Pricing?      Smart Pricing. Higher Profit
DefinitionPricing is the process ofdetermining what a company willreceive in exchange for itsproducts.       Smart Pricing...
If you were…      Smart Pricing. Higher Profit   3
Which product would you choose?     Smart Pricing. Higher Profit   4
Which one would you choose now?     Smart Pricing. Higher Profit   5
And now?                                     I can                                    speak                               ...
This is “Product Centric Pricing” “Focus on each product and try to sell to as many clients as possible!”                 ...
Newperspective          Smart Pricing. Higher Profit
You are…     Smart Pricing. Higher Profit   9
What if you could choose your customer?      Smart Pricing. Higher Profit    10
And build a long term relationship?VALUE                                              +                                   ...
This is “Customer Centric Pricing”“Focus on each client and try to sell  as many products as possible!”                   ...
Offices                         54 avenue Hoche      N°1                75008 Paris - France                   ContactCust...
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Open Pricer Pricing Basic Concepts

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Pricing is the process of determining what a company will receive in exchange for its products.

This definition is simple but... pricing is complex.

If you are looking for a simple way to understand (or explain to others) what pricing is, this presentation should be of any help.

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Open Pricer Pricing Basic Concepts

  1. 1. Pricing? Smart Pricing. Higher Profit
  2. 2. DefinitionPricing is the process ofdetermining what a company willreceive in exchange for itsproducts. Smart Pricing. Higher Profit 2
  3. 3. If you were… Smart Pricing. Higher Profit 3
  4. 4. Which product would you choose? Smart Pricing. Higher Profit 4
  5. 5. Which one would you choose now? Smart Pricing. Higher Profit 5
  6. 6. And now? I can speak 1 MONTH FREE! Smart Pricing. Higher Profit 6
  7. 7. This is “Product Centric Pricing” “Focus on each product and try to sell to as many clients as possible!” (Don Peppers & Martha Rogers) Smart Pricing. Higher Profit 7
  8. 8. Newperspective Smart Pricing. Higher Profit
  9. 9. You are… Smart Pricing. Higher Profit 9
  10. 10. What if you could choose your customer? Smart Pricing. Higher Profit 10
  11. 11. And build a long term relationship?VALUE + 1 month free t -1 t t +2 t +3 t +4 t +5 LIFETIME Smart Pricing. Higher Profit 11
  12. 12. This is “Customer Centric Pricing”“Focus on each client and try to sell as many products as possible!” (Don Peppers & Martha Rogers) Smart Pricing. Higher Profit 12
  13. 13. Offices 54 avenue Hoche N°1 75008 Paris - France ContactCustomer Centric +33 172 712 510 Pricing marketing@openpricer.com http://www.twitter.com/openpricer http://www.linkedin.com/company/ openpricer www.openpricer.com

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