21.09.2010 comscore at Red Apple / mixx russia

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Online Advertising Effectiveness Measurement
Prepared for Red Apple MiXX Event

Measuring Online Advertising Effectiveness
- Understanding why measurement matters
- A fresh approach to measuring effectiveness
- Examples of measurement success

A review of Russian Internet User Profile, Search Market and Audience Segmentation By Activity.

Campaign Essentials
Brand Survey Lift
Action Lift

Published in: Business
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