A talk about how gamification and serious games can change our world or at least add to behavior change and motivation. Today we play more than 1 billion hours per day! If we blend fun and goal we can make the difference. Andries van Vugt and Fons Verhoef (Organiq.nl) talk about the challenges we all face today and tomorrow. Next to our philosophy we showcased 2 real world examples of how Organiq creates tailormade gamified solutions @ www.loikidzzproeflesthuistrainer.nl and the award winning smart mobility game to reduce congestion and CO2: From5To4 (www.Van5naar4.nl) / www.mobi-project.eu / www.from5to4.co.uk

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§
Changing things with fun
Interaction | Design & Multimedia

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ABOUT ME
!
Andries van Vugt
Owner / entrepreneur @ Organiq Interactive

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ABOUT HIM
!
FONS VERHOEF
Consultant

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Howgamescanchangeourworld
Fun StatusSocialVirtual&Reality
Lezing @ Universiteit Twente (c) 2014 Organiq BV Rotterdam

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Contents
1. Changingthegame!
2.Arepeoplemotivated?
3.Gamificationfacts&figures
4.Rulesofengagement
5.So,what’snew?!
6.Cases:Van5naar4 andLOIThuistrainer
7.Questions/ feedback

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Changingthegame!

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The World's Biggest Problems

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EconomicCollapse:Fragilities in thecurrentglobaleconomycouldtipthe
developedworldintoconditionsnotseensince the 1920s.
Peak Oil: Petroleumhaspoweredthe modernworldforalmost100years;today,
many industryinsiderssay thatwemaybereachingapermanent peakinoilproduction.
GlobalWaterCrisis:Overthelast50yearsthehumanpopulationhasnearly
tripled,whileindustrial pollution,unsustainable agriculture,andpoorcivicplanninghave
decreasedtheoverall watersupply.
SpeciesExtinction:Certainspeciesthathumanbeingsdependuponforour
foodsupplyaregoing extinct;iftheirnumbersfalltoolowwemayfaceextinctionourselves.
RapidClimate Change:Whilethedebateragesonabout thecausesof
climatechange,global warmingisanempiricalfact.

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Arepeoplemotivated?

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Firstworldproblems?!

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Facts &Figures

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Gamificationis BIG!
Anestimatedonebillionpeoplespendat
leastone hour everyday playingcomputer
andvideogames.
!
1+ Billionhourseveryday!

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Rulesof engagement
Door Fons Verhoef

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What games need to be…
PLAYER

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PLAYERTYPES
Explorer
Achiever
Socializer
Killer

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PLAYERTYPES
Explorer
Achiever
Socializer
Killer

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PLAYERTYPES
Explorer
Achiever
Socializer
Killer

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DESIGN FORTHE SOCIALIZER: SOCIAL STATUS

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What games need to be…
PLAY
PLAYER
SOCIAL STATUS

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NEEDED SKILLS
Novice à Expert à Visionary

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DESIGN FORTHE NOVICE: BINDING

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What games need to be…
PLAY
PLAYER
SOCIAL STATUS
BINDING
FLOW

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FLOW OBSTACLES
Inauthenticity
User Unfriendliness
Addictive Gameplay
Administrative Gameplay

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DESIGN FOR FLOW: FUN

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What games need to be…
PLAY
PLAYER
SOCIAL STATUS
BINDING
FLOW
FUN

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What games need to be…
PLAY
PLAYER
SOCIAL STATUS
BINDING
FLOW
FUN
…in order to change behaviour

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MOTIVATION
…in order to change behaviour
Reward structure
Customization
Onboarding
Social Engagement
Positive Participation
Socially-Connected
Augmented Reality

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So.. what's New?!
+ applause ;)

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GodtoldAdamandEve, “don’ttouch
thisonetreeandIwillrewardyou”
(theydidn’twinthegameintheend).
Gamificationisveryold!

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So.. what's different?!

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OK let’s solveaproblem!

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Let’smakefun not war!
Theaverage persongenerates4.3pounds
ofwaste per day.
Howdowe changethat?
!

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Pleasedonotlitter!

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Gameplay

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GamifiedWastebins

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Thank you!!
Thank you!

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YES!

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Moreexamples

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GamifiedTraffic

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GamifiedStairs

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GamifiedHealthcare

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GamifiedSports

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Case1.Van5Naar4

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V5N4.Demo
http://f5t4.co.uk/game/

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Case2.Thuistrainer

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Case2. Video/Missie
www.loikidzzproeflesthuistrainer.nl/c

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VRAGEN OFFEEDBACK?

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§ Let’s make a difference
Interaction | Design & Multimedia
andries@organiq.nl!
fons@organiq.nl!
www.organiq.nl!

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