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7 OutSystems - Taking Your Custom CRM With You - NextStep 2014

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Come and hear how Randstad developed a responsive CRM web app that turns every sales rep’s device into a portable sales office. This application was developed in three months and is currently helping the sales team to collaborate, log calls, respond to leads, work opportunities and check dashboards with a similar user experience for all devices.

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7 OutSystems - Taking Your Custom CRM With You - NextStep 2014

  1. 1. www.outsystems.com Taking Your Custom CRM With You David Silvestre Randstad
  2. 2. Problem • An outdated CRM solution • Slow and Buggy • Bad user experience • Everything took a lot of time • Almost all fields were mandatory
  3. 3. Example
  4. 4. Management Dashboards
  5. 5. How about user adoption? 0 500 1000 1500 2000 2500 3000 3500 4000 4500 2008 2009 2010 2011 2012 2013 Commercial Activities Comercial Activities
  6. 6. You have 3 months to sort this out!
  7. 7. Goal • Timeline: 3 months • Great User Experience – 100% user adoption • Mobile + Desktop
  8. 8. Challenge • Timeline: 3 months • No User Experience skills • Only 3 developers available • We had little experience with Mobile
  9. 9. Strategy + OutSystems Responsive web-design
  10. 10. Template $18
  11. 11. One Word About Architecture
  12. 12. www.outsystems.com The Result A highly usable CRM that is constantly being improved to keep 100% user adoption
  13. 13. Selling as a Team
  14. 14. Social Intelligence
  15. 15. Works on All Devices
  16. 16. Stunning User Experience
  17. 17. Stunning User Experience
  18. 18. Stunning User Experience
  19. 19. Stunning User Experience
  20. 20. 360º Customer View (Sales)
  21. 21. 360º Customer View (DSO)
  22. 22. 360º Customer View
  23. 23. Real-time Visibility
  24. 24. • Leads • Opportunities • Contacts • Marketing Campains • … And More...
  25. 25. Timeline 2 3 3 1 3 2 13 weeks Go-live TuningDevelopment PhaseAnalysis
  26. 26. 560%increase in commercial activities registration in 6 months Results
  27. 27. Vision
  28. 28. Thank you!

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