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12 Awesome Content Marketing Ideas...That Aren't Blog Posts

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Discover 12 creative media formats that make your company’s story stand out from the blogging sphere.

Published in: Marketing

12 Awesome Content Marketing Ideas...That Aren't Blog Posts

  1. 1. Frame it as a quiz Examine a Case Study Interview with the content vampire Think document, not web page Number each piece of content Hit ‘em with a text, Y/N? Stick your content in a shared space Explore different charts Use Twitter as a Q&A Does your content help people define their needs? Write it as a fun quiz instead. It’s great for segmenting your audience and helping them to identify their knowledge base. Need to present a product? Zoom in by imagining how one ideal customer used it to solve one problem. Being specific often has general appeal and can help encourage people to buy your product. Write your content as questions your audience might pose, with answers from an expert. Which expert? Maybe you. Look bigger by making your content downloadable. A discrete document like a PDF or ebook often has higher perceived value. Many people feel an urge to “collect the set” even if they didn’t find an individual piece right for them. Numbering gives you more chances to gather those eyeballs. If you’d like a straight answer from your customer, ask a straight question. SMS applications make it easy to elicit simple responses by text message, driving not just readership but engagement. Scrapbook sites like Pinterest are great for bringing related content together and keeping it one place. There’s more to graphics than bar graphs and pie charts. Try less-used charts like the Spidergram and Circumplex to present your data. Tweeting isn’t just for one-offs. Release a sequenced block of content in bite-sized chunks. Bring the whole box set together in a blog later. AWESOME CONTENT MARKETING IDEAS THAT AREN’T BLOG POSTS12 Look for unusual content opportunities Write a guide or glossary Hints, rollover text, ALT text, captions - all these “microcontent” sources can be customised to add a smile to your content. Not only will it optimise your website, but it also makes you look like you really know your stuff. That’s just 12. To find more, think about what draws your eye when you consume content. Is it sidebars, captions, colour? All will give you clues for your next content marketing project that won’t rely on a blog! Explore non-standard graphics and charts to add interest. Look at platform sites like Pinterest or Instagram. Give your content gravitas by making it downloadable. Not only is it great SEO, but reference pages like glossaries are evergreen content that’ll get readers’ attention year after year. Scarf up a comic strip Everyone likes comics. If what you have to say can be presented in snappy one-liners, try presenting them with some bright colours, some stick figures and sequential panels. 1 2 3 4 Before you can create great data visualisation, you need data worthy of visualising—download our free eGuide: Modern Marketing Essentials Guide: Social Marketing Download now MODERN MARKETING ESSENTIALS GUIDE SOCIAL MARKETING A Prescriptive Guide Fortified to Build Stronger Marketing MODERN MARKETING ESSENTIALS GUIDE SOCIAL MARKETING A Prescriptive Guide Fortified to Build Stronger Marketing Copyright © 2015 Oracle and/or its affiliates. All rights reserved. Visit oracle.com/marketingcloud

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