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Tourism is a key industry User-Centred Design and Personas

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Tourism is a key industry for NZ. And Tourism’snewzealand.com website is a key link between the 60M " people considering NZ as a destination, and our tourism " operators.! ! ! " " The portion of New Zealand’s foreign exchange earnings from Tourism for the year ended March 2012 – 15.4%, or $9.6B" " Source = Tourism Industry Association New Zealand!

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