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SEO Strategies that will be in the money in 2016


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Optimizing your website to get favorable search engine ranking is a perpetual quest for brands regardless of their size and industry vertical. So it pays to know what are the Search engine optimization best practices to follow in order to give your brand a fighting chance to be ranked higher on search engines.

If you are catering to a local audience then it makes sense to specify your location so that Google will take that into account and give you favourable ranking depending on queries raised locally related to your business. Find more such insightful tips in this resource document to help you improve your search engine rankings.

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SEO Strategies that will be in the money in 2016

  1. 1. SEO strategies that will be in the Money in 2016 Solutions for higher performance!
  2. 2. Search engine optimization is as old as search engines itself. But over the years the search engines have gotten smarter and search engine optimization experts have been obliged to toe the line and follow the diktats set forth by the search giants the chief among them being Google. Today’s search engine algorithms incorporate artificial intelligence in order to gain deeper insight into the content that you publish on your websites and blogs. The strategies that SEO personnel incorporate currently are a far cry from the ones deployed by their ilk at the time of the dawn of the internet search engine. Here are some of the search engine optimization strategies that every SEO expert needs to know in order to rank higher on search engine results page. Introduction 1
  3. 3. Local SEO is the way forward For any business service provider it makes sense to cater to customers who are geographically near to the location of the business. The reason for this is that customers often prefer to do business with enterprises that are within certain proximity of their home or office. This adds to the convenience factor to most customers. As per search engine giant Google most of the SEO queries that are handled are successfully directed to locally-relevant landing pages for maximum impact. 2
  4. 4. Hence Google now purposefully takes into consideration the location of a business while ranking it in the results page. If you are searching for the ‘best home interior designer’ then Google would take your geographical location into consideration before delivering relevant results to you. So the lesson for businesses here is to strengthen the local SEO presence in order to reap better dividends. 93% of online experiences begin with a search engine Local SEO is the way forward 3
  5. 5. Social presence is critical Just take a look at Google results irrespective of the type of queries that you enter. There are chances that the search engine will curate content from the various social networking channels in order to provide a comprehensive result for the query keyed in. The days of search engines throwing up only text-oriented content are long behind us. Today it is a motley mix of videos, images, social links, map locations and so on that are regularly populating the first page of our Google results. 4
  6. 6. Google takes cues from multiple channels to find out how reputable your business and your product really is before taking any decision. So it pays to spread the word about your business. User reviews and comments add to the credibility. What you write about your business is undeniably promotional but what your users write is social proof. The more your content is shared, liked, followed and bookmarked, the more you stand to gain. Google takes cognizance of all these off-page factors and so should you. Social presence is critical 5
  7. 7. The best way to impress the Googlebot is to create and optimize content with solely the end user in mind. Before long the bots will come crawling and rank your site favourably thanks to some very smart technology used by these protean search engine algorithms. If you can’t stay on top of the various Google updates all you need to do is keep the end user’s needs in mind at all times. This will save you the time and effort to stay updated about the various algorithmic updates that Google so often brings about. Write content for people 6
  8. 8. Content is still the king and is also one of the most important deciding factors to rank high on search engines. So deploy enough resources to create fresh, useful and original content every time to stay at the top of the search engine game. Write content for people 75% of users never scroll past the first page of search results 7
  9. 9. Strive for better backlinks Links still hold a prominent place in the overall SEO strategy. But the quality of the link is more important than ever today. The bots can easily find out whether your website is spamming the search engine by deploying paid links and mediocre links from link farms. When the search algorithm detects such artificially generated links then the website can be barred as part of the penalization program. 8
  10. 10. Strive for better backlinks Thus it pays to get genuine links. It is important to have links from sources in your own domain for the sake of adding more weightage to the links thus aggregated. The more the reputation of the website linking to your website or blog, the higher the ranking your site will attain. This is because the search engine thinks that it is a stamp of approval by the reputable site for the content on your own website. 70-80% of users ignore the paid ads, focusing instead on the organic results alone 9
  11. 11. Mobile-friendly sites Google has confirmed that now it gets more search queries via mobile devices than desktops. So this should be a cue for all search engine optimization experts to concentrate more on the mobile form factor and how the website will be viewed and perused on this platform. Your site should be easy to navigate with lesser clutter and links that can be tapped easily on the small screen. 10
  12. 12. Mobile-friendly sites There should not be any broken links or links that are behind an encryption wall. All this makes the links inaccessible to the bots with the end result being your site not benefitting from the great content that is on tough to reach pages on your website. 11
  13. 13. Verify and validate In this day and age of data-driven decision-making it is always imperative to verify whatever you are doing and check if you are getting the right results. There are enough analytical tools that can be utilized for staying on top of your optimization strategies. Google Analytics is a good starting place to find out how your website is performing. There are various parameters which can give you a clear idea of whether your SEO is giving you the quality results that you had aspired for. 12
  14. 14. Verify and validate Get detailed reports on who your most engaged visitors are, their geographic locations, time spent on your website, detailed activities performed on the site, links clicked, searches made and so on. This way it is possible to gauge the strengths and weaknesses of your website and future SEO efforts can be tailor-made keeping in mind this information gleaned from gainful deployment of analytics. 13
  15. 15. About Orchestrate Orchestrate is a US based business process management organization with Headquarters in Dallas, Texas. Orchestrate offers services to the diverse outsourcing requirements of clients in an extensive range of businesses including IT, finance, mortgage and contact center. We provide a comprehensive suite of technology and services to our clients that help accelerate sales and boost their profit. Our solutions and services help SMEs and enterprises implement technologies and processes that boost their profitability across the organization.
  16. 16. 1330 Capital Parkway, Carrollton TX 75006 success@orchestrate.comToll Free: 800-232-5130 Orchestrate ©. All rights reserved. Solutions for higher performance!