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End-to-End Analytics Across Big Data and Data Warehouse for Data Monetization [CON3296]
Satya Bhamidipati, Senior Principal Advanced Analytics Market Development, Business Analytics Product Group, Oracle
Gokula Mishra, VP, Big Data & Advanced Analytics, Oracle
Organizations have used data warehouses to manage structured and operational data, which provides business analysts with the ability to analyze key internal data and spot trends. However, the explosion of newer data sources (big data) not only challenges the role of the traditional data warehouse in analyzing data from these diverse sources but also exposes limitations posed by traditional software and hardware platforms. This newer data can be combined with the data in the data warehouse and analyzed without creating another data silo and creating a hybrid data analytics structure. This presentation discusses the data and analytics platform architecture that enables this data monetization and presents various industry use cases.