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Intengible Heritage - Huan Hose Zaballa Gomez

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Intengible Heritage - Huan Hose Zaballa Gomez

  1. 1. LA SATISFACCIÓN DELTRABAJO BIENHECHO.Nuestros Paradoresestán totalmentepreparados yequipadosespecialmente paracelebrar tuscongresos,convenciones,seminarios yreuniones de trabajode distintasmagnitudes.94 Paradores distribuídos por toda lageografía española
  2. 2. Our mission andour history
  3. 3. LA SATISFACCIÓN DELTRABAJO BIENHECHO.Nuestros Paradoresestán totalmentepreparados yequipadosespecialmente paracelebrar tuscongresos,convenciones,seminarios yreuniones de trabajode distintasmagnitudes.Company background1. Created in 1928 as an instrument of the Government’s touristpolicy (11% GDP).2. Its equity belongs entirely to the Spanish State.3. Today, the Paradores chain is a reflexion of the changing prioritiesover time of this tourist policy.4. Current policy of historical heritage preservation through hotelmanagement dates back to the seventies.5. Very particular asset structure: buildings are the property of theSpanish State and managed by Paradores, as a concession.
  4. 4. LA SATISFACCIÓN DELTRABAJO BIENHECHO.Nuestros Paradoresestán totalmentepreparados yequipadosespecialmente paracelebrar tuscongresos,convenciones,seminarios yreuniones de trabajode distintasmagnitudes.
  5. 5. Parador de Baiona ( Pontevedra) – 124 HabitacionesFortaleza amurallada rodeada por el mar93 hotels
  6. 6. Castles
  7. 7. Fortresses
  8. 8. Monasteries
  9. 9. Palaces
  10. 10. Nature
  11. 11. We strive to combine and reinforce thetourist experience with:Culture and «haut cuisine»Sports and adventureNatureWellness and relaxOther activities
  12. 12. Pasiones queentretienen
  13. 13. Nuestra Gastronomía
  14. 14. Momentos paradesconectar
  15. 15. Momentos paradesconectar
  16. 16. Momentos paradesconectar
  17. 17. Momentos paradesconectar
  18. 18. Unique rooms anddecoration
  19. 19. From the most classical
  20. 20. We house andorganize all sortsof events
  21. 21. LA SATISFACCIÓN DELTRABAJO BIENHECHO.Nuestros Paradoresestán totalmentepreparados yequipadosespecialmente paracelebrar tuscongresos,convenciones,seminarios yreuniones de trabajode distintasmagnitudes.
  22. 22. LA SATISFACCIÓN DELTRABAJO BIENHECHO.Nuestros Paradoresestán totalmentepreparados yequipadosespecialmente paracelebrar tuscongresos,convenciones,seminarios yreuniones de trabajode distintasmagnitudes.Paradores is not a company without problems:1. Profitability issues: after huge profits, losses in the 2009:2012 period.2. Financial problems: debt of 110 MM€ due to overinvestment.3. Brand arquitecture: product dispersal.4. Excessive workforce (4239 in 2012) and low productivity.Currently we have three main lines of strategic action:1. Financial restructuring.2. New marketing approach to increase income.3. Franchise feasibility: source of income and growth.
  23. 23. Paradores as a model for private initiaveHotel Arai (Barcelona)Hotel Mercer (Barcelona)Hotel Los Seises (Seville)
  24. 24. Paradores as a model for private initiativeHotel Castillo de CurielHotel Las Claras (Peñafiel)Exporting the model: Banke Hotel (Paris)

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