FairDair Foundation

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FairDair Foundation

  1. 1. Fair Wear FoundationSocial Media Strategy<br />Marleen van Deutekom (331480)<br />Nicole Jana Peterson (335206)<br />Ottelien van Pelt (335162)<br />Tinu Oyekan (335311)<br />
  2. 2. FairWear – The brief<br />How can social media support Fair Wears’ efforts?<br />How to change purchasing behaviours?<br />How and which platforms are most appropriate?<br />How to manage such a diverse target group?<br />How to do all this on a small budget?<br />
  3. 3. FairWear – The brief<br />Connect<br />Engage<br />Inform<br />Intrigue<br />Create a conversation in which people want to participate<br />A clear, cohesive social media strategy<br />To engage customers with both the organization and your clients<br />To raise awareness about fair labour conditions<br />
  4. 4. Promo Video<br />Fair Wear Promo<br />
  5. 5. Target Audience<br />Who buys clothes? <br /> Problem: Diverse audience<br />Primary: Concious <br />Secondary: Less Concious <br /> How? Word-to-mouth<br />
  6. 6. Target Audience<br />Argumentation<br />Why? Low budget<br />Social Media as a Platform<br />Hype<br />
  7. 7. Goals<br />
  8. 8. “FairDair is an international verification initiative dedicated to enhancing workers’ lives all over the world. We work closely with a growing number of companies that produce clothing and other sewn products and that take responsibility for their supply chain.”<br />Main Message of the Campaign<br />This is our organization. This is what we do. These are our brands. <br />
  9. 9. Brands<br />
  10. 10.
  11. 11. Facebook<br />1. Give a face to the organization<br />
  12. 12. Facebook<br />2. Behind the scenes in the factories<br />
  13. 13. Facebook<br />3. Products of clients<br />
  14. 14. Twitter<br />
  15. 15. Twitter<br />rapid and easy manner of conveying information<br />Reasons:<br /><ul><li>establishandmaintainrelationshipwithcustomers
  16. 16. selling points, information about brands and/or products, and to answer general questions</li></ul>Recommendations:<br /><ul><li>constant monitoring
  17. 17. employ social media team</li></li></ul><li>Application<br />
  18. 18. Blog<br />
  19. 19. Blog<br />in-depth stories, logs on the developments and progress in the factories, photographs and videos <br />Reasons:<br /><ul><li>improve the transparency
  20. 20. enhance credibility of the organization.
  21. 21. also allow consumers to communicate freely with FairDair
  22. 22. provide “resource guide”</li></li></ul><li>

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