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Social media conference - Jenny city of karlstad facebook

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Social media conference - Jenny city of karlstad facebook

  1. 1. KARLSTADS KOMMUNON FACEBOOKJenny Brodén, IT- Project Manager
  2. 2. WHY FACEBOOK?We want to be were the citizens are
  3. 3. FACEBOOK VS. TWITTER
  4. 4. FACEBOOK VS. TWITTER
  5. 5. KARLSTAD´S JOURNEY TOSUCCESS ON FACEBOOK2010• Developed chanel strategy during spring• Started our offical Facebook page on september 1th• Started an interest group within the municipality• Made a template for Facebook pages by the municipality of Karlstad
  6. 6. KARLSTAD´S JOURNEY TOSUCCESS ON FACEBOOK2011• We got high jacked and two of our pages where filled with pornography• We used Facebook during a large water leak where the majority of Karlstad had no water• Our campaign Karlstad as the capital on Facebook lead to an increase of 2 000 likers
  7. 7. FACEBOOK 2012• Advertisement lead to even more likers, from 7 000 to 12 000.• Citizens had lots of opinions when we invested in an art gallery….• And after a tv show that took place in Karlstad
  8. 8. WE APPRICIATE OUR LIKERS OPINIONS NOMATTER IF IT´S PRAISE OR CRITICS
  9. 9. …IT MEASSURES THE TEMPERATURE
  10. 10. THE MUNICIPALITY OF KARLSTADON FACEBOOK TODAY• 33 pages• More than 20 000 likers (13 143 on the official page)• Examples: Karlstad Airport, the city park, Youth Centers• Average 15,2 comments and posts per day• Most of the questions concerns streets, roads, busses, spare time activities and sanitation
  11. 11. THIS IS HOW OURFACEBOOK PAGESSHALL LOOK LIKE• Profile picture with logo• Cover picture• Applications that present facts and editors
  12. 12. THIS IS HOW WEDO IT• Editor in chief (communications department) - Plans, coordinates and educate• Contact Call Centre - answer the questions and forward to responsible officer - Deletes inappropriate contents• Answer within 24 hrs. - A communicator on the responsible administration publish the answer
  13. 13. SECURITY• Only use https://- connection• Secure password• Recommendation regarding personal settings
  14. 14. GUIDE LINES• Think of what you say as a professional• Dont write anything you wouldnt say face to face• ”Talk to farmers like farmer do”• Always verify that you have seen the questions
  15. 15. GOOD EXAMPLES
  16. 16. FAST WAY TO SPREAD CORRECTINFORMATION DURING CRISESSunday, 15 000 citizens without water. 30 000needs to boil their water before they can use it
  17. 17. PICTURES ENGAGE
  18. 18. A LOT OF PEOPLE ANSWER WHEN WEASK QUESTIONS Good morning! We Good morning! We hope you had a nice hope you had a nice weekend. Did you weekend. Did you remember to turn off remember to turn off you lights on Earth you lights on Earth Hour? Hour? 130 59 24 7
  19. 19. PEOPLE WANT TOHELP A cat was found hungry and frightened in a park…
  20. 20. WE FOLLOW UP AND SHOW THAT WEAPPRICIATE THEIR HELP …the cats owner was found thanks to all our fans.
  21. 21. DELETED CONTENTS
  22. 22. Personalattack on thedirector of the city planningadministration …
  23. 23. Some people cross the line…
  24. 24. HOW TO DO IT
  25. 25. BE PERSONAL
  26. 26. ENCOURAGE YOUR LIKERS TOCONTRIBUTE Reporting a hole in the street
  27. 27. BE QUIET AND DON´T INTERRUPTTHE DIALOGUE
  28. 28. WRITE ABOUT EVERY DAY STUFF
  29. 29. TALK ABOUT THINGS THAT INVOLVESMANY CITIZENS Right now we’re cleaning up the streets from sand and gravel…
  30. 30. SHOW THAT YOU LISTEN
  31. 31. DON´T DELETE TO MUCH Any hot Any hot babes in babes in Karlstad up Karlstad up for a date? for a date?
  32. 32. We have come a bit closer, we havemade it easier, themunicipality feels abit less formal and more personal.
  33. 33. Thank you!Jenny.broden@karlstad.se

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