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Oracle Analytics and Big Data: Unleash the Value

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Big data is all the rage in a world of ever-changing opinions, tweets, and behaviors. Organizations around the globe are attempting to capture and corral data as best they can, but few know what to do next. It’s like the dog chasing the car: what happens if he catches it? What matters is the value and insight your data reveals. Discover patterns and relationships you never knew existed. Predict future behavior and events before they happen. Leverage fact-based knowledge to drive better decisions. Come to this session to listen to real-world examples of organizations realizing true value and results. Big data isn’t about the data; it’s about the value you glean from it. It’s about better and faster decisions you can now make to gain that competitive edge.

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Oracle Analytics and Big Data: Unleash the Value

  1. 1. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. Oracle Big Data Unleash the Value Oracle OpenWorld 2014 Lisa Dearnley-Davison Oracle Consulting Information Architect Director for Big Data Gary M. Young, CPA, MBA Oracle Consulting Information Architect Director for Big Data
  2. 2. Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 2
  3. 3. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. Program Agenda 1 2 3 4 5 What’s the Big Deal with Big Data? Some organizations are adopting, others, well… The road trip from Data to Action Who is adopting Big Data – and what are they doing with it? Big Data vs. Big Value 3
  4. 4. What is the Big deal about Big Data? Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 4 Value, Results and Dramatic Improvements
  5. 5. Big Data is the result of a Data Explosion Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 5 If you take a snapshot of a minute on the global internet all of these activities are happening ...
  6. 6. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. Gartner’s “3Vs” of Big Data Gartner and many of the industry continue to use the “3Vs” model for describing Big Data Others have equated unstructured data as the key attribute of big data Whatever attributes are used to describe it, most agree that the technology required for Big Data is fully satisfied by Hadoop. Big Data = Hadoop + RDBMS + No SQL …. 6
  7. 7. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. The Problem with Big Data Use Data 12% Executives who feel they understand the impact data will have on their organizations Produce Data 7
  8. 8. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. Oracle’s Big Data Strategy Run the Business Organize data to do something specific Change the Business Take data as-is to figure out what it can do
  9. 9. Big Data… normalization – it’s working already Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
  10. 10. What’s it worth? Big Data efforts are driving results and tangible value Operational Improvement  Copyright © 2014 Oracle and/or its affiliates. All rights reserved. Customer Experience  44% • Enhance existing products & Services • Launch New Products / Services • Improve the Experience 30% • Improve Internal Communication • Enhance Worker Productivity • Automate Processes New Business Models  26% • Launch New Models & Businesses • Expand reach to new Customers & Markets Source: Sloan Review, MIT 2013
  11. 11. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. Why Big Data is Important ? Spending on big data technologies and services will grow by 30% in 2014 93% of executives believe their organization is losing revenue as a result of not being able to leverage fully the information available to them On average they estimate this lost opportunity to equate to 14% of annual revenue *Figure based on private sector organisations only Source – From Overload to Impact: An Industry Scorecard on Big Data Challenges
  12. 12. What Does Big Data / Analytics Really Mean to Organizations? Copyright © 2014 Oracle and/or its affiliates. All rights reserved. Sources: MIT, Gartner, Nucleus Research
  13. 13. Some organizations are adopting, others, well… Is it NEW? Is it just old school analytics – simply evolved? Who is adopting? Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 13
  14. 14. Big Data… something new? Not new for many organizations and industries Financial Services and Credit Card companies conducting fraud prevention and detection in real-time State and Federal agencies monitoring crime in real-time as well as launching pre-crime units in areas of high incident Oil & Gas conducting 3D geophysical formations and analysis on land masses miles below the surface Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
  15. 15. Big Data… something new? Contagious and gaining momentum • Consumer Products: customer preferences, sentiment, behaviors and perceptions • Consumer Goods Manufacturing: social network analysis of warranty issues • Industrial Goods manufacturing: anticipatory maintenance and failure prevention • Financial Services: fine-tuned customer segmentation and cross-sell offers • Advertising and Marketing: social media analysis of promotions, campaigns & channels • Insurance: streamlined application and claims processing • Hospitals: readmission reduction, evidence-based medicine • Web-based companies: product recommendations, page display, ad placements • Sports Organizations: player analytics, game-time promotions, ticket pricing, draft strategy, etc. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. DC Denison, “Are You Ready for Big Data?”
  16. 16. The Road from Data to Action Actionable Intelligence equates to value. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 16
  17. 17. Business Intelligence and Data Discovery Complimentary Concepts – Technology is More Powerful Together Copyright © 2014 Oracle and/or its affiliates. All rights reserved. Anticipated Business Intelligence Proven Answers to Known or Anticipated Questions New questions require exploration, new information; Leverage existing investments Unanticipated Data Discovery Fast Answers to New Questions Insights yield new metrics to monitor, data to integrate
  18. 18. Business Intelligence has Evolved An Effective Big Data Strategy Impacts The Bottom Line MOBILE SELF SERVICE Copyright © 2014 Oracle and/or its affiliates. All rights reserved. BIG DATA IN-MEMORY ANALYTICS PREDICTIVE ANALYTICS PERFORM ANALYTICS WITH NO LIMITS RELY ON A ROBUST, ALWAYS AVAILABLE IT PLATFORM EMPOWER EMPLOYEES ALIGN BUSINESS ACTIVITIES WITH CORPORATE STRATEGY BOOST PRODUCTIVITY AND EFFICIENCY Technology Drivers Business & IT Needs Modern Business Intelligence
  19. 19. Who is adopting Big Data – and what are they doing with it? Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 21
  20. 20. Big Data… how organizations are using it? McKinsey Global Survey, “Minding Your Digital Business” Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
  21. 21. Prescriptions: Tackling Fraud and Errors Reducing fraud and error within a government prescription service 2 million ‘ghost patients’ can cost ‘000m per day 8 million prescriptions processed per day Opportunity for misuse of drugs Prescriptions, reimbursements and benefits payments –errors cause over & under payments Integration of structured & unstructured to enable more powerful insights into behavior and use of drugs through prescriptions Geo mapping to show areas of hot spots – high users and drug costs Solution components: Oracle BI Foundation, Oracle Endeca Information Discovery, Oracle Advanced Analytics – ‘R’ statistical analysis & data mining, Oracle Exalytics, Oracle Exadata Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
  22. 22. Financial Services: Driving Down the Cost Managing Complaints Through New Insight Deeper insight into Root Cause mining and combining new sources of data Complaints is multi-million problem Previously manual exercise across different LOB’s – now takes seconds to achieve what used to take days Speed up processing time now drivers more visible (avoid costs of compliance) Easy to use interface for non-technical users Solution components: Oracle Endeca Information Discovery Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
  23. 23. Global Hardware Retailer: Turning Searches to Sales Global Hardware Retailer 10 years experience executing real-time personalization - 30 Million sessions per day Improve customers' online experience and maximize revenue opportunities from each visit by optimizing offer click-thru & conversion rates 400M offers presented each month 2.6 Trillion learned correlations 43% lift in conversion rate Solution components: Oracle Real-Time Decisions Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
  24. 24. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. Big Data is Big Value 26
  25. 25. From Data to Value – The Future is Here  Big Data is All Data – and its not entirely new  All the data gathered is not exploited  Exploiting the data will provide insights  Actioning those insights will lead to value Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
  26. 26. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 28
  27. 27. Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

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