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Join the World Urban Campaign. Better City Better Life


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UN Habitat, 2012

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Join the World Urban Campaign. Better City Better Life

  3. 3. The second and third decades of the21st Century will be an unprecedentedmoment in human history when the globalpopulation moves from 50% urban todayto 70% urban in little over a generationfrom now. Arguably the greatest challengefacing humanity, a collaborative, sustainableapproach to all aspects of this rapidurbanization is needed.The World Urban Campaign provides thenecessary environment for collaboration.Coordinated by UN-Habitat, but owned anddriven by a long list of committed partners,the Campaign is your opportunity to becomepart of the urban solution - yes, join thepartnership today.Working together, urban communities– those living and working in towns andcities, and those who have an impact ondevelopment – can set precedents, developtools and offer policy options to achieveresilient and sustainable urban communitiesby engaging partners in a global movementof public, private and social sectorsworldwide.Cities are the greatest legacy of humanity.We need to nurture them 3
  5. 5. The 21st The second and third decades of the 21st century will see an irreversible population live in these conditions and if populations continue to grow by 2020Century Urban and historically unprecedented phenomenon. Half of the world’s it is estimated that 889 million people will live in slums. The percentage ofChallenge population currently lives in cities, a figure that will reach 60% by 2030 and populations living in these conditions is higher in some regions, such as in Sub- 70% by 2050. The number of cities Saharan Africa, where 6 out of 10 urban with more than 1 million inhabitants resident are living in slums. Many such has exploded to over 450, more than slums are squatter settlements comprised 20 of which are ‘megacities,’ with a of improvised dwellings, characterized population of more than 10 million. by an absence of any formal urban planning and disconnected from the Much of this urbanization is taking place city’s infrastructure. Lacking necessary in developing nations and is changing resources and policy priorities, most city the physical and demographic face of governments are often ill-equipped to our world. In 1950, developing nations meet the demands of rapid urbanization accounted for less than 40% of the and the needs of urban futures. world’s urban population. By 2005 that figure reached 70%. It is projected The prevalent global standard that urban population in developing urbanization model has produced nations will continue to grow reaching unbalanced densities, segregation, 80% by 2030. By 2050, 93% of the poverty and environmental urban population growth will occur in degradation. It has missed the developing countries. These escalating economic advantages offered by figures set the stage for our priorities in economies of agglomeration, while order to build a sustainable urban future. loosing the sense of conviviality that the street and public space could This age of urban dominance and generate. It has isolated a large part economic globalization has produced of the population in slums and sub- patterns of growth and development standard suburbs, against the formal that simultaneously provide dynamic city and its gated communities that opportunities and pose imperative increasingly require surveillance challenges. and control. The unexpected consequences of this unsustainable One of the major challenges faced by model include the increasing cost of cities today is the growing number of living in cities, unemployment, high urban dwellers living in slum conditions. energy consumption and negative About one third of the world urban environmental impacts. The prevalent global standard urbanization model generates segregation, poverty and environmental degradation in most parts of the World. 5
  6. 6. The positive The urban transition may pose complex challenges for a shared, Cities also offer the best climate change solutions. A compact, denselyrole of cities sustainable future. Yet cities provide the answers to these challenges and populated and well-planned city generates lower emissions and are the drivers of their solutions. Cities consumes less energy per capita than themselves are the greatest asset in sprawling and dispersed urban districts. promoting and pursuing sustainable development. The quality of a city’s urban fabric has significant implications for ecologically Urbanization and urban density sustainable development given that bring value. In a compact and well- buildings account for 30% of all planned city, investments in urban greenhouse gas emissions. Of equal infrastructure will reach more importance, a densely populated, well- recipients and yield more per-dollar planned city offers the opportunity benefit than in rural contexts. A for inclusive governance, which is compact city offers businesses a fundamental to sustainable urban comparative advantage in terms of development. competitiveness and employment. Poor and disadvantaged people The urban agenda must necessarily living in cities are more likely to be recognize, promote and capitalize on lifted out of poverty than their rural this positive role of cities as drivers of counterparts. solutions. Buenos Aires, Argentina © João Monteiro6
