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Insights driven design at spotify - meetup talk

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When designing for everyone you are designing for noone.

In this design focused presentation I and Björn tell you how we do insights driven development at Spotify focusing on the navigation example.

Published in: Technology
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Insights driven design at spotify - meetup talk

  1. 1. .
  2. 2. An autonomous, full stacked group of people Squad
  3. 3. Several squads working on similar features Tribe Squad Squad Squad Squad
  4. 4. A group of people with the same skills lead by a chapter lead Chapter Squad Squad Squad Squad
  5. 5. Several tribes responsible for the same core metric Alliance Squad Squad Squad Squad Squad Squad Squad Squad Tribe Tribe
  6. 6. Playlist Your Library Playback Social ?
  7. 7. 01. Visibility of system status 02. Match between system and the real world 03. User control and freedom 04. Consistency and standards 05. Error prevention 06. Recognition rather than recall 07. Flexibility and efficiency of use 08. Aesthetic and minimalist design 09. Help users recognize, diagnose, and recover from errors 10. Help and documentation https://www.nngroup.com/articles/ten-usability-heuristics/
  8. 8. Material is the metaphor Bold, graphic, intentional Motion provides meaning https://www.nngroup.com/articles/ten-usability-heuristics/https://material.google.com
  9. 9. Design principles
  10. 10. Tools
  11. 11. Illustration courtesy of Sharon Chen
  12. 12. Time / Effort Power / Flexibility
  13. 13. and I guess we have to use these for a while longer...
  14. 14. “The time to acquire a target is a function of the distance to and size of the target" Fitts’s law
  15. 15. Consider the context
  16. 16. Discover Define Develop Deliver Double Diamond Generalproblemstatement Specific problem Specificsolution Research Insights Ideation Prototype
  17. 17. Illustration courtesy of Dan McKinley
  18. 18. 3 9 12 25% 75%
  19. 19. Illustration courtesy of Dan McKinley
  20. 20. change
  21. 21. New experience Old experience Old experience
  22. 22. control + change difference = effect control
  23. 23. Illustration courtesy of Dan McKinley
  24. 24. .
  25. 25. Test 1 Test Control
  26. 26. Test 1 Test Control Test2 TestControl

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