Eco tourism


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Eco tourism

  1. 1. Eco-tourism<br />Aicha<br />
  2. 2. The Conscientious Tourist<br />
  3. 3. The Conscientious Tourist <br />Tourism is developing more and more<br />
  4. 4. Types of Ethical Tourism<br />More and more tourists are interested in non-typical tourist experiences :<br />Ecotourism<br />Geotourism<br />Nature-based tourism<br />Responsible tourism<br />Sustainable toursim<br />
  5. 5. Ecotrousim<br />What?<br />
  6. 6. Geotourism<br />What?<br />
  7. 7. Nature-based tourism<br />What?<br />
  8. 8. Pro-poor tourism<br />What?<br />
  9. 9. Responsible tourism<br />What?<br />
  10. 10. Sustainable tourism<br />What?<br />
  11. 11. The Conscientious Tourist<br />What is the reason of this growing trend?<br /> increase of international travel < low-cost travel<br />But low-cost travel has bad consequences<br />Impacts?<br />Low-cost travel?<br />
  12. 12. The ConscientiousTourist<br />Consequencesethicaladventure?<br />Need of certifications?<br />
  13. 13. The Conscientious Tourist<br />A lot of tourists donate to various causes in the places where they go on holidays.<br />
  14. 14. Greenwashing<br />
  15. 15. What?<br />Greenwashing  “organizations that attempt to show that they are adopting practices beneficial to the environment”<br />
  16. 16. Why?<br />Changing buying patterns in consumer markets<br />Green = a new sort of ‘good manners’<br />Green = fashionable, delivers social status<br />Greenwashing existence means something positive but… <br />People lose confidence in real green products<br />
  17. 17. Solution!<br />Companies:<br />Green marketing = not about making normal things seem green (greenwashing), but about making green stuff seem normal!<br />Consumers<br />Look out for the signs!<br />
  18. 18. 10 signs<br />
  19. 19. Example 1<br />Over the top image<br />Fluffy language<br />No data, specifics, certified labels<br />Obvious lies<br />Not product relevant<br />
  20. 20. Example 2<br />Lots of specific details<br />A recognised third-party label<br />Significant and major commitments<br />product relevant<br />Gives an honest feeling<br />
  21. 21. Eco- or egotourism ?<br />
  22. 22. What<br /><ul><li>More and more people :</li></ul>-> Ecotourism<br /><ul><li>But is it so “green” ?  NO!
  23. 23. They only think they’re doing an ecological good thing</li></ul>So what is it ??<br />A marketing concept<br />
  24. 24. How come?<br />Novelty-seeking and snobbery<br />Their travel acts as a marker of social position: separates them from conventional tourists. not the same impact as that of the mass tourists. <br />No reflection on the environmental impact of the construction of hotel, the use of airplanes, … . <br />
  25. 25. Positive argument<br />Personal developpement<br />Trying to be “eco” is better than doing nothing<br />Economy for local people<br />Financial sources<br />Chance to survive<br />
  26. 26. EGOtourism<br />Differencesbetweeneco -and egotourism<br />ECOtourism<br />Genuinely care about the environment<br />Integrate in the local community<br />enjoy the experience without bragging about it<br />Makes people believe that you want to do something for the environment<br />Shock the local community by your behavior and modern devices (e.g. camera) <br />Bragging , don't stop talking about the fact that YOU had an eco-vacation<br />
  27. 27. Conclusion<br />Eco-tourism: <br />Not as “green” as people think<br />Stimulates the local economy <br />Great advantages but also great disadvantages<br />“The only good tourist is the one who stays home!”<br />
  28. 28. Opinion on Eco-tourism<br />Eco-travelling <br />Hype : Keep innovative!<br />Stay at home: NO<br />Personal<br />Economical<br />