 – 415 participants in Sydney, Australia</li></li></ul><li>
  20. 20.
  21. 21.
  22. 22. Why is “Ready, Set, Inflate” So Revolutionary?<br />What did all of the videos <br /> have in common?<br />Introducing boaters to <br /> life jackets<br />Yearly maintenance check<br />We can always strive to beat the record next year (Saturday, May 21, 2011!)<br />- National Safe Boating Week 2011 (May 21 – 27)<br />
  23. 23. Recognition for “Ready, Set, Inflate!” <br />Media pick-up across the country<br />News/Print/etc.<br /> Oregon State Marine Board<br />
  24. 24. Recognition for “Ready, Set, Inflate!”<br />Universal Record Data Base (URDB.org)<br />
  25. 25. Inflatable Life Jacket Education Kit<br />Kit is intended to educate about inflatable life jackets<br />Kit Includes:<br />Flip Chart<br />1 Suspender inflatable life jacket and 1 belt-pack inflatable life jacket and extra cylinders for demo<br />Educational DVD/Sample PSAs<br />Additional supporting materials (posters, reading materials, etc.)<br /> The Kit is available for purchase from the NSBC for $225 <br /> (including shipping and handling)<br />
  26. 26. National Safe Boating Council<br />www.SafeBoatingCouncil.org<br />(703) 361-4294<br />