Co Design For Beginners

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Co-Design (also known as participatory design, collaborative design, community design, cooperative design…) is part research, part design, and part marketing. This presso is chock-full of practical tips and plain English reasons why you need to be using these methods.

We’ll discuss:
• Why sketching is good for your project, your team, and your brain
• How “Co-Design” differs from “Design by committee”
• Some of the practical tips you’ll need if you want to incorporate Co-Design into your development process

Published in: Design, Business

Co Design For Beginners

  1. 1. Co Design for Beginners Thea Myers
  2. 2. Thea
  3. 3. Co Design: What is it? Why do it? How do you do it?
  4. 4. Co Design: What is it? Why do it? How do you do it?
  5. 5. Co Design
  6. 6. Co operative Design
  7. 7. Co mmunity Design
  8. 8. Co llaborative Design
  9. 9. Co DesignKŌ dē’zīn [noun]1.Collaboration on a design projectbetween the client, the end-user, thedeliverer and the designer.2.Collective thinking and designingto address a community’s needs.
  10. 10. Co Design: What is it? Why do it? How do you do it?
  11. 11. Traditional process:! s see it (User re) Requirements & design Launch he Feedback/ Unforeseen requirement Band-aid (or nothing)
  12. 12. Co-Design process:! User research Co Design Workshops Requirements & design ...Continue to Launch Party! iterate
  13. 13. Co-Design process:! IMPORTANT: Design is still owned by the designer
  14. 14. Co-Design process:! IMPORTANT: Design is still owned by the designer Co-Design   ≠" Design by committee!
  15. 15. Let s review the benefits . . .
  16. 16. ✔  Surfaces requirements early ✔  Helps achieve buy-in✔  Allows all voices to be heard ✔  Inexpensive validation
  17. 17. Co Design: What is it? Why do it? How do you do it?
  18. 18. What NOT to do:!✗   ask users Just
  19. 19. Didn’t seeI use that that - It shouldone – take be flashing the rest Make it away lime green
  20. 20. What NOT to do:!✗   ask users Just✗   whatever users tell you they want Do
  21. 21. The Homer: Features
"•  Large beverage holders"•  Little ball on top of the aerial"•  Bowling mascot on the hood"•  Horns that play La Cucaracha"•  Sound-proof bubble for the kids"•  Huge motor"•  Big Fins"
  22. 22. What NOT to do:!✗   ask users Just✗   whatever users tell you they want Do Ignore what you learn✗  
  23. 23. What NOT to do:!✗   ask users Just✗   whatever users tell you they want Do Ignore what you learn✗   Play favourites✗  
  24. 24. Everyonelikes “A” more, So we go except the with B CEO then?
  25. 25. What NOT to do:!✗   ask users Just✗   whatever users tell you they want Do Ignore what you learn✗   Play favourites✗  ✗   participants off without trying Let
  26. 26. Engagement is key. Get them engaged, or kick them out.
  27. 27. Co Design: What is it? Why do it? How do you do it?
  28. 28. Prepare your guest list
  29. 29. Think wide✔  Anyone customer-facing (sales, support)✔  Decision makers✔  Developers/techies✔  Actual users if possible ( friendlies ok)✔  And...?
  30. 30. Try to get a good mix of personalities
  31. 31. Try to get a good mix of personalities Black pen people: “Hand me the pen!” Canʼt wait to get up and whiteboard a solution." Yellow pen people: “I can t draw, but…” Need some encouragement, but happy to add to or modify someone elseʼs idea or sketch." Red pen people: “I m not visual.” Likely to point out issues. Not as happy with simplistic sketches." - From Dan Roamʼs “Back of the Napkin”"
  32. 32. Gather your supplies
  33. 33. Lots of post-Stacks of A couple it notes paper coloured pens Black pens (thick and thin) Big fat grey marker
  34. 34. “A nice big, fat Sharpie is the perfect tool because itrequires you to really think through your idea beforeyou put the pen to the paper. ‘What if it doesn’twork or the layout’s all wrong?’Great! Grab a new piece of paper and start fromwhere you left off, having learned somethingvaluable in a matter of minutes.” – Joshua Brewer
  35. 35. We want ideas, not artworks!
  36. 36. Cartographic abstraction:What you have to do to reality torepresent it as a map. Selection: Which features to include? Classification: What categories of stuff? Simplification: What details can you leave out? Exaggeration: How do you show something relatively small? Symbolism: How do you visually represent things?
  37. 37. Logical PatternsComponents Images Sequences Colour Language Creativity
  38. 38. Doodling even relieves boredom and increases focus!
  39. 39. Warm up
  40. 40. Record & annotate everything
  41. 41. Act on the outputs
  42. 42. Stay in touch
  43. 43. As always, iterate.

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