  7. 7. Raising the How we plan, build and manage our cities now will determine the This is the essence of the World Urban Campaign: engaging the public aturban agenda outcome of our efforts to achieve more sustainable and harmonious large, the civil society, the business sector, the research community and development tomorrow. Addressing governments in a global movement the challenges of our urban future, and that elevates the urban agenda harnessing the city as an asset, requires through a positive vision and the commitment of all as city changers understanding of the tremendous for a better urban future. benefits cities can bring to future generations. But cities cannot address all these challenges alone. The urban agenda The World Urban Campaign is a global has to be set as part of national partnership designed to promote government policy. a positive vision for sustainable urbanization and place the urban Elevating the urban agenda and agenda at the highest level in dealing with the fastest urbanization development policies. Its mission is to rates in history are challenges which achieve these objectives by engaging will require new, innovative ways of and mobilizing partners around the thinking, new levels of understanding, world from every walk of life. and most importantly, new partnerships. Engaging the public at large, the civil society, the business sector, the research community and governments in a global movement is the essence of the World Urban Campaign. 7
  8. 8. Shanghai, China © UN-Habitat / Julius Mwelu8
  9. 9. Campaign The Campaign offers a broad platform to raise the urban agenda, improvegoals policies at national level, and raise awareness for sustainable urbanization. Coordinated by UN-Habitat, but owned and driven by our valued partners, the Campaign has these goals: 1 2 TO UNITE TO CONNECT convince public, private and social sectors create lasting linkages among all that investing in creative, resilient and city changers and facilitate the sustainable cities and communities are coherent and strategic coordination essential to our shared future. of partners. 3 4 TO ENABLE TO MEASURE provide the means to achieve creative, establish benchmarks, monitor resilient and sustainable cities and progress and share knowledge communities. worldwide. The success of the World Urban Campaign will be measured by the presence and enactment of more policies promoting sustainable urban development at the national level. 9
  10. 10. The road The World Urban Campaign is guided by seven key principles*:to success 1 2 Accessible and pro-poor land, Socially inclusive, gender infrastructure, services, mobility sensitive, healthy and safe and housing. development. 3 4 Environmentally sound Participatory planning and and carbon-efficient built decision making. environment. 5 6 Vibrant and competitive local Assurance of non-discrimination economies promoting decent and equal rights to the city. work and livelihoods. 7 Empowering cities and communities to plan for and effectively manage adversity and change. * The World Urban Campaign principles have been approved by the World Urban Campaign Steering Committee at its second session in Paris on 9 December 2009.10
  11. 11. Towards The World Urban Campaign’s thematic areas are: A Safe and Healthy City — Make cities livable Equitable, A Resilient City— Prepare cities for Cities hold the answers to challenges posed by urbanization, which are inProsperous change, managing adversity, resilience and take action to reduce risk. turn inextricably linked to issues of and agendas concerning the economy,and Urbanization and development can only be sustainable if it is adaptable to future climate change, resource consumption, food security and more. Cities needSustainable demands and risks, and is resilient to the consequences of climate change or to be highly livable environments in order to capitalize on their tremendousCity for the natural disasters. Empowering cities and communities to plan for and effectively potential as the drivers of sustainable solutions to our current and future21st century manage adversity is fundamental to the urban agenda. challenges. An Inclusive City — Build socially A Green City — Build environmen- inclusive, accessible, pro-poor, tally sound and carbon efficient cities. equitable and gender sensitive cities. Buildings alone account for 30% of Socially equitable development is one greenhouse gas emissions, and the of the three pillars of sustainability, and way we plan and design our cities now is vital to creating a shared, sustainable will have significant implications for urban future. The challenges posed by how resilient, resource efficient and the pace and scale of contemporary environmentally sound they are in the urbanization require us to invest future. A green city means promoting in infrastructure, development and sustainable development through a political processes that promote carbon efficient built environment. inclusivity, and a pro-poor, gender sensitive agenda. An inclusive city promotes equitable rights to the city and therefore allows all citizens to partake of the urban advantage. A A Planned City — Plan the cities of tomorrow for sustainable decision- RESILIENT making processes. CITY Sustainable urbanization and development requires planning A A processes and political frameworks SAFE AND GREEN that harness the city’s assets and HEALTHY CITY potential. Sustainable planning CITY entails participatory decision making processes and particular attention SUSTAINABLE to development that balances social, URBAN environmental and economic needs. Of DEVELOPMENT equal importance, sustainable planning and a planned city are fundamental to AN A achieving the characteristics of all other INCLUSIVE PLANNED World Urban Campaign thematic areas. CITY CITY A Productive City — Make cities more efficient and better places to ensure decent work. Economically A equitable development is also one of PRODUCTIVE the three pillars of sustainability, and CITY a requisite component of any healthy, livable and sustainable city. Pursuing a sustainable development agenda means planning cities that promote and foster livelihoods for all citizens through economic opportunities. 11
