10 Reels Of Marketing Moves To Make Now!<br />
By: Michael Malley<br />Centre for Refractive Marketing<br />713-839-0202<br />mike@refractivemarketing.com<br />
10 Minutes, 10 Steps<br />• Create UNBELIEVABLE Value, Be Vague or Be Confusing…or be GONE!<br />• Spend $10 bucks a day o...
Radio: Ultimate LASIK Value!<br />• Promote irresistible LASIK VALUE – “I’d better call...”<br />• Any offer that makes a ...
Billboard: Confusing/Vague<br />
$10 A Day – Wise FB Investment<br />• Doesn’t have to be LASIK<br />• Keep it fresh<br />• Pay-as-you-play<br />
iPAD = Cool, Convenient<br />• Set up links to key Review sites<br />• Ask patients to ‘Friend’ on FB<br />• Answer questi...
Use Your Retail Space Wisely<br />• Stop EDUCATING & put an offer/banner on your homepage<br />
Cheap Entertainment/Education<br />• Start creating Animoto videos for reception or lanes<br />
LASIK Pricing Sheet<br />• Revise/Create Your LASIK/PIOL Pricing Sheet(s)<br />
YouTube Videos<br />• Put boring LASIK video snippets of your doctor on YouTube<br />• Quantity over Quality<br />
myLASIK Patient Videos<br />• Start taking picture sequences of LASIK day<br />
Vision Kiosks<br />• Open a kiosk in Walgreens,<br />Safeway, Randalls or CVS<br />
10 Minutes, 10 Steps<br />• Get in the LASIK Study<br />
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Elective Surgery Marketing Tips for a Successful 2011

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Elective Surgery Marketing Tips for a Successful 2011

  1. 1. 10 Reels Of Marketing Moves To Make Now!<br />
  2. 2. By: Michael Malley<br />Centre for Refractive Marketing<br />713-839-0202<br />mike@refractivemarketing.com<br />
  3. 3. 10 Minutes, 10 Steps<br />• Create UNBELIEVABLE Value, Be Vague or Be Confusing…or be GONE!<br />• Spend $10 bucks a day on a Facebook billboard<br />• Buy an iPAD for the office – Reviews & FB comments <br />• Stop EDUCATING & put an offer/banner on your homepage<br />• Start creating Animoto videos for reception or lanes<br />• Revise/Create Your LASIK/PIOL Pricing Sheet(s)<br />• Put boring LASIK video snippets of your doctor on YouTube<br />• Start taking picture sequences of LASIK day<br />• Open a kiosk in Walgreens, Safeway, Randalls or CVS<br />• Learn more about National LASIK & Contact Lens Study<br />• BONUS – Google Offers, Groupon (again) and Living Social<br />
  4. 4. Radio: Ultimate LASIK Value!<br />• Promote irresistible LASIK VALUE – “I’d better call...”<br />• Any offer that makes a potential LASIK patient pause and think about it….<br />
  5. 5. Billboard: Confusing/Vague<br />
  6. 6. $10 A Day – Wise FB Investment<br />• Doesn’t have to be LASIK<br />• Keep it fresh<br />• Pay-as-you-play<br />
  7. 7. iPAD = Cool, Convenient<br />• Set up links to key Review sites<br />• Ask patients to ‘Friend’ on FB<br />• Answer questions on Sight Selector <br />• Download on iTunes - $4 <br />• Show practice videos<br />
  8. 8. Use Your Retail Space Wisely<br />• Stop EDUCATING & put an offer/banner on your homepage<br />
  9. 9. Cheap Entertainment/Education<br />• Start creating Animoto videos for reception or lanes<br />
  10. 10. LASIK Pricing Sheet<br />• Revise/Create Your LASIK/PIOL Pricing Sheet(s)<br />
  11. 11. YouTube Videos<br />• Put boring LASIK video snippets of your doctor on YouTube<br />• Quantity over Quality<br />
  12. 12. myLASIK Patient Videos<br />• Start taking picture sequences of LASIK day<br />
  13. 13. Vision Kiosks<br />• Open a kiosk in Walgreens,<br />Safeway, Randalls or CVS<br />
  14. 14. 10 Minutes, 10 Steps<br />• Get in the LASIK Study<br />

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