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Presented by
Ori Pekelman | Co-Founder & VP of Marketing |
ori@platform.sh | https://platform.sh
SAAS IS THE ENEMY OF OPEN...
ÉDITION 2016 | 16&17 NOVEMBRE
#OSSPARIS16
SAAS IS THE ENEMY OF OPEN SOURCE
GOOD THING THAT WE ARE IN THE POST-SAAS ERA
Horizon 2020's SME Instrument laureate
Concours d’Innovation Numérique laureate
ControlProductivity
Shared Dedicated
ControlProductivity
Shared Dedicated
Self-Hosted Open SourceGoogle owns your soul and first born
#OSSPARIS16
Software has eaten the world and the web has eaten
software; The last ten years were the SaaS era.
#OSSPARIS16
➔ But hidden. Running in the background.
➔ Not the software end-users use.
➔ Without the promise of liberty.
➔...
#OSSPARIS16
Standardisation won over NIH,
commoditization won over the snowflake
industry.
Why is SaaS winning?
#OSSPARIS16
Economy of scale simply made it less and less
rational to invest in in-house custom built
software that is sub...
#OSSPARIS16
And from SMEs to the large enterprise, often reluctantly,
IT was forced to let go of bespoke development of he...
#OSSPARIS16
● Transforming Capex to Opex
● While reducing operating costs
● With improved Time To Market
● … and much supe...
#OSSPARIS16
Putting stuff, out-there, on the web, made
integrating silos ever simpler.
It was, and it is a rational choice...
#OSSPARIS16
Who in their right mind would choose Outlook
over gmail?
#OSSPARIS16
The horror of it was the loss of our privacy.
For us, individuals
#OSSPARIS16
#OSSPARIS16
● A total lack of control of the roadmap
● Inability to innovate beyond what everybody else has
● Lack of cont...
#OSSPARIS16
If you are in industry that has not
yet “been disrupted”, and you are
not the “disruptor”, your company’s
futu...
#OSSPARIS16
What the hmpfff are you talking about?
97% of software we run is proprietary on-premise….
mixed with legacy be...
#OSSPARIS16
And this is orthogonal to the cloud issue.
The question is Bespoke vs Universally shared.
The universally shar...
A quick story. We are using a well known SaaS product.
A A couple of days ago they said “hey you are using
180% of the all...
This is VS 0.03$ to buy and 1.5$/M to rent from AWS.
So sometimes using SaaS means, if they can, they would
make you pay t...
#OSSPARIS16
The pendulum has swung so far to the services side that
companies, without even knowing it, become subservient...
#OSSPARIS16
● The SaaS model has not even showed all of it’s muscles.
● Because machine learning techniques are still in t...
#OSSPARIS16
But Open Source won, didn’t it?
● Most of the code running SaaS solutions (like anything
else) uses Open Sourc...
#OSSPARIS16
Infrastructure level Open Source has no
problem
● Google, Microsoft and IBM are more than happy to
contribute
...
#OSSPARIS16
It’s the end-user Open Source projects that
suffer
● These are the ones that matter to our liberty and
privacy...
#OSSPARIS16
Why monetize? It’s all about the freedom, chill.
#OSSPARIS16
Why monetize? It’s all about the freedom, chill.
It’s 2016, we are no longer having this conversation.
#OSSPARIS16
Why monetize? It’s all about the freedom, chill.
It’s 2016, we are no longer having this conversation. Food.
#OSSPARIS16
Believe me, monetizing GPL, I know.
● At the foundation of Commerce Guys, an Open Source Vendor,
started aroun...
#OSSPARIS16
Monetization Strategies
● Support
● Marketplace
● Professional services
● Hosted / SaaS version
#OSSPARIS16
Monetization Strategies
● Support - we didn’t make a broken product.
● Marketplace - took more than three year...
#OSSPARIS16
Monetization Strategies
● Support
● Marketplace
● Professional services
● Hosted / SaaS version - Shebang.
ControlProductivity
Shared Dedicated
#OSSPARIS16
Go SaaS!
