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Useful when:" •  The design User-Centred Design and Personas


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Useful when:" •  The design team is an actual team, with more than a single person working the entire process from ideation through implementation. 
 ! •  The team members are different from their users (true most of the time.)
 ! •  The team members do not have regular interaction directly with users
 ! •  Different users will interact with the product or service differently because they have different intentions, context, knowledge, skills, or experience.! -Jared Spool

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