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Optimizing your website to get favorable search engine ranking is a perpetual quest for brands regardless of their size and industry vertical. So it pays to know what are the Search engine optimization best practices to follow in order to give your brand a fighting chance to be ranked higher on search engines.
If you are catering to a local audience then it makes sense to specify your location so that Google will take that into account and give you favourable ranking depending on queries raised locally related to your business. Find more such insightful tips in this resource document to help you improve your search engine rankings.