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Measuring the value
of design – the
pitfalls and potential
June 2016
Design =
Purposeful
Creativity
Design Council
Inside the box
thinking
Impact
20%
80%
Implementation phase
Design phase
Mind the
Gap
The act of selling design
alters it….
Mat Hunter
It would be nice if all of the data which
sociologists require could be enumerated
because then we could run them through
...
Designing Value
Added-value reflation
The most innovative
companies in the world*
share one thing in common.
They use design.
March 2004
March 2014
Flickr: Pedro Szekely
A service is any activity of
benefit that one party can offer
to another that is essentially
intangible & doesn't result i...
Image: Design Council
Design Economy
Leading or lagging indicator?
[2013]
Design Museum
Dr Andrea Siodmok, FRSA
Design Museum
Design Bugs Out
Policy Lab
Wisdom from
data & design
A case in point
Diagnose
Reframing
questions based
on data gaps
Making the case
to scale
DeliverDiscover
Mixing big data
with thick data
G...
Future of an Ageing population
How can we turn 200,000 words of dense
evidence into compelling material to
generate ideas?...
Future of an Ageing population
How can we turn 200,000 words of
dense evidence into compelling material
to generate ideas?...
Health & Work
How can we support people to manage
their health conditions and stay in work?
people of working age
who have...
Health & Work
How can we support people to manage
their health conditions and stay in work?
Policy Lab, DH/DWPUscreates & ...
Health & Work
How can we support people to manage
their health conditions and stay in work?
Two segments of people
saying they were on
health benefits also said
that their health was fairly
good showing health is
n...
Homelessness
How can we prevent people from
becoming or staying homeless?
Policy Lab, DCLG, ASI & RCA
Police digitisation
How can we improve police support for
victims of crime in a digital age?
Policy Lab, Home Office, Uscr...
Delivering Impact
Demonstrating longer term benefits
The 3 big Ds
Design
Digital
Data
New models: bigger
problems. Applying
design, digital and
data to deliver
greater productivity
and efficiency.
In order to: [Main objective]
We must: [What?]
By: [How?]
Using: [Assets]
For: [Who for?]
In partnership with: [Who with?]...
Markets and
competition
Organisation
design and
workforce
Service re-design
and alternative
delivery
mechanisms
Technology...
Markets & Competition
e.g. Intelligent outsourcing
Service re-design &
alternative delivery
mechanisms
e.g. co-design
Tech...
Front-line service integration
Empowering users: Co-production & co-design
Prevention/ early intervention
Reconfiguring se...
Policy Lab UK
Read more openpolicy.blog.gov.uk
On twitter @PolicyLabUK
Get in touch direct
policylab@cabinetoffice.gov.uk
Measuring the impact of design: the pitfalls and potential - a view from Policy Lab
Measuring the impact of design: the pitfalls and potential - a view from Policy Lab
Measuring the impact of design: the pitfalls and potential - a view from Policy Lab
Measuring the impact of design: the pitfalls and potential - a view from Policy Lab
Measuring the impact of design: the pitfalls and potential - a view from Policy Lab
Measuring the impact of design: the pitfalls and potential - a view from Policy Lab
Measuring the impact of design: the pitfalls and potential - a view from Policy Lab
Measuring the impact of design: the pitfalls and potential - a view from Policy Lab
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Measuring the impact of design: the pitfalls and potential - a view from Policy Lab

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From Service Design Network Conference, June 2016
How does design contribute to growth and prosperity? Drawing on experience of over fifteen years of measuring the impact of design for government, this talk looks at the pitfalls and potential for successfully demonstrating design’s value to the wider world. From design in healthcare to designing employment support services, project by project it explores practical ways that design has needed to deploy increasingly rigorous ways to measure its impact. Using a range of recent examples where the Lab has successfully blended design tools with data science to build robust evidence for decision-makers. It contains the latest insights on productivity and efficiency.
It also shows how the Policy Lab has been using speculative design and critical design techniques to develop prototypes for new policies. Reflecting on how design thinking can be used as a process to aid decision-making combining lean analytics, user insights and real time prototypes.
Finally it asks how design can be used as a powerful tool for moving from predictive analytics towards prescriptive analytics.

