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PART 2: Site Content
www.oritofri.com
Here’s What We’ll Cover Today:
Putting strategy behind your author platform
For: Fiction Writers, Memoirists, & Poets
1) W...
Can’t See Well?
Click the View Fullscreen button
Go LARGE
3 things
to keep
in mind…
1. ONE point to get across
2. What do you want readers to do next?
Wait. What’s Content?
• Content in this context could be:
• Examples:
• Video• Text • Images • Audio
• Blog Comments• Blog...
Wait. What’s Content?
• Content can be repurposed & delivered in multiple formats.
• Examples:
• You can type a poem onto ...
Wait. What’s Content?
• Content appears on blogs, websites, social media, books,
presentations, podcasts, email newsletter...
The Author Website
Creating a site
like this one is
not going to
be easy…
(So please
don’t try…)
Pottermore.com
SuzanneCollinsBooks.comBut you can probably do
better than this website…
I mean, she wrote the Hunger Games.
The Hunger Ga...
But you can probably do
better than this website…
SuzanneCollinsBooks.com
Start with these 4 Pages:
 Homepage
 About
 My Writing/Books (etc.)
 Contact
And possibly a blog CLICK TO DOWNLOAD THE...
Example: The Bare Essentials
RaoulWientzen.com
Your Home Page
Example: Your Blog as
Your Homepage
In this case consider:
• First impression =
Your most recent post
(can you guarantee i...
Oh, and Howey’s site used to
look like this. Which WORKS.
(The new one is great, though.)
Hugh Howey is a great source
of ...
LisaBurstein.com
Example:
A Dedicated Homepage
Pretty clear what the author
wants you to do next
LisaBursteinauthor.wordpress.com
As an aside: this is Lisa
Burstein’s blog. There’s no
reason to separate your
blog from y...
Your About Page
The About Page – Outline
1. Immediately grab the reader (just like with your writing) +
show them that they are at the rig...
The About Page – Tips
• Quotes – things said about you – are great!
• Because…
• They allow you to show and not tell
• The...
The About Page – Tips
• Be conversational
• Be you, as you are professionally
• Sprinkle relevant credentials.
• You can a...
That’s a nice credential
Example: About Page
+ Using Site Design
You know you’ve hit a romance
author’s site before readin...
Example:
Another About Page
Use a format that works for you (this example
works great for the target audience too)
gaylefo...
fallsapart.com
Example:
Using Quotes
Yes. I love this one…
Contact
nopageleftblank.wordpress.com
Example:
Contact Page Alternative
Including a contact page with a contact
form on your site ...
Consider…
Part 2 – Done; One More To Go.
Putting strategy behind your author platform
For: Fiction Writers, Memoirists, & Poets
1) W...
To Part 3: Social Content
www.oritofri.com
Strategy for Your Author platform - Author Website (Part 2/3)
Strategy for Your Author platform - Author Website (Part 2/3)
Strategy for Your Author platform - Author Website (Part 2/3)
Strategy for Your Author platform - Author Website (Part 2/3)
Strategy for Your Author platform - Author Website (Part 2/3)
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Strategy for Your Author platform - Author Website (Part 2/3)

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This presentation about the Author Platform is geared for fiction writers, memoirists, and poets. The focus here is on getting started and growing a platform with a strategy in mind.

This is the second of three parts of the presentation. In this part we focus on the author website and its pages. We also define content and the principals that guide us in content creation.

Putting a strategy behind our author platform simplifies the process of building the platform and can make it more fun. Knowing what you are doing, why you are doing it, and who you are doing it for allows you to make conscious choices about your platform. Consciously choosing what to do and what not to do will make it easier to navigate the world of online marketing and will help you avoid the technology sprint and the chase of the next best thing.

