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Miss Photogenic: Why Your Data Needs A Makeover

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Data can be incredibly dry and hard to digest. Data visualisations are a great way of capturing attention and making an impact. Make your data easy to understand and visually appealing with the right choice of visualisation - learn how to select the right style for your target audience.

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Miss Photogenic: Why Your Data Needs A Makeover

  1. 1. ORACLE‘ ‘*1 ~- "(‘_ I 1‘, :r '‘ '“’‘. .'‘. 'é. ‘.. ‘.'. "° q‘ E °‘ ‘C E’ I . P B ' ' I I an '7 . Jr ‘ (4; D, I ‘ I K’ ' 1 1 N / E1 J . _ MISS PHOTOGENIC: s ‘ WHY YOUR DATA ’ ‘ ' 1 NEEDS A MAKEOVER - * Data by its very nature is dry and unappetising '” —° to us visually-driven human beings. Learn how ’} ‘s 1 - datavisualisation can make it more palatable ' I. and meaningful. WE'RE LIVING IN AN AGE OF INFORMATION OVERLOAD. IOO,5OO The average number of digital words we read evepy day. It doesn't help that our attention spans have shrunk dramatically since 2000 either: 12 SECONDS 8 SECONDS 9 SECONDS AND IT'S EVEN TOUGHER IN THE BUSINESS WORLD. The amount of time professionals spend managing information, instead of acting on it. 90% of professionals say they throw away information without reading it. So we need visual solutions to ensure we impart data quickly, efficiently and in a form factor that will appeal in the boardroom. After all. .. 60,000x FASTER The speed in which ourbrains r vi I m r ttxt. BUT HOW? From. .. ‘ * A . ="' O — - 2 visual dashboard -= software designed to + K ’= "‘ number crunch data I ' I and help users to create _ clear, attractive data - presentations based on it. INFOGRAPHICS SLIDESHARES UBERFLIPS THE BENEFITS OF DATA VISUALISATION ARE FAR-REACHING. Iii . > Takes large volumes of data and presents it in an attractive, easy—to-understand format. Helps the C-Suite and ' colleagues identify and ~* monitor trends, so they can deal with issues quickly. 7 Presents data without ""”‘= i * distorting or ‘weighting’ it H h when used correctly. aj To effectively deploy data visualisations: Q Understand your data and how different sets interact with one another. Find the angle or story for the data you want to NW present. Q Consider which visualisation to deploy and its design practices. Tmnk III. -I. ..-I-C. IIIIIIIIIIIIII IIIIIII npr PIE CHART BUBBLE CHART SCATTER PLOT HEAT MAP Ensure you select the right chart types for your data presentation. P Consider colour blindness when . creating data visua| isations_ 0"? 8% O.5°/ o of men 8. of women have colour vision deficiency. For colour palettes that are colour blind-friendly, click here. TO FINISH. .. . .. here's a powerful example of taking dry data and transforming it into a dynamic presentation: Academic Hans Rosling on the US in a converging world. While Rosling uses animation for his presentation his data could also be delivered via iniographic or other forms of data visualisation. ma THE TAKEAWAY? ». unn- Before you can create great data visualisation, you need data worthy of '5§, ';‘; ,,; ;,, ;,, ,Gg‘, ‘,; ,,} visua| ising—download our free eGuide: ""‘”‘““"“*“”' 99 “Q9 Modern Marketin Essentials Guide: 03 9 Data Management 0%” 2° Copyright » 2014 Oracle an-d’or its affiliates, All rights reserved

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