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Social Network Analysis and Graph Theory Concepts Explained


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There's a lot of jargon in Social Network Analysis. Her we shed some light on the core concepts from Graph Theory that is highly used in Social Network Analysis.

This includes things such as:

- Tie
- Node
- Neighbourhood
- Directed and undirected networks
- Path
- Distance
- Degree (In-degree and Out-degree

In addition to these concepts that describes the different elements of the network there are also some important measures that are used to the determine roles in the network:

- Betweenness
- Closeness

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Published in: Business

Social Network Analysis and Graph Theory Concepts Explained

  1. 1. This graphic appeared in Fast Company and was created by Dave Gray
  2. 2. Map the social networks and find out what’s really happening If you want to lay blame… If you want to get work done… 3
  3. 3. Read more about Social Network Analysis Contact details Optimice +61 (0) 2 8002 0035 4