The website claims in its quote that it is the premier resource for businesses and consultants but it actually provides very limited information resources ( referred to resources). Therefore, “ how can the firm claim that it is when it is NOT. Hence, the credibility has been destroyed to begin with
Very limited directory information ( as you browse you will see limited number of consultants)
About APC or About us should be on the left hand side. The layout is very strange
The website should use font emphasis in order to give importance to different aspects
No clear calendar. There is event icon but there should be a calendar to show events on a weekly basis.
Membership dues/ requirements should be more focused on the website
Should be knowledge base or library for members.
The website might consider to include white papers, podcasts, library, etc
Comparables should be taken into consideration in order to analyze SWOT on the presentation
Success cases should be put in the website to make the website look more interesting. For example, successful client stories can actually help potential clients sign up for membership. </li></ul>Personal Testimonials of Website as User: <br /><ul><li>“ I find that I like easy look but I don’t trust them too much because it seems to me that the website looks a little cheap and there is not no success case /testimonials there.”
“ There is detailed information and they do not use bullet or color to emphasize issues or it makes me tired of digging into deeper information or detailed information.”
“Research / Useful Resources seems limited. There is no library or extra info provided. It seems that they want us to pay membership or call them to find out more about their services”
“The way they made website made me feel that they have their existing client base or they are the only one in town or they are in the business which they have already established their clientele because it seems to me that they do not spend time much on their website except building the website for the sake of having it there!. Unless they already have customer base and long history of working, I am surprised how they tap new customers by using only that easy template. “