Big data is all the rage in a world of ever-changing opinions, tweets, and behaviors. Organizations around the globe are attempting to capture and corral data as best they can, but few know what to do next. It’s like the dog chasing the car: what happens if he catches it? What matters is the value and insight your data reveals. Discover patterns and relationships you never knew existed. Predict future behavior and events before they happen. Leverage fact-based knowledge to drive better decisions. Come to this session to listen to real-world examples of organizations realizing true value and results. Big data isn’t about the data; it’s about the value you glean from it. It’s about better and faster decisions you can now make to gain that competitive edge.