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We had marketing personas, andshedloads User-Centred Design and Personas

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We had marketing personas, andshedloads of research on ouractive considerers. But what thosemarketing personas didn’t tell uswas what differentiated the needsof our users when usingnewzealand.com, nor the processof how to design for those users""Dave Brem, Websites Manager, Tourism New Zealand, 2013"

  • Great presentation. If you need to annotate images use www.marqueed.com I found it really useful and its free
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