Internet Evolution 1998-2011


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The evolution of the internet

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Internet Evolution 1998-2011

  1. 1. From 1998 to Current Day Business Perspective
  2. 2. 1998- Google Was Born <ul><li>Google’s Original Homepage </li></ul>
  3. 3. 1998- Other Search Engines <ul><li>Yahoo and MSN try to Compete With Google </li></ul>Yahoo! 1998 MSN 1998
  4. 4. 1998- People and Search Connect <ul><li>Realization- Search Engines help People Instantly find Stuff </li></ul>A web search engine is designed to search for information on the World Wide Web and FTP servers. The search results are generally presented in a list of results often referred to as SERPS, or &quot;search engine results pages&quot;. The information may consist of web pages, images, information and other types of files
  5. 5. 1998-Mainstream Marketers Wake Up <ul><li>From 1997 to 1998 Internet Users More Than Doubled </li></ul>Vinton G. Cerf wrote in 1995 another fascinating article about the Internet Phenomenon, that went from near-invisibility to near-omnipresence in little more than a year (1994 - 1995). Computer Networking. <ul><li>In 1997 there were 70 million internet users </li></ul><ul><li>In 1998 there were over 147 million internet users </li></ul>
  6. 6. 1998- The Phrase SEO was Coined <ul><li>SEO means search engine optimization </li></ul>THE BOOK- NET RESULTS Bob and Leland Harden called this new field Search Engine Optimization and soon thereafter hired the first SEOM (Search Engine Optimization Manager). And so SEO was born…
  7. 7. 1999-SEO is the Hottest Topic <ul><li>Ranking in Google’s top 10 Makes $$ </li></ul>Discovery Business owners that had a website realized they could make money from Google Search if there website was ranked in the top 10 of Google for desirable key phrases.
  8. 8. SEO Principles <ul><li>1) Internet user enters a Keyword into Google </li></ul><ul><li>Entered key phrase “Orillia Mechanic” </li></ul><ul><li>Google displays pages </li></ul><ul><li>97% of all clicks from Google searches occur in the top 3 natural results </li></ul><ul><li>Gregthemechanic dominates the top of Google for this search query </li></ul><ul><li>User clicks link to Greg’s website </li></ul>
  9. 9. <ul><li>2) User lands on your Website </li></ul>SEO Principles <ul><li>Website Answers Searcher </li></ul><ul><li>How to make contact </li></ul><ul><li>What you do </li></ul><ul><li>Location </li></ul><ul><li>Empathy and concern </li></ul><ul><li>SEO has worked once your phone rings and you book a job through a web searcher. </li></ul>
  10. 10. 2000- Purchase Traffic From Google <ul><li>Google AdWords Launches </li></ul>Pay Per Click Advertising (PPC) Advertising first appeared on in January 2000 — text ads were sold by a sales rep on a CPM basis. (Yes, that’s right, there was no pay-per-click, no self-serve, no bidding.)
  11. 11. 2000-2007: 2 Ways to get Customers Online <ul><li>Get top Search Rankings or Buy Traffic </li></ul><ul><li>December, 2000 361 million users (5.8 % World population) </li></ul><ul><li>December, 2007 1,319 million users (20% World population) </li></ul>How can I Get Some of That Traffic to be my customers? Method #1 Search Engine Ranking Method #2 Search Engine Advertising Almost 400% Growth from 2000-2007
  12. 12. 2007-The Social Revolution <ul><li>Facebook grows 4000% from 2007 to 2011 </li></ul><ul><li>Facebook </li></ul><ul><li>Growth </li></ul><ul><li>In 2007 Facebook had 20 million members </li></ul><ul><li>In 2011 Facebook has over 800 members </li></ul><ul><li>If Facebook were a country it would be the 3 rd largest country in the world. </li></ul>
  13. 13. 2009-The Social Revolution <ul><li>Twitter Grows 153% from 2009-2010 </li></ul>Tweets are posts a Twitter member makes. From 2007 to 2010 daily tweets have increased by 5000% Twitter users have grown 153% from 2009 to 2010.
  14. 14. 2008-2010: YouTube Continues Dominance <ul><li>YouTube Played 12 billion Videos for Viewers in Nov. 09 </li></ul>The next nine most popular video sites combined only served up 25% of the total views in November that YouTube served. On average viewers spend 4 hours on YouTube viewing video per month across international markets.
  15. 15. 2011- Google Engineer Recommends Social Marketing to Improve Search <ul><li>Google’s Engineer Confirms Social Networks Influence Google Ranking </li></ul>
  16. 16. Who Controls the Internet? <ul><li>From the Early 90’s to now, who controls The Internet Revolution? </li></ul><ul><li>A Few Ideas if You’re Stuck </li></ul><ul><li>Internet engineers </li></ul><ul><li>The United Nations </li></ul><ul><li>Web Servers </li></ul><ul><li>Google </li></ul><ul><li>Yahoo </li></ul><ul><li>The Pentagon </li></ul><ul><li>OR… </li></ul>
  17. 17. People Control the Internet <ul><li>People drive the Internet to be what it is and will be </li></ul>The internet is a reflection of ourselves <ul><li>People engineered Search Engines </li></ul><ul><li>People designed online advertising </li></ul><ul><li>People created Facebook </li></ul><ul><li>People programmed Twitter </li></ul><ul><li>People decided to be social online </li></ul>The origins of the Internet reach back to research of the 1960s, commissioned by the United States government in collaboration with private commercial interests to build robust, fault-tolerant, and distributed computer networks.
  18. 18. 2008- New Online Marketing Strategy <ul><li>Online Business care less about SEO and more About Peer Recommendation </li></ul>Strategy to Getting New Customers Online Make Connections and form Relationships Improve Search Engine Rankings
  19. 19. 2011- Marketing Plan <ul><li>A System to Inexpensively Drive Qualified Customers to your Website </li></ul><ul><li>3 Easy Ways to Get Customers </li></ul><ul><li>Search Engines </li></ul><ul><li>Online Advertising </li></ul><ul><li>Social Media </li></ul>
  20. 20. Presentation Wrap up <ul><li>From 1998 to Current Day </li></ul><ul><li>1998- Google Was Born- Google launched in beta mode </li></ul><ul><li>1998- Other Search Engines- Yahoo and MSN (Bing) tried to compete </li></ul><ul><li>1998- People and Search Connect- People discovered search accessibility </li></ul><ul><li>1998-Mainstream Marketers Wake Up- Marketers began strategizing </li></ul><ul><li>1998- The Phrase SEO was Coined- The SEO revolution began </li></ul><ul><li>1999-SEO is the Hottest Topic- SEO still remains popular </li></ul><ul><li>SEO Principles- How SEO works with keywords and web pages </li></ul><ul><li>2000- Purchase Traffic From Google- Pay for ads that attract qualified buyers </li></ul><ul><li>2000-2007: 2 Ways to get Customers Online- Natural search or buy it </li></ul><ul><li>2007-The Social Revolution- Facebook, Twitter and YouTube are very popular </li></ul><ul><li>2011- Google Recommends Social to Improve Search Video confirms </li></ul><ul><li>Who Controls the Internet?- We do! </li></ul><ul><li>2008- New Online Marketing Strategy- Integrated SEO and social media </li></ul><ul><li>2011- Marketing Plan- The way to get customers online </li></ul><ul><li>Thanks for watching! Visit us to learn more about online marketing </li></ul>A Business Perspective