Like this one: deﬁne Make sure Be prepared to up- your scope well. Are you’re talking to scale your research if you interested in all enough of the right you feel there are gapscustomers, or just those people about the in understanding, orusing your site, or just a right stuff.! new user groups.! part of your site?! ! ! ! ! Lessons learnt ! Define your scope well, and be prepared to scale the research!