Oracle - Nuevas Tendencias de Movilidad


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  • Fixed-mobile substitution in Western-Europe: 72% of mobile broadband happens indoorMobile data 7x larger than mobile voice in WEVideo is the #1 source of data generating traffic on mobile networksSocial networking represents new mobile consumption patternsOn-device and network capabilities deliver unmatched mobile experiencesApplication stores and new entrants have changed the mobile value chainMobility is evolving into a lifestyle more than a segment of products
  • Oracle’s Mobile Strategy is to simplify enterprise mobility giving customers a complete mobile solution yet still giving organizations the choice and flexibility to develop their own unique mobile strategy.  Oracle provides a common Mobile Platform with integrated Security that can be used within the platform or standalone to build your own mobile apps or Oracle also offers out of the box mobile apps integrated with Oracle Applications.
  • There are really three types of apps for mobile devicesWeb appsNative apps on the mobile deviceHybrid approachWeb apps are exactly that – web-based apps accessed through the mobile device browser. It’s highly portable. Major drawbacks of this approach are that it doesn’t work when off line and using device service is awkward, requiring explicit permission through the browser.Native apps are installed and run on mobile devices. They must be built for each device and form factor and are extremely expensive to maintain and deploy. They require special skills for each device, but give direct access to device features and work well in disconnected modeHybrid Apps are installed and run on the device with an HTML5 User interface. They’re designed to deploy to multiple platforms with code reuse as a goal. They provide direct access to local device services
  • Well, after looking at the different features of the framework, let’s look at the ADF Mobile client side architecture. ADF Mobile-based applications would have a thin native layer targeted for each platform. This basically allows the application to install as a native application, as well as host device-native modules such as PhoneGap and Java Virtual Machine. For device services integration, PhoneGap is added to the framework to provide a common interface to a variety of device services.User interface is based on HTML5 and JavaScript. These are running inside a webview in the native container.ADF Mobile also embed a lightweight and headless JVM. This JVM is embedded into each instance of the application, and provides Java support.Lastly, application contents are packaged as features. A feature is a group of functionality within an ADF Mobile application. An example of the artifacts within a feature maybe a taskflow and a few AMX based screens, or may simply point to a local HTML or Remote HTML page. It contains icons, images, and names that are used when application renders the features. Whether a particular content within a feature shows up is governed by constraint. For example, you may have one feature that has two content types or taskflows – one content for the smartphone, and one for the tablet. You can set up constraint so the appropriate content is delivered for the intended target.The features are packaged into feature archive, or FAR files. An application may be composed of one or more of these application archives.This is a great feature to support modularity. For example, you may implement a feature and feature archive for account management for a sales app, and then an employee gallery for a HR app. If you need to create a mobile app that contains both account management and employee gallery, you can simply import the two feature archives from these apps, and create a new application that delivers both functionality.
  • This slide to state two important points - the others are also good, but can be more concise.a. Solution needs to separate personal data and applications from corporate.b. Solution needs default productivity apps and work with bespoke and off the shelf apps.
