Marketing data needs to be carefully pruned like the finest of mustaches. Despite the promise of digital delivery and the driving need to present more engaging and valuable customer experiences, buyers still receive a fuzzy brand picture across channels due to a broken marketing process. In fact, 78% of customers receive a fragmented experience as they move channel-by-channel, according to Accenture.
It’s more important than ever — essential even — to ensure that you’re keeping up with smart marketing tips to maximize your success. Grab our Data Guide to learn more.