● The problem was that a SaaS model just didn’t cut it.
● We could dumb down the solution to make it ...
#OSSPARIS16
When SaaS won...
● There were economics reasons, but there were also technical
reasons for the world to have w...
#OSSPARIS16
We knew that now it is possible to make
● A software platform that evolves continuously and that is cheap to
m...
Zero admin chores:
The most extreme
version of DevOps, is
NoOps
Git-driven infrastructure
With a single git push you can d...
BEYOND CLOUD HOSTING
Clone a byte-for-byte copy of your
production site in less than a minute.
➔ Every git branch has a ur...
#OSSPARIS16
This worked.
● It was hard work. Expensive work. Getting a 24/7/365 highly
available operation with support an...
#OSSPARIS16
… so Drupal Commerce is doing just fine
● A smaller company that focuses on the core product
● With a marketpl...
#OSSPARIS16
We didn’t beat our good open source friends
from Magento
● We joined forces. Now Magento Cloud runs on a white...
#OSSPARIS16
Simple projects, with important outcomes
● This allows Open Source vendors to compete with SaaS providers, on
...
ControlProductivity
Shared Dedicated
#OSSPARIS16
The web won, and open source can still win the
important battle.
● But only if there is an operational model i...
#OSSPARIS16
In the Post SaaS Era
● We can have sustainable Open Source projects
● We can benefit from the shared while kee...
@platformsh
WANT TO CREATE A SAAS
SOLUTION?
COME TALK TO US.
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SAAS IS THE ENEMY OF OPEN SOURCE GOOD THING THAT WE ARE IN THE POST-SAAS ERA

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My talk from Open Source Summit Paris 2016, on how our multi-cloud second generation PaaS, Platform.sh allows any Open Source vendor to create a sustainable non-evil SaaS model and what this means for enterprise customers. How Control and Productivity can be aligned.

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SAAS IS THE ENEMY OF OPEN SOURCE GOOD THING THAT WE ARE IN THE POST-SAAS ERA

  1. 1. Presented by Ori Pekelman | Co-Founder & VP of Marketing | ori@platform.sh | https://platform.sh SAAS IS THE ENEMY OF OPEN SOURCE GOOD THING THAT WE ARE IN THE POST-SAAS ERA
  2. 2. ÉDITION 2016 | 16&17 NOVEMBRE #OSSPARIS16 SAAS IS THE ENEMY OF OPEN SOURCE GOOD THING THAT WE ARE IN THE POST-SAAS ERA
  3. 3. Horizon 2020's SME Instrument laureate Concours d’Innovation Numérique laureate
  4. 4. ControlProductivity Shared Dedicated
  5. 5. ControlProductivity Shared Dedicated Self-Hosted Open SourceGoogle owns your soul and first born
  6. 6. #OSSPARIS16 Software has eaten the world and the web has eaten software; The last ten years were the SaaS era.
  7. 7. #OSSPARIS16 ➔ But hidden. Running in the background. ➔ Not the software end-users use. ➔ Without the promise of liberty. ➔ It killed proprietary software, but left us, both individuals and companies no better for it. In the meantime Open Source won.
  8. 8. #OSSPARIS16 Standardisation won over NIH, commoditization won over the snowflake industry. Why is SaaS winning?
  9. 9. #OSSPARIS16 Economy of scale simply made it less and less rational to invest in in-house custom built software that is subpar.
  10. 10. #OSSPARIS16 And from SMEs to the large enterprise, often reluctantly, IT was forced to let go of bespoke development of heavy to install and maintain on-premise solution and replace those by “best of breed solutions” from SaaS providers.
  11. 11. #OSSPARIS16 ● Transforming Capex to Opex ● While reducing operating costs ● With improved Time To Market ● … and much superior user-experience. Consumer technology basically won over the enterprise one. Because SaaS brought the promise of
  12. 12. #OSSPARIS16 Putting stuff, out-there, on the web, made integrating silos ever simpler. It was, and it is a rational choice. Conjugated with a world of simpler APIs
  13. 13. #OSSPARIS16 Who in their right mind would choose Outlook over gmail?