  12. 12. Kibera slum, Nairobi, Kenya © UN-Habitat12
  13. 13. Campaign Taking the slogan to unite to heart, our valued partners in the World Urban Cam- Media partners to spread the mes- sage. Telling the stories of what workspartners paign include a balanced mix of public, private sector and community represen- best and what doesn’t, the media are cru- cial, indispensible partners for advancing tatives. They are also a balanced mix of and disseminating the urban agenda. people from the global north and south. THE PARTNERS Political Partners representing local — Arcadis governments, communities, and national — Building and Wood Workers governments. Local governments and — International parliamentarians are responsible for — Commonwealth Association of pursuing sustainable development policies Planners at the urban and regional scale, as well as — Cordaid inclusive governance measures sensitive to — CRECC the needs of their constituencies. National — DCity governments must necessarily support — ENDA RUP policy frameworks that elevate the urban — GDF SUEZ agenda and bolster local government — Global Parliamentarians on Habitat efforts to pursue sustainable urbanization. — Global Urban Development — Green World City Organisation Civil Society Partners are — Habitat for Humanity indispensible partners for advancing — Habitat Partner Universities and disseminating the urban agenda. — Habitat Professionals Forum Community-based and civil society — Huairou Commission organisations utilize innovative solutions — IAU lIe de France for helping the urban poor and — International Union of Architects (UIA) promoting sustainable development. — Isocarp Many have developed effective ways — Josslyn Institute of Sustainable of collaborating with their national Communities governments and municipalities to — Metropolis advance the urban agenda and the — Penn Institute for Urban Research of needs of their constituents. the University of Pennsylvania — Practical Action Business partners vital to the pursuit — Siemens · Siemens Stiftung of sustainable urban development, they — UNISDR are well honed to address the challenges — United Cities and Local Governments of our urban future and can utilize its — University of Napoli dynamism, adaptability and ingenuity — UPSAB to harness the benefits and tremendous — Veolia Environnement potential of cities. Philanthropic — WBCSD foundations and development banks and — World Future Council agencies are critical partners as well by — Zerofootprint providing and mobilizing the resources to turn intention into intervention. Other partners and members are listed Expert partners from the academic on the World Urban Campaign website: world and researchers generate vital contributions and fresh ideas for dealing with the fast evolving urban agenda. The World Urban Campaign recognizes that professionals from a broad range of human settlements and sustainability related fields bring key expertise and experience requisite for delivering sustainable urbanization at scale. Researchers and academia generate vital contributions and normative solutions for progressing and evolving the urban agenda. 13
  14. 14. How can There are many ways you can become a partner depending on your preferences the products of the campaign forI join? and capabilities: educational, training and advocacy purposes. project in your city or community that you feel deserves international attention, determining policies and priorities and would be useful to others. of the campaign together with other partners. people and communities are dealing with issues that you have in your community. of any of the above. network and coalition dedicated to policy debate and policy development. 1 2 AS AN AS AN INDIVIDUAL, ORGANISATION, be a City Changer be a Member/Partner/Sponsor of the World Urban Campaign 3 4 AS A CITY, AS A COUNTRY, be part of the 100 Cities launch your National Urban Campaign Join us: www.worldurbancampaign.org14
  15. 15. Join as a I’M A CITY CHANGER is an initiative to raise awareness on positive actions that I’M A CITY CHANGER awareness campaignsCity Changer have demonstrated impacts on people’s lives in urban areas and improve the City Changers join for better cities in city-level campaigns engaging the livability of cities. general public and demonstrating the value of attitudes and practices towards I’M A CITY CHANGER shall serve as a improving the livability of cities. conduit for the World Urban Campaign Those city-level campaigns shall be to raise awareness on fundamental issues able to convey to each and every and campaigning on our urban future, citizen, young and elderly, men and our cities, each and everyone’s city. women, that changes in consumption, technology use, life styles and attitudes I’M A CITY CHANGER awareness can dramatically improve our quality of campaigns in cities and special events life and impact on the livability of cities shall trigger a global movement putting in the future generations. cities at the heart of solutions to ensure a harmonious future for ourselves and Communications resources generations to come. City Changer e-magazine: an electronic magazine to disseminate key City Changers messages, experiences and practices that demonstrate positive changes in Neighborhood on key issues to achieve improving the livability of cities. positive impacts towards better cities. City Changer website: a dynamic web platform for interaction between city other cities in order to contribute to changers. further change City Changer social media: 2.0 platforms for everyday interaction Successful City Changers between networks and city changers. demonstrate positive changes towards: © iStock 15
