Disruptive Diner: The Resilient Organization Part 3 -- David Schenberg

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David Schenberg, Co-Founder of BusyEvent Mobile, and his presentation and discussion from the Disruptive Diner on 11/19/13 on how adaptability, minimal viable products and pivots are in many ways more important than a business plan in a rapidly changing filed. David shares the evolution of BusyEvent Mobile as an example of an organization ready to learn and adapt. Join OpenlyDisruptive.org for live access to more disruptive innovation events.

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Disruptive Diner: The Resilient Organization Part 3 -- David Schenberg

  1. 1. AGILE, LEAN, SCRAPPY & BROKE THE COMMON TRAITS OF A RESILIENT STARTUP
  2. 2. LOOKING FOR A CHANGE
  3. 3. MAKE YOUR OWN LUCK •  10 WEEKS LATER •  REGISTRATION & BADGING •  OPENED AN OFFICE •  BOUGHT EQUIPMENT •  COULDN’T PAY OURSELVES
  4. 4. 60% NOT 80% •  BECOMING AGILE •  ADDING FEATURES •  CLIENTS DEFINED PRODUCT
  5. 5. FIXING A BROKEN INDUSTRY •  BELINKER + VIRTUAL TOTE •  TONS OF WASTE @ EVENTS •  RENT 4-5 TIME = PROFIT
  6. 6. WRONG MARKET SIZE = OOPS! •  WHEN YOU ARE A HAMMER •  THOUSANDS OF BELINKERS •  ANGEL MONEY •  CASH FLOW POSITIVE IN 1 YEAR? •  REAL MARKET SIZE 1,500 PEOPLE
  7. 7. SMART PHONE MARKET WAS GROWING •  DATA COLLECTION BUSINESS •  WORKED AND LEARNED •  LIMITED BY HARDWARE
  8. 8. YOURS OR OURS •  EARLY 2010 MOBILE BELINKER •  THE CRITICAL PIVOT •  2011 SHUT DOWN THE OFFICE
  9. 9. MINIMUM VIABLE PRODUCT PRODUCT •  PAYING FOR WHAT WE NEED •  3 IS A MAGIC NUMBER •  READY TO RAISE MONEY ON AN MVP •  COME BACK WHEN YOU HAVE SOMETHING
  10. 10. ST LOUIS SUPPORT SYSTEM •  CAPITAL INNOVATORS CLASS 2 •  RE-START? •  JUMPED IN WITH BOTH FEET •  DIFFERENT THAN 2006 •  THINGS STARTED TO HAPPEN!
  11. 11. SELLING EQUITY & NOT THE PRODUCT •  $2M/200 PITCHES = $10,000 •  MONEY OR ADVICE?
  12. 12. EVERYONE SAYS… •  RAISE 2X – TAKES TWICE AS LONG •  MEASURE TWICE / CUT ONCE •  REMAIN CALM TV Handyman Bob Villa
  13. 13. YODA SAID THIS WOULD HAPPEN! •  SMELL THE FEAR •  NOT READY TO BE A JEDI •  WILL YOU LISTEN?
  14. 14. ADULT SUPERVISION Alyn Bud Jay David •  WISDOM •  TOUGH QUESTIONS •  NO KOOL-AID •  REAL WORLD DUE DILIGENCE Joe Judy Mark
  15. 15. LISTEN •  ADD YOUR PASSION •  HAND OVER SOME CONTROL
  16. 16. AN APP THAT BUILDS APPS: BIT.LY/ APPIN3MIN
  17. 17. THANK YOU FOR LISTENING •  DAVID SCHENBERG •  BUSYEVENT.COM •  LINKEDIN.COM/IN/DAVIDJSCHENBERG

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