Successfully reported this slideshow.

10-Minute-a-Day Social Media Strategy

1,552 views

Published on

Quick and easy social media strategy. Designed with career centers in mind, but may be helpful to many institutions, including libraries and workforce boards.

Published in: Education, Technology, Business
  • Be the first to comment

10-Minute-a-Day Social Media Strategy

  1. 1. 10-Minute-a-Day Social Media Strategy<br />
  2. 2. How long will this take?<br />A successful social media strategy can be implemented in about 10 minutes a day<br />
  3. 3. Definition of Success<br />Providing information about services and events to students<br />Interacting with students<br />Less push, more pull – being helpful without 100% emphasis on advertising<br />
  4. 4. Solution<br />
  5. 5. Why facebook<br />Students are already there and using its features to interact and comment<br />Easily share information, invite people to events and interact<br />
  6. 6. Creating an account<br />Can add friends from mailing list<br />
  7. 7. I recommend:<br />Either a personal profile or a Fan page because:<br />Your updates appear in friends’ “news feeds”<br />I prefer a personal profile<br />Can add friends from your mailing list of students<br />Can adjust privacy settings, so you can post information just for your students (passwords, etc.)<br />
  8. 8. The Strategy<br />Sharing information<br />Where do you find content?<br />Where and how often do you post?<br />Create events<br />How?<br />Interact with students<br />Public messages and interactions <br />Private messages<br />
  9. 9. But first…<br />Get started by creating a Facebook account<br />For your career center<br />To have an account for your career center, you have to “trick the system” and tell Facebook that your career center has a first and last name (i.e. first name: Optimal | last name: Career Services) <br />Or for one counselor at your office who will be the “face” of your office<br />This counselor can use his/her name<br />
  10. 10. Sharing information - Where<br />Where: Your wall (there are other places, but this is the easiest)<br />
  11. 11. Sharing information - What<br />Can share thoughts, videos, links, photos, events<br />Can also ask questions<br />Share things that would be valuable to students<br />Type thoughts or questions here<br />Share your status with your network – your Facebook friends<br />Photos<br />Videos<br />Events<br />Links<br />
  12. 12. Content ideas<br />Links to resources at your career center website<br />Articles you’re reading<br />Take-aways from conversations you’ve had with students<br />Careers.alltop.com – headlines from top career blogs<br />
  13. 13. Sharing information - Frequency<br />Average about once a day<br />Between 3-10 posts per week<br />Enough so people know you post new things, but not so much that you clutter your friends’ news feeds<br />
  14. 14. Interacting with information<br />Friends can interact with your information in a couple of ways (and you can interact with them, too)<br />Friends can give your status updates a “thumbs up” and/or comment on them. You can also comment back.<br />The “like” function is especially helpful to determine what topics catch your friends’ interest, and to gather feedback.<br />
  15. 15. Events -Where <br />Click the Events tab to see the event options<br />Clicking Create Event will open an easy-to-use form where you can include details about your event<br />
  16. 16. Events - Frequency<br />Between 1 and 4 per month<br />People will feel overwhelmed (and possibly annoyed) if you invite them to every event you have - most people receive an e-mail whenever they are invited to an event <br />Be selective about which events you publicize<br />
  17. 17. Interacting with Events<br />Invite guests who can RSVP<br />Guests can post messages, photos, links and videos to the event page<br />Guests can also invite others to come (great for spreading the word about your event) <br />
  18. 18. Interacting with Students - Where<br />Previous slides have discussed some public ways you can interact with students <br />Wall messages<br />Events<br />You can also interact privately with students through the Facebook messaging system, which works like e-mail<br />
  19. 19. Interacting with Students - How<br />What if a student posts something inappropriate on my wall?<br />You have the option to remove anything, including things posted by others, from your wall <br />
  20. 20. Interacting with Students - Frequency<br />If a student sends you a message, writes on your wall, comments on your status (or interacts with your profile in almost any way), you will receive an e-mail to the account you designed for Facebook<br />This lets you respond with immediacy, without having to check the account throughout the day<br />
  21. 21. The 10-Minute Strategy - Timeline<br />Once a day (morning or afternoon) – update your status. Post an article or write a brief but valuable comment. (1-5 minutes)<br />As applicable, interact with students through posts, messages, comments, etc. These messages need not be long. (5-10 minutes)<br />
  22. 22. Can we help you?<br />Optimal Resume is happy to help our clients with social media strategy.<br />E-mail me:<br />Kelly Giles, Social Media Strategist<br />KellyG@OptimalResume.com<br />

×