Published in: Services

Measuring the impact of design: the pitfalls and potential - a view from Policy Lab

  1. 1. Measuring the value of design – the pitfalls and potential June 2016
  2. 2. Design = Purposeful Creativity
  3. 3. Design Council
  4. 4. Inside the box thinking
  5. 5. Impact 20% 80% Implementation phase Design phase
  6. 6. Mind the Gap
  7. 7. The act of selling design alters it…. Mat Hunter
  8. 8. It would be nice if all of the data which sociologists require could be enumerated because then we could run them through IBM machines and draw charts as the economists do. However, not everything that can be counted counts, and not everything that counts can be counted. Bruce Cameron 1963 Flickr: Osamu Kaneko
  9. 9. Designing Value Added-value reflation
  10. 10. The most innovative companies in the world* share one thing in common. They use design.
  11. 11. March 2004
  12. 12. March 2014
  13. 13. Flickr: Pedro Szekely
  14. 14. A service is any activity of benefit that one party can offer to another that is essentially intangible & doesn't result in the ownership of anything. Its production may or may not be tied to a physical product. Philip Kotler
  15. 15. Image: Design Council
  16. 16. Design Economy Leading or lagging indicator?
  17. 17. [2013] Design Museum
  18. 18. Dr Andrea Siodmok, FRSA Design Museum
  19. 19. Design Bugs Out
  20. 20. Policy Lab
  21. 21. Wisdom from data & design A case in point
  22. 22. Diagnose Reframing questions based on data gaps Making the case to scale DeliverDiscover Mixing big data with thick data Generating data ideas Develop Using data earlier in the process
  23. 23. Future of an Ageing population How can we turn 200,000 words of dense evidence into compelling material to generate ideas? Policy Lab, GO-Science, Data Design & Hugo Yoshikawa
  24. 24. Future of an Ageing population How can we turn 200,000 words of dense evidence into compelling material to generate ideas? Policy Lab, GO-Science, Data Design & Hugo Yoshikawa
  25. 25. Health & Work How can we support people to manage their health conditions and stay in work? people of working age who have a health or disability condition who are out of work 4.7 million people who are on Employment Support Allowance or other incapacity benefits 2.5 million 190,000 flow onto ESA each month 62,500 flow off 3.8 million total out of work benefits £15 billion/ year
  26. 26. Health & Work How can we support people to manage their health conditions and stay in work? Policy Lab, DH/DWPUscreates & Mastodon C
  27. 27. Health & Work How can we support people to manage their health conditions and stay in work?
  28. 28. Two segments of people saying they were on health benefits also said that their health was fairly good showing health is not the only thing we need to deal with
  29. 29. Homelessness How can we prevent people from becoming or staying homeless? Policy Lab, DCLG, ASI & RCA
  30. 30. Police digitisation How can we improve police support for victims of crime in a digital age? Policy Lab, Home Office, Uscreates & RCA
  31. 31. Delivering Impact Demonstrating longer term benefits
  32. 32. The 3 big Ds Design Digital Data
  33. 33. New models: bigger problems. Applying design, digital and data to deliver greater productivity and efficiency.
  34. 34. In order to: [Main objective] We must: [What?] By: [How?] Using: [Assets] For: [Who for?] In partnership with: [Who with?] Team (Led by): [Who by?] Policy [Alignment] That will deliver: [Outputs] Experienced as: [Outtakes (know, think, feel)] The affect will be that: [Intermediate outcomes] The result will be that: [Outcomes] Long term affect will be: [Impact] Success will be when: [Measure (KPI)] ROI / SROI By when? [Timings] Indicative cost? [Budget] Time
  35. 35. Markets and competition Organisation design and workforce Service re-design and alternative delivery mechanisms Technology, Data and Targeting Hard budget constraints & spending flexibility
  36. 36. Markets & Competition e.g. Intelligent outsourcing Service re-design & alternative delivery mechanisms e.g. co-design Technology, Data & Targeting e.g. channel shift Organisation design & Workforce e.g. shared services Hard budget constraints + spending flexibility Market level Platform/data level Systems level Service level
  37. 37. Front-line service integration Empowering users: Co-production & co-design Prevention/ early intervention Reconfiguring services Effective use of ICT Channel shift Effective use of data Technological advances Policy innovation Platform innovationThere is no efficiency ‘silver bullet.’ There are many levers that need to be pulled to improve efficiency.
  38. 38. Policy Lab UK Read more openpolicy.blog.gov.uk On twitter @PolicyLabUK Get in touch direct policylab@cabinetoffice.gov.uk

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