SIX TWITTER LESSONS YOU CAN
LEARN FROM PATRICK STEWART Learn some essential marketing lessons and tips from Twitter favourite Patrick Stewart.

Patrick Stewart is a hugely
popular personality on Twitter, with 1.6 million followers. What social media lessons can marketers learn from him?

1. START THE CONVERSATION Sir
Patrick saved an injured baby bird from his garden. By asking his followers how he could help it, he generated 539 tweets and thousands of responses.

LESSON: Engaging your customers in
conversations about your brand shows you really care. Starting conversations will also help you to attract and nurture prospects into customers.

2. INTERACT WITH YOUR INDUSTRY
Patrick Stewart joined other celebrities in mocking David Cameron’s ‘dialed in’ tweet. Arguably, Sir Patrick outdid his famous friends with his humorous choice of Wet Ones.

LESSON: Whether you’re interacting with
others in your industry or standing out against your competitors, interacting across social media will help to increase the presence of your brand.

3. BE APPROACHABLE Everybody loves
Patrick’s tweets as they reflect his good natured personality. He even offers free hugs to his fellow celebrity friends - how could he not attract thousands of Twitter followers?

LESSON: Customers want to know
that they’re talking to a human, not a machine. It’s important that your tweets reflect that you care about your followers - not just your brand.

4. DON’T BE AFRAID TO
MAKE FUN OF YOURSELF Brits appreciate sarcasm and dry wit. Patrick gave his audience just that by offering them a glimpse of his Boxing Day. 1,721 people ‘favourited’ the tweet.

LESSON: By speaking the right
language across social media, your customers will feel like you truly understand them. They will appreciate your efforts and remain loyal to your brand.

5. ALWAYS BE AVAILABLE Even
though seasonal festivities must be a busy time for a celebrity, Patrick Stewart took time out to join in with Halloween via his social media account.

LESSON: Social media never sleeps.
As a marketer, you need to be switched on and prepared because you never know when your customers will want to contact you.

6. EXPAND YOUR BRAND Patrick
Stewart always makes time to promote the projects he’s working on and the people he’s working with.

LESSON: It’s important that you
are seen to be making and nurturing relationships with people in your industry and customers. Good online etiquette is essential to successful marketing.

Marketers stand to learn a
lot from Sir Patrick when it comes to using social media as a marketing tool. By ensuring that your brand is present, active and engaging in the online sphere, you’ll attract more people to your brand and win their loyalty.

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