Better marketing = bigger sales
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A half hour marketing presentation to the Strategic Economic Development Corporation, highlighting what audiences are looking for, the different communication perspectives of the four generations and how a brand brings focus to marketing. A business has a brand whether they’re managing it or not. Lots of tips and insight to help any business market more effectively. Created by marketing speaker Jennifer Larsen Morrow.
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Better marketing = bigger sales
- 1. SEDCOR March 13, 2013 Better marketing = bigger sales
- 2. Better marketing is about people and how they choose
- 3. Better marketing = bigger sales If someone is looking for what you offer, where are they looking?
- 4. Better marketing = bigger sales If they find you, what will they see? Will they understand why they should choose you?
- 5. What do they want from you?
- 6. Better marketing = bigger sales A surprise … quick, simple, easy … information… answer my questions … talk to me …WIIFM
- 7. What’s unexpected? Surprise me!
- 8. It’s just a garbage truck
- 9. Or it’s a WOW truck!
- 10. Why should I care? How does this work? I get it!
- 11. What’s in it for me? Looks easy, simple!
- 12. Make it easy to choose Good information!
- 13. I know what they sell …
- 14. And here’s how to buy
- 15. Be relevant to your audience Engage me
- 16. Architects want to see it in use and understand why it’s better
- 18. We live in an overwhelmed, time-starved culture packed with too many choices
- 19. Focus your marketing A brand helps people choose
- 22. Building a brand communicate your value not just what you do
- 24. Features vs. benefits They’re not buying a drill They’re buying the hole it makes
- 25. 2010 – 5.3 2011 – 10.4 2012 – 16+
- 26. When people know “what’s in it for me?” when they’re taking action, you’ll see bigger sales.
- 27. Now what? Today’s audiences are different. Is it time to rethink your marketing to reach them?
- 28. Questions? Jennifer Larsen Morrow President Creative Company
- 29. Give us a call to talk about your brand! Creative Company, Inc. 726 NE 4th Street McMinnville, Oregon 97128 503.883.4433 Toll-free 866.363.4433 www.creativeco.com jlmorrow@creativeco.com Download our new e-book!