Search Engine Optimization


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A comprehensive presentation on the importance of SEO for online businesses in today's market. Also gives a brief account of popular SEO techniques used and gives real life examples of how they have been successful.

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Search Engine Optimization

  1. 1. Search Engine Optimization<br />A presentation on behalf of Optimized Web Solutions<br /><br />
  2. 2. Looking<br />for<br />Online Success?<br />
  3. 3. Dominating the major search engines for your targeted<br />keywords should be your #1 Priority<br />This is what Search Engine Optimization is all about!<br />
  4. 4. Why is SEO Important?<br />Facts About Internet Search<br />
  5. 5. <ul><li>According to Google's survey, If you are not in the first page results, you loose 63% of your potential business.
  6. 6. About 90% of all new visitors to a web site find it using the major search engines such as Google, Yahoo and Bing!
  7. 7. 90% of Internet users do not go past the top 30 search engine results. They simply type something else in if they can't find a relevant site.
  8. 8. 75% of Internet users have the intention of purchasing a product or service when using search engines.
  9. 9. Roughly 70% of all search engine traffic is through the FREE, non-sponsored, "natural" search engine rankings</li></li></ul><li>What is SEO?<br />It is the process of setting up a website in a manner that it achieves solid, high rankings of Search Engine Results Pages for your most important keywords and key phrases<br />Typically, the earlier a site appears in the search engine results list, the more visitors it will receive from the search engine. <br />
  10. 10. What does SEO address?<br />SEO is aimed at helping websites make money<br />The need for a website to attract new and targeted visitors<br />Making websites more accessible to the potential customers that are actively engaged in searching for the products and services that they have to sell.<br />
  11. 11. Benefits of SEO<br />An Overview<br />
  12. 12. Major Business Benefits <br />High ROI<br />Higher Sales<br />Brand Visibility <br />Customer Acquisition - Targeted Prospects<br />Credibility / Brand Perception<br />Repeat Business <br />Promotion that Doesn't Sleep<br />
  13. 13. Technical Benefits of SEO <br />Long Term Positioning <br />Faster Loading Pages<br />Cross-Browser Compatibility<br />Navigable by the Engines<br />Usability<br />Focus on Web Standards / Accessibility<br />Focus on Unique Content<br />
  14. 14. SEO<br />The Method to the Madness<br />
  15. 15. Whitehat and Blackhat Techniques<br />WhiteHat<br />Blackhat<br />Techniques that conform to the guidelines laid down by search engines<br />Void of deceptive techniques<br />Ensure long term results using ethical means<br />Remove the risks of getting penalized or banned by search engines<br />Unethical<br />Can be effective in the short run<br />Do not conform to guidelines laid down by search engines<br />You could penalized<br />Your website could get banned<br />
  16. 16. Common Black Hat SEO Techniques <br />On-page SEO Spamming Tactics<br />Off-page SEO Spamming Tactics<br />Hidden text<br />Hidden links<br />Keyword repetition<br />Doorway pages<br />Mirror pages<br />Link farms (sites with 100+ outbound links per page)<br />Using irrelevant keywords in your link-ads<br />Garbage links<br />Link churning<br />Hidden inbound links<br />
  17. 17.  SEO Techniques<br />Starting from Scratch<br />
  18. 18. On Page Optimization<br />Title Tag/Meta Tag Optimization<br />Solid Architectural Structure-<br />Robots.txt File<br />File and Directory Names<br />Directory Depth<br />File Sizes<br />Follow Industry Practices<br />Cross Browser Compatibility (Internet Explorer, Google Chrome, Morzilla Firefox)<br />SEO Copywriting with Balanced use of Keywords<br />Quick Load Time<br />Relevant and Informative Keyword Rich Content<br />Excellent Navigability<br />
  19. 19. Off Page Optimization<br />Link Building<br />Manual Directory Submission<br />Article Marketing<br />Contextual Link Building<br />Niche Blog Creation & Maintenance <br />Press Release Writing and Distribution<br />Social Bookmarking<br />Squidoo Lens Creation<br />Hub Pages Creation<br />Social Media Marketing<br />
  20. 20. SEM Vs SEO<br />SEM<br />SEO<br />More than 85% ignore PPC links<br />Invasive and annoying<br />Potentially very costly<br />Long term strategy<br />More trusted<br />Relatively low cost<br />
  21. 21. Importance ofSEO Today and Tomorrow<br />According to Matt Cutts of Google, a world renowned authority in the field, SEO is here to stay and is already becoming more or less of a prerequisite for websites to quite an extent. <br />
  22. 22. SEO Guidelines and Cost<br />One of the cheapest and most effective means of internet marketing<br />Great return on investment<br />Start off with an optimized website design<br />Full service SEO package<br />Cost of an optimized website depends upon whether you are looking for a starter website, ecommerce website or a CMS website<br />$500 to $1000<br />A full service SEO package ranges between $500 to $2000.<br />The more competitive your keywords the more effort you will need to put in<br />
  23. 23. Effectiveness of SEO<br />Some Examples of from OWS Portfolio<br />
  24. 24.
  25. 25. Is SEO Worth it?<br />Most Definitely Yes!<br />
  26. 26.<br />ShehryaarShaukat<br />Contact- +971 55 2188377 Dubai<br /> +92 321 5238308 Pakistan<br /> <br />