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Strategy for Your Author platform - Author Website (Part 2/3)

  1. 1. PART 2: Site Content www.oritofri.com
  2. 2. Here’s What We’ll Cover Today: Putting strategy behind your author platform For: Fiction Writers, Memoirists, & Poets 1) What’s an Author Platform + How it Can Serve You 2) The Author Website 3) Blogging & Social Media
  3. 3. Can’t See Well? Click the View Fullscreen button Go LARGE
  4. 4. 3 things to keep in mind…
  5. 5. 1. ONE point to get across 2. What do you want readers to do next?
  6. 6. Wait. What’s Content? • Content in this context could be: • Examples: • Video• Text • Images • Audio • Blog Comments• Blog Posts • An About Page • Pictures • Infographics• Drawings • Illustrations • Video Clips • Audio Clips • Podcasts • Books • Polls
  7. 7. Wait. What’s Content? • Content can be repurposed & delivered in multiple formats. • Examples: • You can type a poem onto a blog post. • You can create a decorated image out of it. • You can create an audio recording of yourself reading it. • You can record a video of you reading it to a crowd.
  8. 8. Wait. What’s Content? • Content appears on blogs, websites, social media, books, presentations, podcasts, email newsletters, and more. • The content you create and the content that others create about you and your writing is a part of your platform.
  9. 9. The Author Website
  10. 10. Creating a site like this one is not going to be easy… (So please don’t try…) Pottermore.com
  11. 11. SuzanneCollinsBooks.comBut you can probably do better than this website… I mean, she wrote the Hunger Games. The Hunger Games! (It is now a huge franchise, if you missed it.) Talk about not taking yourself too seriously (and connecting with true fans – the image up there is for them.)
  12. 12. But you can probably do better than this website… SuzanneCollinsBooks.com
  13. 13. Start with these 4 Pages:  Homepage  About  My Writing/Books (etc.)  Contact And possibly a blog CLICK TO DOWNLOAD THE FREE CHEAT SHEET
  14. 14. Example: The Bare Essentials RaoulWientzen.com
  15. 15. Your Home Page
  16. 16. Example: Your Blog as Your Homepage In this case consider: • First impression = Your most recent post (can you guarantee it’ll always be relevant?) • To keep it fresh you’ll need to keep blogging (or a visitor may land on a post from four months ago and assume you died.) HughHowey.com
  17. 17. Oh, and Howey’s site used to look like this. Which WORKS. (The new one is great, though.) Hugh Howey is a great source of information and inspiration for writers. (And he’s a pretty good writer, I think.) Click here to read his thoughts about the benefits of starting your platform early. HughHowey.com
  18. 18. LisaBurstein.com Example: A Dedicated Homepage Pretty clear what the author wants you to do next
  19. 19. LisaBursteinauthor.wordpress.com As an aside: this is Lisa Burstein’s blog. There’s no reason to separate your blog from your website. [If you have questions on this topic, contact me.]
  20. 20. Your About Page
  21. 21. The About Page – Outline 1. Immediately grab the reader (just like with your writing) + show them that they are at the right place 2. Tell them what you write and what you write about 3. Share some personal info about your life and/or path as a writer 4. End with something actionable (=Call To Action) (e.g. invite them to follow your blog/join your mailing list) + Include a picture that fits your brand
  22. 22. The About Page – Tips • Quotes – things said about you – are great! • Because… • They allow you to show and not tell • They are credible (+ at least one person knows your exist) • AND – They take away the awkwardness of tooting your own horn
  23. 23. The About Page – Tips • Be conversational • Be you, as you are professionally • Sprinkle relevant credentials. • You can also add: bio (multiple formats), for the media, more images, FAQ, fun facts, interviews with you, videos, etc.
  24. 24. That’s a nice credential Example: About Page + Using Site Design You know you’ve hit a romance author’s site before reading the first line. catherinebybee.com
  25. 25. Example: Another About Page Use a format that works for you (this example works great for the target audience too) gayleforman.com
  26. 26. fallsapart.com Example: Using Quotes Yes. I love this one…
  27. 27. Contact
  28. 28. nopageleftblank.wordpress.com Example: Contact Page Alternative Including a contact page with a contact form on your site is extremely simple (at least when using WordPress). Yet, some writers opt-out and only allow people to connect with them via social media and blog comments. For some target audiences that works.
  29. 29. Consider…
  30. 30. Part 2 – Done; One More To Go. Putting strategy behind your author platform For: Fiction Writers, Memoirists, & Poets 1) What’s an Author Platform + How it Can Serve You 2) The Author Website 3) Blogging & Social Media
  31. 31. To Part 3: Social Content www.oritofri.com

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