  • Oracle - Nuevas Tendencias de Movilidad

    1. 1. Nuevas tendencias Movilidad Enrique Martín Casado Director Preventa Restaurante Rubaiyat, 24 de Abril de 2014
    2. 2. 2 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. • Fixed-mobile substitution • Mobile data increases x26 by 2015 • Video and OTT providers drive traffic • Social networking consumption patterns • On-device and network capabilities mobile experiences • Change in mobile value chain Driving Forces – the Mobile Lifestyle GlobalUsers(Millions) Source: Morgan Stanley Research, 2011
    3. 3. 3 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Mobility World Segmentation Mobilise the Enterprise (employees & partners) Employee Self-Serv RoadWarriors dashboards Supplier Mobile App Mobilise your business Mobilise the Marketplace (customers) Mobile Advertisement Proximity Marketing Mobile Web Mobilise Things (M2M) (devices) Vehicle diagnostics Smart metering Urban management
    4. 4. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 12 of the corporate presentation template4 MOBILE SECURITY Build Your Own Apps Oracle’s Mobile Apps MOBILE STRATEGY ORACLE MOBILE PLATFORM APP
    5. 5. 5 Mobile Architecture Choices Mobile WEB  Online application accessed through mobile device browser  Browser governs access to local storage and device services (camera, GPS, etc.)  Highly reusable code  Multiple device  TREND: Responsive Design Native Mobile Apps  Application installed & runs on device  Each app is optimized for a specific mobile platform and form factor  Direct access to local storage and device services  Code reuse is difficult  Skill reuse is difficult Hybrid Mobile Apps  Application container installed & runs on device  Optimized for specific mobile platform & form factor  Direct access to local storage and device services  Code reuse and portability vastly simplified Native App (iOS) Facebook in Safari
    6. 6. 6 • Different Resolutions • Mobile OS Proliferation • Disparate back-end systems • Security • Different User Scenarios 85% Hybrid Applications Oracle ADF Mobile
    7. 7. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.7 Oracle ADF – Multichannel Framework Oracle ADF Database Web Services Cloud Web Mobile Office Legacy Systems Oracle Applications
    8. 8. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.8 What is so special about ADF Mobile  Develop once & deploy to multiple platforms (iOS and Android)  Lightweight Java virtual machine JVM  HTML5 / JavaScript GUI based  Protect against mobile platform shifts – framework adapts for you  SOAP & REST Services  Modular development  Secure with Authentication, Access Control and Encryption (*) Acceso a capacidades nativas mediante Phonegap de forma transparente
    9. 9. 9 Mobile Web WebCenter Sites (responsive design)
    10. 10. 10 Responsive Sites What does it means? “Responsive design is not a technology, it’s a development philosophy to design and optimize from the outset for multiple touchpoints including “ FORRESTER Benefits • Single set of front-end code to build a site that responds within the constraints of the device to deliver an experience that is contextual to the size and orientation of the screen. • Single ‘web’ team aligned around a single technology (CSS3 & HTML5) and writing a single set of code • Unique URL for every device (SEO) . • Fluid Images / Fluid Grid • CSS Media Queries
    11. 11. 11 Responsive Devices: Unified Design Techniques Flexible Grids & Responsive Images • Fluid Images / Fluid Grid • CSS Media Queries • Unique Set of Templates
    12. 12. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.15 What Customers Have Told Us  Enterprise mobile device use is increasing, BYOD is becoming standard and BYOD requires a user-centric solution (not device- centric)  Securing access to enterprise applications and content presents new security risks, as phones are lost, stolen etc.  Customers seeking solution that separate personal and corporate data and applications  Organizations have a key requirement to secure basic productivity apps and work with bespoke apps  Existing mobile solutions in the market require a complete parallel stack to secure mobile access Secure Mobile Access to Enterprise Apps & Content
    13. 13. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.16 Oracle’s Mobile Security Plan Securely Separate And Manage Corporate Apps And Data On Devices Secure Container For App Security And Control Secure Controls And Management For Enterprise Apps Extend IDM Services To Avoid Redundancy And Overlaps  Separate, protect and wipe corporate applications and data  Strict policies to restrict users from viewing/moving data out of container  Consistent support across multiple mobile platforms • Secure communication with enterprise application servers • Corporate app store • Common users, roles, policies, access request, cert etc. • SSO for native and browser apps • Risk/policy based step up and strong authentication
    14. 14. 17 Oracle Mobile Security Suite MAM: Mobile Application Management Mobile Security Container secures data and enforces DLP AppTunnel replaces mobile VPN Mobile Security Access Server supports Windows SSO & 2-factor Admin Console manages security and authorization policy
    15. 15. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.18 Email, ftp, scp, … EBS, PSFT, JDE, Siebel Other ? Oracle Mobile Strategy A matter of logic…or like this! OracleServiceBus Oracle Mobile Agent Web Apps SOAP REST/JSON HTTP HTTP AppTunnel Secured
    16. 16. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.19 Big Data SSources IOT Sensors gave information about consumers interactions Social Activity People Sentiment and Behaviour Mobile Devices Are the new source of User Context Information Structure
    17. 17. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.20 Q&A
    18. 18. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.21