  14. 14. #OSSPARIS16 The horror of it was the loss of our privacy. For us, individuals
  15. 15. #OSSPARIS16
  16. 16. #OSSPARIS16 ● A total lack of control of the roadmap ● Inability to innovate beyond what everybody else has ● Lack of control of your data ● Vendor lock-in ● And once that one sank in, rising costs For the enterprise, slowly, you discovered you suffered from
  17. 17. #OSSPARIS16 If you are in industry that has not yet “been disrupted”, and you are not the “disruptor”, your company’s future is at highest risk. And mind you, there will be no non-digital enterprises.
  18. 18. #OSSPARIS16 What the hmpfff are you talking about? 97% of software we run is proprietary on-premise…. mixed with legacy bespoke … If you have not yet seen the tidal wave of SaaS attack your shores. It’s coming. And it will take 20 more years to bury the old Microsoft. It’s still dead. Remember … Open-Source won.
  19. 19. #OSSPARIS16 And this is orthogonal to the cloud issue. The question is Bespoke vs Universally shared. The universally shared model, SaaS, is always proprietary. Not about Web Vs Legacy.
  20. 20. A quick story. We are using a well known SaaS product. A A couple of days ago they said “hey you are using 180% of the allowed space. 1.8GB, we will shut down your business critical system if you don’t upgrade” I downloaded the whole dataset. 60MB compressed. 800MB. I could buy more space for 135$ / 500MB / Month.
  21. 21. This is VS 0.03$ to buy and 1.5$/M to rent from AWS. So sometimes using SaaS means, if they can, they would make you pay the price of 20 years ago. I mean 1996 GB. WTF.
  22. 22. #OSSPARIS16 The pendulum has swung so far to the services side that companies, without even knowing it, become subservient, on the long-run they would discover that they are now vassals.
  23. 23. #OSSPARIS16 ● The SaaS model has not even showed all of it’s muscles. ● Because machine learning techniques are still in their infancy. ● A solution that has not only scale in operations and development costs but also in understanding will become harder and harder to beat. Because it’s not even about the code. It is about DATA.
  24. 24. #OSSPARIS16 But Open Source won, didn’t it? ● Most of the code running SaaS solutions (like anything else) uses Open Source. ● Much of it GPL. ● But the end result has even worse effects than running proprietary on-premise.
  25. 25. #OSSPARIS16 Infrastructure level Open Source has no problem ● Google, Microsoft and IBM are more than happy to contribute ● There are of course examples (shout-out to Gitlab), but these are rare.
  26. 26. #OSSPARIS16 It’s the end-user Open Source projects that suffer ● These are the ones that matter to our liberty and privacy. ● And it is very hard to monetize.
  27. 27. #OSSPARIS16 Why monetize? It’s all about the freedom, chill.
  28. 28. #OSSPARIS16 Why monetize? It’s all about the freedom, chill. It’s 2016, we are no longer having this conversation.
  29. 29. #OSSPARIS16 Why monetize? It’s all about the freedom, chill. It’s 2016, we are no longer having this conversation. Food.
  30. 30. #OSSPARIS16 Believe me, monetizing GPL, I know. ● At the foundation of Commerce Guys, an Open Source Vendor, started around 2009. ● Drupal Commerce is fundamentally better than the other e-commerce solutions out there. ● As first order of business we were going to beat Magento. ● Hugely successful (60,000 running sites. Big ones too). ● Big community, many contributions ● Even raised VC money.
  31. 31. #OSSPARIS16 Monetization Strategies ● Support ● Marketplace ● Professional services ● Hosted / SaaS version
  32. 32. #OSSPARIS16 Monetization Strategies ● Support - we didn’t make a broken product. ● Marketplace - took more than three years ● Professional services - worked. But that’s not scalable. ● Hosted / SaaS version - Shebang.
