Sport and Urban Tourism - Mark Romig

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Sport and Urban Tourism - Mark Romig

  1. 1. New Orleans Super Bowl XLVII Host Committee1
  2. 2. New Orleans Super Bowl XLVII Host Committee2INTRODUCTION• Mark Romig, President and CEO• New Orleans Tourism Marketing Corp.
  3. 3. New Orleans Super Bowl XLVII Host Committee3ABOUT THE SUPER BOWL HOSTCOMMITTEE• James CarvilleMary Matalin• Rita Benson LeBlanc, New Orleans SaintsDennis Lauscha, New Orleans SaintsBen Hales, New Orleans SaintsMike Stanfield, New Orleans Saints• Jay Cicero, GNOSFDavid Sherman, GNOSFRon Gardner, GNOSFPaul Valteau, GNOSFEXECUTIVE COMMITTEE
  4. 4. New Orleans Super Bowl XLVII Host Committee7ABOUT THE HOST COMMITTEEMARKETING AND SPONSORSHIPADDITIONAL DONORS AND HOSPITALITY PARTNERS:Capital One Bank | Pan American Life | SeacorCo Chairs:Warner WilliamsBill OliverGNOSF Staff Liaison:Billy Ferrante
  5. 5. New Orleans Super Bowl XLVII Host Committee19
  6. 6. New Orleans Super Bowl XLVII Host Committee20
  7. 7. New Orleans Super Bowl XLVII Host Committee21
  8. 8. New Orleans Super Bowl XLVII Host Committee22
  9. 9. New Orleans Super Bowl XLVII Host Committee24
  10. 10. New Orleans Super Bowl XLVII Host Committee25
  11. 11. New Orleans Super Bowl XLVII Host Committee27SUPER SATURDAY OF SERVICE
  12. 12. New Orleans Super Bowl XLVII Host Committee29
  13. 13. New Orleans Super Bowl XLVII Host Committee30
  14. 14. New Orleans Super Bowl XLVII Host Committee31SUPER BOWL XLVII - BACKGROUND• Tremendous global media interest.• More than 5,000 media accredited for Super Bowl XLVII.• Media from more than 20 countries provided on-sitecoverage from New Orleans.
  15. 15. New Orleans Super Bowl XLVII Host Committee32SUPER BOWL XLVIINFL Media Operations Objectives:– To be the leader in sports and entertainment mediarelations.– Provide unparalleled assistance to media in helpingthem reach our audience – the fans.
  16. 16. New Orleans Super Bowl XLVII Host Committee37RESULTS• We won the bid in 2009. Began organizing in 2010.• The economic impact of the Super Bowl was $470million.• $14 million was our cost to put on the Super Bowl.• 150,000 visitors in city for the week.
  17. 17. New Orleans Super Bowl XLVII Host Committee38
  18. 18. New Orleans Super Bowl XLVII Host Committee39

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