Social Media Marketing Don'ts

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The 10 most important ‘don’t's you ought to consider before venturing into what for many businesses – and, if we are honest, digital agencies - is still uncharted territory.

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Social Media Marketing Don'ts

  1. 1. DON’T<br />s<br />of<br />SOCIALMEDIAMARKETING<br />with<br />
  2. 2. #1<br />DON’T<br />start without objectives<br />1. Put pen to paper before the start of the initiative and substantiate a realistic yet achievable goal list.<br />
  3. 3. #2<br />DON’T<br />ignore the importance of training<br />2. It is imperative to conduct organization-wide training at the start of your Social Media Marketing (SMM) campaign.<br />
  4. 4. #3<br />DON’T<br />underestimate the time and effort involved<br />3. While most social media applications are free, they are time and labour-intensive and demanding. And time is money.<br />
  5. 5. #4<br />DON’T<br />press ahead until all your bases are covered<br />4. Make sure your online strategy and presence are firmly set in place before you promote your business in the social media.<br />
  6. 6. #5<br />DON’T<br />work without SEO support<br />5. SEO and SMM must work hand in hand to ensure that you make an impact in the search engines.<br />
  7. 7. #6<br />DON’T<br />delegate unless absolutely necessary<br />6. The wrong person can cause a lot of damage to an otherwise well-run campaign. Only delegate to well-trained individuals.<br />
  8. 8. #7<br />DON’T<br />engage the competition<br />7. Leave your competitors and concentrate on your assets. Going on the attack in the social media can quickly backfire.<br />
  9. 9. #8<br />DON’T<br />overburden your audience<br />8. A ‘hard-sell’ approach or information overload are big ‘no, no’s. Post at regular intervals without saturating your audiences. <br />
  10. 10. #9<br />DON’T<br />mistake flexibility for weakness<br />9. Stay flexible along the way. Be ready to change course where necessary and make sure your flexibility is not misunderstood. <br />
  11. 11. #10<br />DON’T<br />stop until you reach your goals<br />10. Persistence and steadfasteness pay. You often need to reach critical mass before your social media efforts pay off. <br />
  12. 12. And if you needqualified help …<br />OSCAR DEL SANTO<br />www.oscardelsanto.COM<br />

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