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It Is Not About The Content, But About The Contact - Presentation #2 from Shadows Revolution book

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The digital medium is bringing new models for us to manage our relationships and exchange information. The world of writing and the world of talking are getting mixed with each other.
Newspapers are changing; books will change. Not just the medium, which carries their content, but their own nature will change.
This presentation addresses a few implications.

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It Is Not About The Content, But About The Contact - Presentation #2 from Shadows Revolution book

  1. 1. What is the point of twittering what you had for lunch?<br />
  2. 2. In the literate society the world of writing and the world of talking weren’t supposed to mix with each other.<br />
  3. 3. Digital talking<br />
  4. 4. Shadows’ Revolution<br /> Cracking the Content and Breaking the Molds.<br />Slideshare series – presentation #2:<br />It is not about content,<br />but about contact.<br />www.OrestesCarvalho.combook available at Amazon.com<br />
  5. 5. While most revolutions are violent and obvious…<br />The deepest ones are subtle. <br />
  6. 6. Shadows’ Revolution<br /> Cracking the Content and Breaking the Molds.<br />Slideshare series – presentation #2:<br />It is not about content,<br />but about contact.<br />www.OrestesCarvalho.combook available at Amazon.com<br />
  7. 7. It is not about content,but about contact.<br />
  8. 8. In the literate-mass-media world<br />content was the king.<br />few can publish<br />IDEAS &<br />TRUTH<br />authorial authority<br />
  9. 9. In the literate-mass-media world<br />content was the king.<br />few can publish<br />no debate<br />IDEAS &<br />TRUTH<br />inert content<br />once printed can’t change<br />authorial authority<br />
  10. 10. In the literate-mass-media world<br />content was the king.<br />few can publish<br />no debate<br />IDEAS &<br />TRUTH<br />inert content<br />once printed can’t change<br />authorial authority<br />author and audience are apart in space and time<br />
  11. 11. In the literate-mass-media world<br />content was the king.<br />few can publish<br />no debate<br />IDEAS &<br />TRUTH<br />inert content<br />once printed can’t change<br />authorial authority<br />author and audience are apart in space and time<br />…so better write right and well-thought CONTENT<br />
  12. 12. In the new world writing is more like talking<br />IDEAS &<br />TRUTH<br />
  13. 13. In the new world writing is more like talking<br />everybody can publish<br />direct connection to the source<br />IDEAS &<br />TRUTH<br />Source is alive, ever-changing<br />no inert copies in the middle<br />source is collectively developed and owned<br />
  14. 14. Newspapers are changing,<br /> books will change<br />not just the medium,<br />but their own nature.<br />
  15. 15. Newspapers are changing,<br /> books will change<br />not just the medium,<br />but their own nature.<br />“Books can sometimes be boringly linear, authoritative and slow, even more for digital natives born and raised in the increasing rate of increasing speed, multilayered, multiple lines of action, world of video games.”1<br />1 Adapted from a Joshua Meyrowitz.<br />
  16. 16. The ways we exchange information arechanging.<br />non-linear / hyperlinked<br />not just the medium,<br />but their own nature.<br />
  17. 17. The way we exchange information is changing.<br />non-linear / hyperlinked<br />not just the medium,<br />but their own nature.<br />Two way:<br />collective <br />creation<br />Conversational: <br />chunks instead of long treats<br />
  18. 18. The way we exchange information is changing.<br />non-linear / hyperlinked<br />not just the medium,<br />but their own nature.<br />Two way:<br />collective <br />creation<br />Conversational: <br />chunks instead of long treats<br />ever-changing:<br />fluidity and speed rather than impeccability<br />
  19. 19. The way we exchange information is changing.<br />non-linear / hyperlinked<br />not just the medium,<br />but their own nature.<br />Two way:<br />collective <br />creation<br />Conversational: <br />chunks instead of long treats<br />ever-changing:<br />fluidity and speed rather than impeccability<br />Content will still matter but will lose importance to:<br />connectivity, who participates, how often, liveness<br />
  20. 20. The old long letters are endangered species<br /> (if they aren’t extinct yet )<br />
