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Title: Get ready for smarter content
Publication date June 21, 2018
Description: Brands need to get ready for a world of smarter content. We are on the verge of a major shift in how content is consumed. This has implications for the type of content strategy that brands should develop, how they should allocate their content investments, and how they will actually produce content. Equally important, these changes to how content is consumed make ethical considerations in customer relationships even more important than before - it can no longer be an afterthought.