  33. 33. #OSSPARIS16 Monetization Strategies ● Support ● Marketplace ● Professional services ● Hosted / SaaS version - Shebang.
  34. 34. ControlProductivity Shared Dedicated
  35. 35. #OSSPARIS16 Go SaaS! ● The problem was that a SaaS model just didn’t cut it. ● We could dumb down the solution to make it one shoe fits all. ● But then.. it wouldn’t be any better. It was better because it was open, a framework, easy to extend and hack.
  36. 36. #OSSPARIS16 When SaaS won... ● There were economics reasons, but there were also technical reasons for the world to have went SaaS ● Maintaining numerous large software projects was simply not feasible with the technics of 10 years ago. ● Now with Git, Containers, Orchestration and lifecycle automation technologies, we can suddenly benefit from the best of both worlds.
  37. 37. #OSSPARIS16 We knew that now it is possible to make ● A software platform that evolves continuously and that is cheap to maintain and manage at scale (with true SLAs, scalability and all). ● On top of which you can do have your own innovative edge with custom code ● The 95% of the code that is shared can be managed as cheaply as a single monolithic SaaS solution. ● Git! Containers! Orchestration! Cloud!
  38. 38. Zero admin chores: The most extreme version of DevOps, is NoOps Git-driven infrastructure With a single git push you can deploy an arbitrarily complex cluster (with micro-services, messages queues and the lot.) Automated high-availability of everything Everything is managed & automated: from the network to the filesystem, from the build process to deployment. Multi-cloud, multi-app, multi-stack With Sovereign Hosting as a feature Deploy any PHP, Node.js, Python or Ruby application.
  39. 39. BEYOND CLOUD HOSTING Clone a byte-for-byte copy of your production site in less than a minute. ➔ Every git branch has a url ➔ Eliminates QA bottlenecks ➔ 90% faster human testing and validation ➔ Fail proof, predictable deployments ➔ Quick bug fixes and security release resolution
  40. 40. #OSSPARIS16 This worked. ● It was hard work. Expensive work. Getting a 24/7/365 highly available operation with support and billing infrastructure is not cheap. ● But we discovered that the problem we were trying to solve for our own Open Source solution, Drupal Commerce, was general. ● Our clients, asked us for what goddamn reason they couldn’t use this for other Open Source projects.
  41. 41. #OSSPARIS16 … so Drupal Commerce is doing just fine ● A smaller company that focuses on the core product ● With a marketplace that works ● With many contributors ● Also selling expertise ● But we had to spin-off and sell that in order to go for the more general solution
  42. 42. #OSSPARIS16 We didn’t beat our good open source friends from Magento ● We joined forces. Now Magento Cloud runs on a white-label Platform.Sh ● And eZ Platform ● And Typo 3 ● And many small ones. Like Open Social from Goal Gorilla (shout-out!) ● Stay tuned for more in a couple of weeks. And then some more.
  43. 43. #OSSPARIS16 Simple projects, with important outcomes ● This allows Open Source vendors to compete with SaaS providers, on the same terms ● Longest integration took 2 months. Quickest 2 weeks. ● Most OS vendors could not efford this. Or the solution they would valiantly create will be subpar, and not scale. ● This is not only a boon for the vendors. Also for the myriad of open source developers in these communities. Because it’s industrialized.
  44. 44. ControlProductivity Shared Dedicated
  45. 45. #OSSPARIS16 The web won, and open source can still win the important battle. ● But only if there is an operational model in which bespoke can function at scale. ● It’s only when it is compatible with the world of APIs and Cloudy Clouds. ● Only where even smaller Open Source vendors can monetize, at scale, as a service. ● We still need to solve the Machine Learning thing though. Ideas?
  46. 46. #OSSPARIS16 In the Post SaaS Era ● We can have sustainable Open Source projects ● We can benefit from the shared while keeping control ● Control means innovation ● And Control means privacy
  47. 47. @platformsh WANT TO CREATE A SAAS SOLUTION? COME TALK TO US.

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