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10-Minute-a-Day Social Media Strategy


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Quick and easy social media strategy. Designed with career centers in mind, but may be helpful to many institutions, including libraries and workforce boards.

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10-Minute-a-Day Social Media Strategy

  1. 1. 10-Minute-a-Day Social Media Strategy<br />
  2. 2. How long will this take?<br />A successful social media strategy can be implemented in about 10 minutes a day<br />
  3. 3. Definition of Success<br />Providing information about services and events to students<br />Interacting with students<br />Less push, more pull – being helpful without 100% emphasis on advertising<br />
  4. 4. Solution<br />
  5. 5. Why facebook<br />Students are already there and using its features to interact and comment<br />Easily share information, invite people to events and interact<br />
  6. 6. Creating an account<br />Can add friends from mailing list<br />
  7. 7. I recommend:<br />Either a personal profile or a Fan page because:<br />Your updates appear in friends’ “news feeds”<br />I prefer a personal profile<br />Can add friends from your mailing list of students<br />Can adjust privacy settings, so you can post information just for your students (passwords, etc.)<br />
  8. 8. The Strategy<br />Sharing information<br />Where do you find content?<br />Where and how often do you post?<br />Create events<br />How?<br />Interact with students<br />Public messages and interactions <br />Private messages<br />
  9. 9. But first…<br />Get started by creating a Facebook account<br />For your career center<br />To have an account for your career center, you have to “trick the system” and tell Facebook that your career center has a first and last name (i.e. first name: Optimal | last name: Career Services) <br />Or for one counselor at your office who will be the “face” of your office<br />This counselor can use his/her name<br />
  10. 10. Sharing information - Where<br />Where: Your wall (there are other places, but this is the easiest)<br />
  11. 11. Sharing information - What<br />Can share thoughts, videos, links, photos, events<br />Can also ask questions<br />Share things that would be valuable to students<br />Type thoughts or questions here<br />Share your status with your network – your Facebook friends<br />Photos<br />Videos<br />Events<br />Links<br />
  12. 12. Content ideas<br />Links to resources at your career center website<br />Articles you’re reading<br />Take-aways from conversations you’ve had with students<br /> – headlines from top career blogs<br />
  13. 13. Sharing information - Frequency<br />Average about once a day<br />Between 3-10 posts per week<br />Enough so people know you post new things, but not so much that you clutter your friends’ news feeds<br />
  14. 14. Interacting with information<br />Friends can interact with your information in a couple of ways (and you can interact with them, too)<br />Friends can give your status updates a “thumbs up” and/or comment on them. You can also comment back.<br />The “like” function is especially helpful to determine what topics catch your friends’ interest, and to gather feedback.<br />
  15. 15. Events -Where <br />Click the Events tab to see the event options<br />Clicking Create Event will open an easy-to-use form where you can include details about your event<br />
  16. 16. Events - Frequency<br />Between 1 and 4 per month<br />People will feel overwhelmed (and possibly annoyed) if you invite them to every event you have - most people receive an e-mail whenever they are invited to an event <br />Be selective about which events you publicize<br />
  17. 17. Interacting with Events<br />Invite guests who can RSVP<br />Guests can post messages, photos, links and videos to the event page<br />Guests can also invite others to come (great for spreading the word about your event) <br />
  18. 18. Interacting with Students - Where<br />Previous slides have discussed some public ways you can interact with students <br />Wall messages<br />Events<br />You can also interact privately with students through the Facebook messaging system, which works like e-mail<br />
  19. 19. Interacting with Students - How<br />What if a student posts something inappropriate on my wall?<br />You have the option to remove anything, including things posted by others, from your wall <br />
  20. 20. Interacting with Students - Frequency<br />If a student sends you a message, writes on your wall, comments on your status (or interacts with your profile in almost any way), you will receive an e-mail to the account you designed for Facebook<br />This lets you respond with immediacy, without having to check the account throughout the day<br />
  21. 21. The 10-Minute Strategy - Timeline<br />Once a day (morning or afternoon) – update your status. Post an article or write a brief but valuable comment. (1-5 minutes)<br />As applicable, interact with students through posts, messages, comments, etc. These messages need not be long. (5-10 minutes)<br />
  22. 22. Can we help you?<br />Optimal Resume is happy to help our clients with social media strategy.<br />E-mail me:<br />Kelly Giles, Social Media Strategist<br /><br />