  21. 21. The old long letters are endangered species<br /><ul><li>New paradigm: shorter contacts, more people</li></li></ul><li>The old long letters are endangered species<br /><ul><li>New paradigm: shorter contacts, more people</li></ul> Just pings, like in a sonar or radar.<br /><ul><li> Map information flowing
  22. 22. Keep links alive</li></li></ul><li>The old long letters are endangered species<br /><ul><li>Texting: very wise strategy to save time.</li></ul> How would you keep up with a large network?<br /><ul><li> face to face?
  23. 23. time consuming phone calls?</li></li></ul><li>The paper BOOKS are endangered species<br /> Shorter texts multitasking<br />shorter attention span graphic / visual<br />“We don’t read whole books anymore”<br />
  24. 24. The paper BOOKS are endangered species<br /> Shorter texts multitasking<br />shorter attention span graphic / visual<br />“We don’t read whole books anymore”<br />Shallow?<br />
  25. 25. The paper BOOKS are endangered species<br /> Shorter texts multitasking<br />shorter attention span graphic / visual<br /> “We don’t read whole books anymore”<br />Shallow?<br />Different way to achieve depth: chunks, collectively<br />
  26. 26. Actions you should consider:<br />Embrace the change. <br />The digital medium didn’t come to replace our physical life but to enhance it. Learn how to do it.<br />
  27. 27. Actions you should consider:<br />Expand and keep in touch with a larger network.<br />Learn how to use the digital medium to:<br /><ul><li>spread your word,
  28. 28. build your reputation,
  29. 29. know what people are talking about
  30. 30. and find out answers through people rather than search engines.</li></li></ul><li>If you are a publisher or media business:<br />Consider the shifts in your value chain<br />content abundance vs. attention scarcity<br />content value vs. aggregation/connectivity value<br />slow, expensive, one-way vs. fast, omnipresent, two-way distribution channel<br />
  31. 31. If you are a publisher or media business:<br />Content won’t die; but it will lose relevance.<br />Consider how you can improve your products or services leveraging the opportunities brought by the digital medium (if you don’t do it, somebody else will)<br />New models for relationships management<br />content<br />connectivity<br />New models for information exchange<br />
  32. 32. If you are a publisher or media business:<br />Instead of thinking about selling a pre-packed, pre-thought, inert content…<br />… consider selling a service, an ever-changing experience, with a blurred line between authors and audience.<br />
  33. 33. If you are a publisher or media business:<br />Instead of thinking about delivering a pre-defined show (or content) to a passive audience…<br />… consider setting up a stage where an active audience can create the show.<br />craigslist<br />
  34. 34. The digital medium: exciting possibilities<br />
  35. 35. The digital medium: exciting possibilities<br />
  36. 36. The digital medium: exciting possibilities<br />
  37. 37. The digital medium: exciting possibilities<br />
  38. 38. The digital medium: exciting possibilities<br />
  39. 39. If you are a publisher or media business:<br />Key point :<br />What is the fundamental value?<br />inform? present a new idea? drive action? entertain?<br />Consider the digital medium opportunities :<br /> engagement? experience enrichment? public action? public contribution? <br />
  40. 40. It is not about the content…<br /> …but about the contact<br />New models for relationships management<br />content<br />connectivity<br />New models for information exchange<br />
  41. 41. ?<br />Other Implications:<br />New models to manage relationships and information<br />Landgrab fight in the old media’s land(chapter 5)<br />The crumbling advertising mold (chapter 6)<br />Innovation, end of average-thinking – material abundance vs. creative abundance (chapter 7)<br />Media distribution channels, consumer electronics, online services (chapter 8 & 9)<br />New paradigms on choices and retail (chapters 9 & 10)<br />
  42. 42. Shadows’ Revolution<br /> Cracking the Content and Breaking the Molds.<br />Available at amazon.com<br />www.OrestesCarvalho.com<br />Please,<br />write your feedback,<br />share your thoughts.<br />Releasing thoughts and stories from the <br />physical medium imprisonment. <br />Deposing the averages <br />from their meaning.<br />

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