  16. 16. Istanbul, Turkey © UN-Habitat16
  17. 17. Sign up to the You are a non-governmental organi- sation, a community-based organisa- Sponsors provide cash contributions to the Campaign for core CampaignWorld Urban tion, a research institution, a foundation, a private sector company, a university… activities. They also participate in key decisions as members of theCampaign you can engage as it suits you: Campaign Steering Committee. They enjoy higher visibility through theas a Member Members sign up to the World Urban Campaign Paris Principles while pro- Campaign branding, and especially at the World Urban Forum, where theyor Partner moting the Campaign in their activities and communication.They are listed on are also considered World Urban Forum sponsors. the Campaign website and main bro- chures.They enjoy visibility at the World Partners can enjoy various levels of Urban Forum. status, such as Lead or Sponsoring partner. Lead Partners are official partners of UN-Habitat and are committed to the World Urban Campaign activities SELECTION PROCESS through their in-kind contribution To sign on institutions are kindly to the Campaign’s core activities. asked to contact the Campaign Se- cretariat. For more details, read the They are members of the Campaign World Urban Campaign Guidelines Steering Committee in which they for Partners Engagement. A mem- participate regularly. They enjoy bership entry form is available from high visibility through the Campaign branding, and especially at the World Urban Forum. Associate Partners sign up to the Paris Principles, promote the Campaign in their activities and communication and commit through in-kind contributions to the Campaign’s core activities. They are listed on the Campaign website, main brochure, have their activities mentioned in the Campaign calendar of events, enjoy visibility at the World Urban Forum. Sign up! 17
  18. 18. Join the Cities join the 100 Cities Initiative of the World Urban Campaign. The idea Signing up to the 100 Cities initiative100 Cities is that cities interact with one another in many ways and generate a critical A Campaign Partner proposes that a city join the 100 Cities Initiatve. A City mass of shared knowledge, experiences Champion designated by the Campaign and practices which can be turned into Partner reports annually on the city’s positive action. achievements. Cities share their experiences and best practices through Cities gather in 100 Cities interactive learning events and by telling their learning events to share experiences stories. and practices, and turn knowledge into positive action. This knowledge is consolidated yielding a collection of WUC partner proposes/supports living practices. the city to become part of the 100 cities. These demonstrate positive change towards the green city, the produc- tive city, the inclusive city, the planned city, the safe and healthy city and the resilient city. City champion reports annually on the city’s achievements. Living practices are holistic and forward looking. They provide dynamic learning opportunities and are organized around principles of sharing and structured learning through partnering. Cities share their experiences/ The processes and outcomes of living best practises through learning practices will be documented, reported events. and measured over time. Some of the key benefits accruing to cities participating in the 100 Cities Communications resources include: City Changer e-magazine: a bi-monthly electronic magazine to disseminate key partners promoting more enabling messages, experiences and practices policies and leading edge practices in that demonstrate positive changes in sustainable urban development improving the livability of cities. international levels as a city or World Urban Campaign and I’m a City community committed to innovation Changer websites: includes a 100 cities and change web platform for interaction between cities and knowledge sharing. partnerships and models for investment Events number of cities and communities 100 Cities Learning Conferences: engaged in green economic international events bringing together development opportunities, cities, World Urban Campaign members technologies and know how and partners, successfull city changers to share experiences and practices, and tested tools, methods and approaches turn knowledge into positive action. for effective urban planning and man- agement and sustainable and resilient housing and urban development. 100cities18
