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Marketing your social media presence


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A beginner's guide to marketing your social media presence. Especially helpful to non-profits like career centers, libraries and associations. Published by

Marketing your social media presence

  1. 1. Marketing your Social Media Presence<br />
  2. 2. What presence?<br />Last time…<br />10-Minute-a-Day social media strategy<br />Focus on Facebook<br />Find it here -<br />
  3. 3. Facebook marketing advantage<br />What is viral? Just like a virus, information and/or ideas spread from person to person<br />
  4. 4. Facebook Mechanisms<br />Profiles<br />Newsfeeds<br />Works for:<br />Fans, events, comments, “likes”<br />
  5. 5. To get started…<br />You might consider a Facebook ad to generate fans quickly and jumpstart the viral spread<br />Can highly target your ad based on educational institution, geographic area, interests, etc.<br /><br />
  6. 6. Going beyond Facebook<br />What happens when you’re ready to go a step beyond Facebook?<br />Free ideas for driving awareness of your social media presence<br />
  7. 7. 2 Kinds of Marketing<br />Passive vs. Active <br />All require some activity on YOUR part<br />Difference is how “in your face” it feels to the user<br />
  8. 8. Passive Tactics<br />Noticeable but not invasive; presenting information around the “target”<br />Easy ways for the user to find out more if they’re interested; easy to ignore if they’re not<br />Use as many and as often as you like<br />
  9. 9. Homepage icons<br />Google “social media icons”<br />We’re happy to help with an Optimal Resume icon or button!<br />
  10. 10. Optimal Resume icons<br />Contact your client services rep to have your icons added, too!<br />
  11. 11. Using your communications<br />E-mail<br />Handouts, Newsletters – List the web addresses of your social media profiles:,, etc. <br />**http://www. not necessary<br />“Boilerplate” – standard text included on all communication pieces<br />
  12. 12. Active Tactics<br />Commands target’s attention by presenting information directly to him or her<br />More difficult to ignore<br />Can get irritating, so use sparingly<br />
  13. 13. Verbal presentation<br />Mention your presence at workshops and events <br />
  14. 14. Newsletters<br />Send an e-mail or newsletter (or include an article in a regularly scheduled communication) to announce your social media presence<br />Remember, you can use Optimal Newsletter<br />
  15. 15. Optimal announcement<br />
  16. 16. How do you do it?<br />What’s your marketing strategy? Have you found a secret to success? Share your tips and tricks and learn from others – be a part of the discussion in our Facebook group.<br /><br />
  17. 17. Questions or comments?<br />Feel free to get in touch:<br /><br /><br /><br /><br />