The amount of marketing technologies available today only continues to increase. Check out these 10 surprising statistics that show just how big the martech landscape is and how tips to navigate through it.
TWO THIRDSTWO THIRDS
OPPORTUNITY: SET A FIGURE
Define a budget, and you’re halfway to a solution.
of people investing in marketing tech…
...do not have clearly defined budgets.
OPPORTUNITY: THINK IMPLEMENTATION
Think as much about rollout as feature sets.
of people felt marketing technology
had been implemented well.
40% OF PEOPLE
OPPORTUNITY: ARGUE YOUR CASE
Don’t talk product features-make the benefits clear to everyone.
OPPORTUNITY: FIND FRESH USES
There’s more to marketing technology than reports.
of companies used marketing technology for:
OPPORTUNITY: GO SOCIAL
Explore how marketing technology can make you part of the conversation.
(Approx 40% did social media
publishing or monitoring)
… WITH SOCIAL
COMING UP FAST.
OPPORTUNITY: TAKE IT HIGHER
Bring content and campaigns together with marketing technology.
Less than a THIRD used marketing technology for strategic marketing.
did content marketing
OPPORTUNITY: BE IN THE 10%
Look at every interaction from your customer’s perspective, and see where tech could help.
used marketing technology for managing the customer experience
THAT’S JUST ONE IN TEN USING
TODAY’S TO ITS FULL POTENTIAL.
AND IF YOU DO?
• Better understanding of customers
• Improved messaging sent at the right time
• Increased collaboration across the business
• Higher response rates from Campaigns
• Longer-term relationships with customers
Be in the 10% using marketing
technology to the max.
CHANGE IS GOOD.
Just 10% of companies are using marketing technology effectively
Two-thirds of companies don’t define a clear budget for marketing
9 out of 10 people felt something was lacking with their marketing