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How to Make Smart Lighting Choices for Your Business

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No matter if your facility is a restaurant, shopping mall, retail shop or office building, the right lighting is crucial to improving both the physical and emotional environment of your business. So today, let our OPPLE Experts offer you some smart and useful lighting installation tips taken directly from three of our most recent project experiences: Burger King, The Adidas Flagship Store and The First Yantai International.

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How to Make Smart Lighting Choices for Your Business

  1. 1. OPPLE.COM HOW TO MAKE SMART LIGHTING CHOICES FOR YOUR BUSINESS
  2. 2. opple.com 2 Eager to help your business succeed? No matter if your facility is a restaurant, shopping mall, retail shop or office building, the right lighting is crucial to improving both the physical and emotional environment of your business. So today, let our OPPLE Experts offer you some smart and useful lighting installation tips taken directly from three of our most recent project experiences: Burger King, The Adidas Flagship Store and The First Yantai International. How to Make Smart Lighting Choices for Your Business Adidas Flagship Store in BeijingBurger King The First Yantai International
  3. 3. opple.com 3 Did you know, lights can have a significant effect on the eating patterns and moods of your customers? According to research at Cornell University, people tend to feel hungrier when dining in a dimmer environment with cozy and warm lighting. Restaurants and Lighting—Burger King OPPLE Checked Burger King
  4. 4. opple.com 4 Restaurants and Lighting:  The Right Lighting Can Stimulate Your Customers’ Appetite OPPLE Best Practices Burger King came to OPPLE with a goal – build a friendlier dining atmosphere for their consumers. Such an open and ambitious goal became a challenging yet exciting project for OPPLE. Burger King is most often located in in fast paced cities, where a busy lifestyle is basically a requirement. Therefore it can be hard to find spare time, even just for enjoying meals with friends and loved ones. Burger King wanted to change this, and saw the opportunity to leverage its speed as a fast–food restaurant with a more welcoming lighting environment, encouraging sitting down for a nice meal even if for a short while. OPPLE chose the Downlight HM, Spot Light (Spot Round Adjustable High Quality) and Slim Panels luminaire. In the dining area, OPPLE Experts suggested the use of luminaires with a color temperature of 3000K and a warm white color to create a friendly and inviting atmosphere. In the kitchen and office, OPPLE chose luminaires with a color temperature of 4000K, with a neutral white color to create a more productive environment.Burger King
  5. 5. opple.com 5 According to similar research at Iowa State University, blue lighting can in fact slow down the human metabolism.  As a result, it can reduce customers’ appetite, and more importantly the profits of your business. Therefore, OPPLE suggests you to avoid using blue lighting and replace it with a warmer white or yellow light to keep both your customers’ dining experience and satisfaction at the highest levels. Restaurants and Lighting:  The Right Lighting Can Stimulate Your Customers’ Appetite DON’TS Burger King
  6. 6. opple.com 6 The Color Rendering Index (CRI) of luminaires is a key element for retailers to consider when looking to improve their retail performance. The higher the index of a luminaire, the more accurate and attractive colors will appear. Thus in retail spaces where the visual presence of products is important, a higher index luminaire can ensure vivid colors and the most true-to- life retail experience for your customers. Retail and Lighting—Adidas Flagship Store in Beijing OPPLE Checked Adidas Flagship Store in Beijing
  7. 7. opple.com 7 OPPLE provided Adidas with a variety of reliable and attractively priced luminaires to properly illuminate the store space while highlighting focal areas through a distinctive use of accent lighting. With seamless integration into the stylistic interior design, this unique lighting solution has helped the Adidas Flagship store in Beijing shine against the competition. Retail and Lighting: Lighting Brings Style and Attention to Your Store OPPLE Best Practices Adidas Flagship Store in Beijing
  8. 8. opple.com 8 According to OPPLE experts, Asians tend to prefer colder white lights, which are more closely associated with a high- end shopping experience. Thus, for a trendy brand store like Adidas, OPPLE chose lights with colder effects to create the desired feel. OPPLE also suggests the use of accent lighting when you want to draw customer attention to specific products or promotions. Retail and Lighting: Lighting Brings Style and Attention to Your Store DON’TS Adidas Flagship Store in Beijing
  9. 9. opple.com 9 Low office productivity can often be rooted back as a consequence of poor office lighting. Very often, companies make the mistake of choosing too dim or too harsh lights that can cause eyestrain and headaches for their employees. Offices and Lighting—The First Yantai International OPPLE Checked The First Yantai International
  10. 10. opple.com 10 OPPLE helped one of the premier office spaces in the city of Yantai, Shandong, The First Yantai International, to create a new interior lighting design for a more comfortable working environment. OPPLE chose the Downlight HR and Grille luminaire to ensure consistent light distribution and significant energy savings, at the same time ensuring a naturally healthy lighting environment. Offices and Lighting: Lighting Affects the Productivity of Your Office OPPLE Best Practices The First Yantai International
  11. 11. opple.com 11 Offices and Lighting: Lighting Affects the Productivity of Your Office DON’TS OPPLE Experts suggest you to keep the following criterions in mind when installing office lights: Safety: First, keep your employees safe (all OPPLE luminaires are flicker-free) by creating consistent visual ability with no dark spots; Next, keep high quality standards with regard to electrical safety and lighting installation Comfort: Make sure you use low glare (low UGR-rating), low temperature luminaires with optimal brightness to keep employees alert but not distressed Uniformity: Avoid compartmentalization by using a good distribution of light Flexibility: Make sure it is possible to make changes to the arrangement of office furniture, plants and decorations or employees’ seats after the lighting installation   The First Yantai International
  12. 12. opple.com 12 We at OPPLE strongly believe in the importance of light to your business, on a practical, physical and emotional level.  So, now that you have all the tips you need, it’s time to make 2015 the year of smart lighting decisions for your business, and OPPLE is here to help!
  13. 13. OPPLE LIGHTING CO., LTD 1999 ZHANGHENG ROAD, BUILDING 3 SHANGHAI 201203 CHINA 欧普照明股份有限公司 中国上海市浦东新区张江⾼高科技园 张衡路1999号3号楼 邮编 201203 T +86 21 3855 0000 E GLOBALSERVICE@OPPLE.COM OPPLE.COM

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