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10 Ways to
Market Your Project
GirlsGuideToPM.com
Marketing is
a planned series of tasks
with the objective of
promoting your project
to a wide audience
Critical
Small
difference
Source: Project Branding, Peter Taylor, RMC 2014
Quite
important
Marketing impacts
project succe...
Typical project
communication tools
#4: Web conference
#3: Instant message
#2: Reports
#1: Stakeholder
management
And more
stakeholder management!
10 Ways to
Market Your Project
GirlsGuideToPM.com
#1.
Get a good story
Desk drops
Achievable
Simple
Aligned
Create a
vision
#2.
Start with the team
It’s everyone’s
responsibility
#3.
Be where they are
even though it is
more work
#4.
Vary your tools
Intranet
Desk drops
Reports
Dashboards
Presentations
Wiki
Pictures
Video
Posters
User
guidesSocial media
Staff
magazine
64% need to hear
information 3-5 times
before they believe it
Source: Edleman Trust Barometer 2013 Study
Avoid information overload
#5.
Be visual
Go visual with
video
Image: Tom Goskar via Flickr ‘Give Way to Pedestrains’ https://m.flickr.com/#/photos/chough/1257976934/ CC BY-NC-SA 2.0
#6...
#7.
Have a plan
Be part of a joined up story
#8.
Plan for a crisis
Have a single
point of contact
Deal only in
facts
Cover what is
worrying people
Be fast
Have a ‘no power’
back up plan
Stay
on message
Image: Metal Chris via Flickr
www.flickr.com/photos/metalchris/2101066566/
#9.
Create feedback loops
Image: Michael Gray v...
0
2
4
6
8
10
Dec Jan Feb Mar Apr May Jun Jul Aug Sep
Project Proteus stakeholder satisfaction scores
Image: Greg Westfall via Flickr ‘Brave’
https://www.flickr.com/photos/imagesbywestfall/851405774
7 CC BY 2.0 Cropped
Image...
Sometimes this
is OK
Mostly you can
do better
Thank you!
I hope you enjoyed these
10 ways to market your project.
Visit GirlsGuideToPM.com to learn
how project managers...
10 Ways to Market Your Project
10 Ways to Market Your Project
10 Ways to Market Your Project
10 Ways to Market Your Project
10 Ways to Market Your Project
10 Ways to Market Your Project
10 Ways to Market Your Project
10 Ways to Market Your Project
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10 Ways to Market Your Project

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Project communication is a key knowledge area for project managers. These 10 tips will make it easy to get your message across to your project teams and stakeholders.

Published in: Business
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10 Ways to Market Your Project

  1. 1. 10 Ways to Market Your Project GirlsGuideToPM.com
  2. 2. Marketing is a planned series of tasks with the objective of promoting your project to a wide audience
  3. 3. Critical Small difference Source: Project Branding, Peter Taylor, RMC 2014 Quite important Marketing impacts project success 46% 13% 41%
  4. 4. Typical project communication tools
  5. 5. #4: Web conference
  6. 6. #3: Instant message
  7. 7. #2: Reports
  8. 8. #1: Stakeholder management
  9. 9. And more stakeholder management!
  10. 10. 10 Ways to Market Your Project GirlsGuideToPM.com
  11. 11. #1. Get a good story
  12. 12. Desk drops Achievable Simple Aligned Create a vision
  13. 13. #2. Start with the team
  14. 14. It’s everyone’s responsibility
  15. 15. #3. Be where they are
  16. 16. even though it is more work
  17. 17. #4. Vary your tools
  18. 18. Intranet Desk drops Reports Dashboards Presentations Wiki Pictures Video Posters User guidesSocial media Staff magazine
  19. 19. 64% need to hear information 3-5 times before they believe it Source: Edleman Trust Barometer 2013 Study
  20. 20. Avoid information overload
  21. 21. #5. Be visual
  22. 22. Go visual with video
  23. 23. Image: Tom Goskar via Flickr ‘Give Way to Pedestrains’ https://m.flickr.com/#/photos/chough/1257976934/ CC BY-NC-SA 2.0 #6. Proofread
  24. 24. #7. Have a plan
  25. 25. Be part of a joined up story
  26. 26. #8. Plan for a crisis
  27. 27. Have a single point of contact Deal only in facts
  28. 28. Cover what is worrying people Be fast
  29. 29. Have a ‘no power’ back up plan Stay on message
  30. 30. Image: Metal Chris via Flickr www.flickr.com/photos/metalchris/2101066566/ #9. Create feedback loops Image: Michael Gray via Flickr ‘Fahrenheit Roller Coaster’ https://www.flickr.com/photos/mgrayflickr/4757382510/ CC BY-SA 2.0 Filter applied
  31. 31. 0 2 4 6 8 10 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Project Proteus stakeholder satisfaction scores
  32. 32. Image: Greg Westfall via Flickr ‘Brave’ https://www.flickr.com/photos/imagesbywestfall/851405774 7 CC BY 2.0 Cropped Image: U.S. Army via Flickr http://www.flickr.com/photos/soldiersmediacenter/3808268208/ #10. Be brave
  33. 33. Sometimes this is OK
  34. 34. Mostly you can do better
  35. 35. Thank you! I hope you enjoyed these 10 ways to market your project. Visit GirlsGuideToPM.com to learn how project managers can communicate better

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