Twitter, Google, the internet and Facebook ->
And the skillful use of Twitter, Google, the
internet and Facebook won't make a weak
Social Media Not The Answer For Weak
Young People Flock to Twitter
As of Nov 5 , Twitter is now the second-
youngest of the top four social networking
sites. Its median age is 31. MySpace's is 26,
LinkedIn is 39, and, as noted above,
Facebook is 33.
@DC_Danai with ~ 3000 followers
> DTAC followers…… Key world: CEO
DTAC Feel Good
Less than 3000 followers
How many millions does DTAC have?
KBANK_Live versus SCB_Thailand
Less than 2000 followers
What do customers feel about
@Patee122 versus @NokAirlines
Patee122 followers > Nok Airlines
@Suthichai on NokAir Twitter
Backgrounds…..What is wrong with
this???? ….Good Strategy??.....Strang
Look ! …Media starts showing off
Top Twitters Users : Mostly Famous
People, Not Business
Top Facebook Users :
People > Business
Overall Top Ten Facebook Fan Pages:
1. Michael Jackson 10,000,000+ Fans
2. Barack Obama 6,500,000+ Fans
3. Vin Diesel 5,490,000+ Fans
4. R.I.P. Michael Jackson (We Miss You) 4,600,000+ Fans
5. I (Heart) Sleep 4,510,000+ Fans
6. Facebook 4,500,000+ Fans
7. Pizza 4,480,000+ Fans
8. I Need a Vacation 4,380,000+ Fans
9. Dr. House 4, 300,000+ Fans
10. Will Smith 4,250,000+ Fans
by Murray on August 11, 2009
Top Social Media Outlets….everyone
needs to know……
My Forecast: 3 G will Impact Social
Media …..this will affect interactive
media marketing and of course some
3 G Impact
More People Watch TV, VDO, etc
On Mobile & More Social Media Interactions
More Social Media Integration to Brand & Marketing
No. of Internet Users
But, not limited by
No. of Mobile Users
Price Plan + Mobile Price
Others forecast: Mobile Social Media
The number of people using their mobile phones to access
social networking sites such as Facebook, MySpace and Bebo
has increased this year, according to new research.
Researcher estimates there will be over 63 million location-
based service users worldwide this year, and 486 million in
Location-based mobile social networking revenues will reach
$3.3 billion by 2013.
By 2012, we expect roughly 18 percent of mobile users, the
equivalent of 950 million users, worldwide to be accessing at
least one social networking site via their mobile device.
Poll on Social Media :
Another Trend Hopefully
What I do : Sharing Experiences Via
MIT OCW Club Thailand
Harvard is also using twitter….But
small followers…..ruin reputation …..
Just like SCB and KBANK……
Lesson #1 :
If businesses wants to use twitter, they need
to ensure big no. of followers….
BIG # of Followers…………………………
My forecast:…….more Social Media
Whole world of communication is connected @ Free Cost
Big Firms lower traditional media cost and find ways to use social
media Low Cost PR & Marketing Channel
Mobile Social Media comes with 3 G Mobile is changing with over
65 million facebook users.
Corporates find ways to lower their cost by using social media as
channel Free Channel for Corporates so WhY NOT?
Social Media Channel emerged as “ another Call Center Channel”
Social Technology will become collaboration tools for companies to
generate ideas with customers.
Politicians will use this as one communication channel, especially in
Thailand where politicians have started using.
The world will still find ways to measure online marketing via social
Brands and Social Media ( Cone)
* 78% of social media users interact with
companies or brands via new media sites
and tools, an increase of 32% from 2008.
* 95% of new media users also believe
companies or brands should not only have
social media presence, while 89% believe
that they should interact with their
consumers in this space.
Strong Brand is always Strong !.....
And, weak brand is always weak!
Social Media is just a low cost channel strategy!
You don’t need to use it….
But if your competitors use it……
Social Media : Key to Successful Branding
ตองมี brand ที่เเข็งอยูเเลว ในระดับหนึ่ง
ตองมี CEO หรือ คนที่ เรียกวา เปน กูรูที่รูจริง ผูคอยออกมา
ตองมี สื่อประชาสัมพันธ อื่นๆมา support กัน เชน
ตองมีกิจกรรม หรือ interaction ที่เปนประโยชนจริงๆ
ไมอยางนั้น จะ เปนผลเสียตอ brand
ตองมี usefulness & consistency ในการใหขอมูล ไมวา
Future is about Convergence of Online and
Offline : Traditional Media + New Media =
And, customers will start to
know…..everything….and they will talk
directly to companies……and wave the
Voice of Employee and Voice of Customers
are key competitive strategy
Finally : Ask yourself or your company?
How strong is your brand?
Are your customers happy now?
Why do you want to use social media?
Do you have Social Media Plan & Target? Is it a Fad or
reality for your business
Are you a low cost firm who customers buy from you
What is most important….DO YOU really WANT TO
LISTEN TO YOUR Customers???? (* Because sometimes
you don’t want to listen to your employees….)
If you want to have social media, ensure you try your
best….or it is bad for your reputation
Problems with Social Media
No standard metrics come out with exact
In other words, companies can not see
impacts unless they start doing…
And, after you start, then you can NOT STOP
because it is one of your CSR…..to talk to