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Creating Buzz to Improve OrgSync Adoption


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Creating Buzz to Improve OrgSync Adoption

  1. 1. Creating BBBuzz toIncrease OrgSync g y Adoption Matthew Park h kMidwestern State University June 22, 2012
  2. 2. Campus Profile• Texas Public, COPLAC, Master’s (medium)• Population = 6,000+ students – 25% residential 25% residential• Registered Organizations = 120+ • Offi Office of Student Develop. & Orientation fS d D l &O i i• Available Resources – Human – Fiscal June 22, 2012
  3. 3. OrgSync Background• Partnered in Summer 2011 Partnered in Summer 2011• Implementation 2011‐2012 – Fall = Student Organizations – Spring = Individual Students• Student Organization Requirement – Semesterly Renewals – Soft Launch June 22, 2012
  4. 4. Outcomes• Acquire promotional ideas for enhancing  q p g awareness and adoption of OrgSync by  student groups/organizations. g p/ g• Discover strategies for marketing OrgSync to individual students. to individual students• Understand basic components of branding  as they relate to successfully marketing  th l t t f ll k ti OrgSync to a campus community. June 22, 2012
  5. 5. Pre-Awareness (prior to implementation)• How will your campus community know  How will your campus community know OrgSync is coming?  What kind of response  will it receive?• Why Important?• Strategies g – Tailored Campus‐Wide Email (students vs. faculty) – Letters to Organizations and/or Advisors – Teasers T – Councils or Meetings – Involvement of Stakeholder During Selection Process Involvement of Stakeholder During Selection Process June 22, 2012
  6. 6. BBBuzz…BBBuzz Base BrandBudget June 22, 2012
  7. 7. Who is Your BASE?• Student Organizations Student Organizations – Leaders/Officers – Ad i Advisors – Members• Individual Students• Faculty/Staff June 22, 2012
  8. 8. Target = Student Orgs• Nature of OrgSync Training Nature of OrgSync – Excitement, Anticipation or Apathy? – How do you reward attendees? How do you reward attendees? – Can you put something in their hands? • Postcards, task list, resources (website) ( )• Features to Emphasize• Incentives for Adoption Incentives for Adoption• Continual Training Opportunities June 22, 2012
  9. 9. Target = Individual Students• Features to Emphasize p• Orientation & Classes • Strategies – Banners & Posters (Wall, Stick & Floor) – Postcards & Magnets – Highlighters & Awareness Bracelets – Kiosks & Large Meetings – Auto Groups (member as soon as register) Auto Groups (member as soon as register)• Online Presence June 22, 2012
  10. 10. Target = Faculty/Staff• Features to Emphasize• Training, Access & Availability• Strategies – Pens, Highlighters & Notepads – Food – Appeal to Greater Purpose/Educational Value• Use of Advocates Use of Advocates• Who Else Should Know? June 22, 2012
  11. 11. What is Your BRAND?• Name• Slogans• Color Schemes• Fonts ’ Get Syncd• Logos/Images Green is the new Maroon! June 22, 2012
  12. 12. What is Your BUDGET?• Would you rather have someone know  Would you rather have someone know about OrgSync and choose not to use  it or not know about OrgSync at all? it or not know about OrgSync at all?• Allocate 10‐25%• More than Invoice h – Training – Promotion – Staff June 22, 2012
  13. 13. Learning Moments (pros)• Organizational Requirement (soft launch) g q ( )• Pre‐Notification, Teasers, and PR• Training Access & Availability Training Access & Availability• Segment the Market• Postcards, Banners & Writing Instruments Postcards, Banners & Writing Instruments• Social Media• Power Users Lunch Power Users Lunch• Office Commitment & Orgs of Interest June 22, 2012
  14. 14. Learning Moments (cons)• Initial Student Account Setup Initial Student Account Setup• Specific Start‐up Training• Required Training – Nature/Number of Attendees Nature/Number of Attendees – Materials: Shirts & Handouts/Postcards• Awareness Bracelets Awareness Bracelets June 22, 2012
  15. 15. Ideas and Best Practice (a group activity)• Brainstorm ideas and/or share best  Brainstorm ideas and/or share best practice on effective promotion to  p increase awareness and adoption for a  target group  – Student Organizations – I di id l S d Individual Students – Faculty/Staff• Prioritize and create a Top 3 List Prioritize and create a Top 3 List• Be prepared to share June 22, 2012
  16. 16. Thank you foryour attendance and tt d d participation! (940) 397 4500 (940) 397‐4500 June 22, 2012