Introduction to Fuse Insight Labs

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FUSE Insight is a business intelligence consultancy that helps its clients strategically align their brands with the needs and aspirations of their customers and to efficiently convert that alignment into new sales opportunities.

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Introduction to Fuse Insight Labs

  1. 1. FUSE Insight: an introductionsmart listening powering smart decisions
  2. 2. The importance of strategic listening Video was not exported from SlideRocket "I have come to the conclusion ... that the single most significant strategic strength that an organization can have is ... a commitment to strategic listening on the part of every member of the organization." - Tom Peters
  3. 3. What is the cost of not listening?
  4. 4. The best strategic listening is done byprofessional interviewers - but that isdifficult
  5. 5. Nature of intelligent interviewing:complex decision trees How often How do you do you use use it? YES it? Have you ever used Internet When might banking? you start to YES use it? NO Do you think you might use it in the future? Why dont NO you you expect to use it?
  6. 6. Creating a natural, conversationalexperience
  7. 7. Our secret sauce: auto-programmingdecision trees
  8. 8. Our platform is used for multiplesolutions
  9. 9. And has been used by global brands
  10. 10. Providing critical insight
  11. 11. Helping companies and customers reachdecision points faster
  12. 12. smart listening powering smart decisions

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