  19. 19. Launch Your National Urban Forums and Advocacy at Country level of the urban agenda engaging all partners and mobilizing the media toNational Urban National governments have a vital role to play in advancing the World disseminate key messages.Campaign Urban Campaign. They must support its policy framework in order to raise National governments shall catalyze the engagement of the partners from high the urban agenda and strengthen civil society, press and media, business local governments and other partner’s organisations, local authorities, the efforts to achieve sustainable research and academia through urbanization. National Urban Forums, which have the potential to articulate pressing urban The National Urban Forums issues building on their national urban are conceived to serve as advocacy agenda. platforms and vehicles to raise the profile of urban issues in partner’s National urban campaigns shall countries. They are meant to: emphasize positive changes in the urban sector, reward successful initiatives, and framework for concerted action and encourage all key players to take bold programmes that address national action for better cities. urban issues, Communication resources at the national level, City Changer e-magazine: a bi-monthly electronic magazine to World Urban Forum by mobilizing all disseminate key messages, experiences concerned national stakeholders and and practices that demonstrate harmonizing their option in support of positive changes in improving the the urban agenda. livability of cities. National Governments are encouraged World Urban Campaign website: to launch their own National Urban a web platform for interaction and Campaign using the National Urban knowledge sharing between members Forum framework in promotion and partners, cities, national urban fora. Better City, Better Life and I´m a City Changer, must become a reality at the national level. 19
  20. 20. Haiti © UN-Habitat/Alain Grimard20
  21. 21. How it works Governing Structure Beyond member and partner Secretariat’s primary roles are to monitor, guide and liaise with partners organisations, the World Urban and committees in order to carry out Campaign is comprised of several agreed activities, to coordinate the governing committees under the Campaign’s workplan and events, and leadership of the UN-Habitat to develop protocols and processes Executive Director: to match the Campaign’s goals with partners’ interests. The Secretariat includes an internal UN-Habitat- Committee based Task Force to advise on campaign strategies and communications activities as well Committee as support the mainstreaming of the Campaign throughout the Committees organisation. THE CAMPAIGN STEERING COMMITTEE THE CAMPAIGN STANDING COMMITTEE The Steering Committee is the World The Standing Committee is the Urban Campaign’s governing body Steering Committee’s executive organ and is comprised of UN-Habitat’s and is comprised of up to 11 partners. partner organisations. The Steering The Standing Committee sets and Committee is responsible for approves the Steering Committee’s establishing the campaign’s goals agenda, reviews progress reports and objectives, defining the activities and new member applications and strategies and annual workplan, and approves expenditures. setting the campaign’s governing procedures. The Steering Committee THE CAMPAIGN SUB-COMMITTEES elects its Chair and Co-Chair every The Sub-Committees serve as working two years. The Steering Committee groups for World Urban Campaign works closely with the World Urban activities and are comprised of Campaign Secretariat. Steering Committee members. Sub- Committees help plan and bolster a THE CAMPAIGN SECRETARIAT variety of campaign activities such The World Urban Campaign Secretariat as outreach and communication is the UN-Habitat team responsible for strategies, business plans and resource coordinating the Steering Committee mobilization, knowledge sharing and and monitoring its activities. The capacity building. UN-HABITAT EXECUTIVE DIRECTOR WUC STEERING COMMITTEE WUC SECRETARIAT The WUC governing body: Secretariat of the World Urban Campaign, coordinating the Steering Committee. Composition: UN-Habitat team monitoring organ Composition: UN-Habitat + Partners WUC STANDING COMMITTEE SUB-COMMITTEES Executive organ of the Steering Committee. Composition: UN-Habitat + Partners 21
  22. 22. World Urban All members promote the World Urban Campaign and its six thematic areas Knowledge Sharing Knowledge Sharing activities includeCampaign in their activities and communication, and in turn enjoy visibility in the initiatives bolstered by the work of Campaign Sub-Committees such as GoodActivities World Urban Campaign website and materials, and at the World Urban Policies & Enabling Legislations, Tools and Methods and general knowledge Forum. There are three levels of dissemination and capacity building. Campaign activities that all members contribute to: Communication Communication activities disseminate Awareness Building information about the campaign. These Awareness Building activities include activities and materials include the City the I’m a City Changer awareness Changer Magazine, Appeal Material, campaigns, 100 Cities events and the the World Urban Campaign and the I’m World Urban Forum. a City Changer website. It’s time for change. It’s time for action. Join the World Urban Campaign. Become a City Changer.22
  23. 23. Coordinated byOfficial SponsorsPartners 23
  24. 24. World Urban Campaign SecretariatUN-HabitatAna B. MorenoCHIEF, ADVOCACY, OUTREACH AND COMMUNICATIONSChristine AuclairPROJECT LEADER, WORLD URBAN CAMPAIGNOUTREACH/EVENTS:Silvia RagossEDITORIAL:Roman RollnickWEB/PUBLICATIONS:Victor MgendiPRESS AND MEDIA:Jeanette ElsworthI’M A CITY CHANGER COMMUNICATION:Rosa SuriñachADMINISTRATION:Portia MachancosesJosephine ChegeCONTACT:EMAIL: wuc@unhabitat.orgTEL.: +254 20 762 4576 © Maxim Blinkov / Shutterstock.comwww.worldurbancampaign.org24